[12/08/04 - 12:00 AM]
Spike TV Inks Maloof Family for Entrepreneurial Themed Series in 2005

[via press release from Spike TV]

Spike TV Inks Maloof Family for Entrepreneurial Themed Series in 2005

Maloof Family Members Will Transform Struggling Family Businesses Into Successful Enterprises

NEW YORK, Dec. 8 -- Maloof TV, in its inaugural project with MGM Television and its President Hank Cohen, will produce a new entrepreneurial themed program, in association with Reveille ("The Restaurant," "The Office"), scheduled to premiere on Spike TV in 2005. The weekly one-hour series is executive produced by Reveille's Ben Silverman and the Maloof brothers, who will also star. Andrew Hoegl and Jonathan Singer serve as executive producers. The project is based upon a concept brought to Maloof Television by Eric Bischoff and Jason Hervey, who also serve as executive producers.

The series is based on the philosophical principals of the Maloof family that have enabled them to amass a billion-dollar family empire that spans banking, real estate, hospitality, beer distribution, gaming and sports -- from ownership of the successful Palms Hotel and Casino in Las Vegas to athletic franchises and venues as the NBA's Sacramento Kings and Arco Arena.

Each week a different struggling family business will be exposed to "The Maloof Touch" and will be assisted in transforming their businesses into a more flourishing enterprise. Family businesses will be invited to various Maloof holdings for an "inside look" at how a successful business is run and learn important business lessons. The Maloof's along with a team of business experts will work with each business setting and staff to create productive work environments such as a physical makeover of the office space, introduction of new technology and team-building events with employees. The series will follow these families as they return to their businesses and apply the lessons they've learned to their lives.

"Everything the Maloofs touch turns to gold and we believe that their business acumen and strong values will help to turnaround many struggling family businesses," says Kevin Kay, Executive Vice President of Programming and Production for Spike TV.

Hank Cohen, president of MGM Television Entertainment, stated, "This is the first of what I obviously hope will be many collaborations with the Maloofs. This show will benefit from the full spectrum of Maloof holdings in sports, entertainment and hospitality as well as those of MGM. With personalities as colorful as any you'll see on television, they will no doubt bring a terrific chemistry to this 'family' show."

"After launching Maloof TV six months ago, we are thrilled to be producing our first project with MGM, as well as Ben Silverman and Reveille," offered Andrew Jameson, president of Maloof TV. "This is the perfect vehicle not only to establish the capabilities and vision of our company, but to give millions of viewers the chance to see the Maloof family in its element."

Ben Silverman added, "The Maloofs epitomize the American dream. They are incredibly successful entrepreneurs who live life to the fullest and get to spend time together as a family. The entire audience will want to join in and watch the Maloofs lend their expertise and unique philosophy to other American families."

About Spike TV
Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services: MTV, MTV2, mtvU, VH1 Nickelodeon, Nick at Nite, Comedy Central, TV Land, Spike TV, CMT, Noggin, MTV International and The Digital Suite from MTV Networks, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Reveille
REVEILLE, a joint venture between Ben Silverman and NBC Universal Television Studio, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. In addition to selling television formats for independent producers such as NBC Universal Television Studios (USA Network, Sci Fi Channel), BBC Worldwide, Renegade and Princess Productions, Reveille sells its own produced program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "30 Days" (FX). Reveille also distributed the internationally renowned, award-winning "911" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers, developing alternative financing paradigms and selling and distributing television formats in markets worldwide.

Reveille has produced projects such as, "The Restaurant", "The Biggest Loser," "The Office," and "Coupling" for NBC. Cable projects include "Blow Out" (season 1 and 2) for Bravo, "The Club" on Spike, USA Network's "Nashville Star" (Season 1,2,3) and the Morgan Spurlock project "30 Days" for FX Networks.

About Maloof TV
Maloof TV, a division of Maloof Productions which itself encompasses film, television, music and other areas, is an entertainment development and production company founded in April 2004. Based in Santa Monica, California, Maloof TV is focused on televised content, including reality, drama and comedy programming. Through an exclusive, first-look production agreement with MGM Television Entertainment, the company is currently developing a slate of TV projects and is also exploring feature film opportunities with a variety of production partners. Maloof TV is led by the Maloof family, whose diversified business portfolio spans banking, real estate, hospitality, beer distribution, gaming and sports -- from ownership of the Palms Hotel and Casino in Las Vegas to such athletic franchises and venues as the Sacramento Kings and Arco Arena. Visit the website at Maloof Television (http://www.maloof-tv.com).

The Maloof brothers are repped by Chris Nassif of Diverse Talent Group.

Web Site: http://www.spiketv.com http://www.maloof-tv.com

  [december 2004]  

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