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[12/06/04 - 12:00 AM]
With '25 Days of Christmas' ABC Family Ranks No. 1 for the Evening in Households, Adults 18-34 and Adults 18-49

[via press release from ABC Family]

WITH �25 DAYS OF CHRISTMAS� ABC FAMILY RANKS NO. 1 FOR THE EVENING IN HOUSEHOLDS, ADULTS 18-34 AND ADULTS 18-49

OVER 3 MILLION VIEWERS TUNE-IN MAKING ABC FAMILY THURSDAY NIGHT�S MOST WATCHED NETWORK IN BASIC CABLE

Thursday, Dec. 2 - ABC Family was the most watched network ranking No. 1 among all basic cable for the evening (7:00 � 10:00 PM) with their 25 Days of Christmas programming event. ABC Family ranked No. 1 in households (2.2 rating), total viewers (3,193) (Adults 18-34 (1.1 rating) and Adults 18-49 (1.4 rating).

The holiday classic SANTA CLAUS IS COMIN� TO TOWN (8:00 � 9:00 PM ET/PT) was basic cable�s No. 1 program in primetime Thursday night with Adults 18-49 (1.7 rating).

Also impressive was the premiere of RUDOLPH THE RED-NOSED REINDEER AND THE ISLAND OF MISFIT TOYS (9:00 � 10:30 PM ET/PT) which was the second highest rated basic cable program for the evening in Adults 18-49 (1.2 rating).

After two days, ABC Family�s �25 Days of Christmas� programming event is posting double-digit year-to-year increases including: up 55% in HH (1.7 vs. 1.1), 57% in total viewers (2,499 vs. 1,592), 60% with Adults 18-34 (0.8 vs. 0.5) and 57% with Adults 18-49 (1.1 vs. 0.7).





  [december 2004]  
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