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[12/09/04 - 12:00 AM]
GSN Takes Enhanced Television to an Entirely New Level with the Network's Most Ambitious Interactive Programming Event to Date - 'You Win Live' Airing Sunday, December 12
[via press release from GSN]

GSN Takes Enhanced Television to an Entirely New Level With the Network's Most Ambitious Interactive Programming Event to Date - 'You Win Live' Airing Sunday, December 12

Television Viewers Will Play Along for an Opportunity to Win Cash and One of 900 Prizes Totaling More Than $30,000

Mario Lopez and Annabelle Gurwitch Serve as On-Air Hosts

Burger King(R) Signs on as Sponsor of Live Event

SANTA MONICA, Calif., Dec. 9 -- Maintaining its position as the industry leader in interactivity, GSN, the network for games, will take enhanced television to an entirely new level on Sunday, December 12, giving television viewers the opportunity to play along live with the network's most ambitious interactive programming special yet, YOU WIN LIVE, and compete to win cash or one of 900 prizes totaling more than $30,000. The live event will air from 8-11 p.m. ET / 5-8 p.m. PT and feature episodes of network favorites WHO WANTS TO BE A MILLIONAIRE?, WIN BEN STEIN'S MONEY and WEAKEST LINK. Viewers can participate in the live event via GSN.com

Viewers at home will use their computers to play against each other by answering the questions asked in each featured episode by Mario Lopez ("America's Most Talented Kid") and Annabelle Gurwitch ("The Shaggy Dog"). Burger King(R) will contribute as an interactive sponsor to the event by providing an opportunity for viewers to answer bonus questions pertaining to Burger King(R) commercials airing throughout the live broadcast of the three episodes.

YOU WIN LIVE will consist of three separate games of skill that include all of the questions in the featured programs, as well as questions presented in the live studio segments. Viewers who answer the questions correctly will earn points, and a group with the most points after each game will win cash or a prize. The cash prizes will increase throughout the night beginning with $2,500 in cash for one eligible viewer-player and prizes awarded to the winners of the WHO WANTS TO BE A MILLIONAIRE? game, $5,000 in cash for one eligible viewer-player and prizes awarded to the winners of the WIN BEN STEIN'S MONEY game and $10,000 in cash for one eligible viewer-player and prizes to the winners of the WEAKEST LINK game.

Additionally, the night will feature two "themed" programs -- WIN BEN STEIN'S MONEY where Ben Stein and contestants wear pajamas, and WEAKEST LINK where contestants appear as Anne Robinson look-a-likes.

Throughout the YOU WIN LIVE event, Lopez and Gurwitch will be battling each other and the viewers for the top spot on GSN's live leader board. Separately, viewers will also have an opportunity to decide the outcome of several surprise segments and those viewers who have registered with GSN.com and sent in a photo of themselves will have a chance to talk to the hosts live on television.

Starting today, viewers can pre-register for YOU WIN LIVE by logging onto GSN.com and uploading their photo.

Powered by Gold Pocket Interactive, YOU WIN LIVE leverages cutting-edge technologies from live production tools from the TechDirector, a large-scale real-time aggregation via the interactive network, to the EventMatrix, providing a uniquely entertaining experience for viewers.

Gold Pocket Interactive, the leading provider of advanced media technologies, develops and sells products and services that create, manage, and deliver digital and interactive media. The Company specializes in high performance advanced media systems used in digital television, PC/TV convergence systems, and wireless networks. The Company's customers include most of the world's largest media and distribution companies including Time Warner, NewsCorp, Disney, Viacom, DirecTV, and many television networks including CBS, Fox, NBC, GSN, A&E, History Channel, Spike TV, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. The network features game shows, reality series, documentaries and casino type games. GSN is the industry leader in interactivity and as such allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Reaching 57 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

SOURCE GSN
Web Site: http://GSN.com





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