or


[12/21/04 - 12:00 AM]
FOX Launches Online Game Based on Hit Series '24'; Lg Mobile Phones Signs on for In-Game Product Placement

[via press release from Wild Tangent]

FOX Launches Online Game Based on Hit Series '24'; LG Mobile Phones Signs on for In-Game Product Placement

Major Network Continues to Leverage Online Gaming Medium to Drive Television Viewership

REDMOND, Wash., Dec. 21 -- WildTangent, the leading online game publisher, today announced the release of "24: Countdown," a premium online game based on Fox Broadcasting Company's worldwide hit television series "24." The release of the game represents another instance of FOX reaching out to a vast and attractive audience of gamers. LG Mobile Phones, also looking to gain the mindshare of this attractive audience, has signed on to sponsor the game.

Available today at http://www.fox.com/24 , the graphically rich 3D game lets players assume the role of Jack Bauer and sends them on a high-speed chase to foil the plot of a rogue terrorist cell. Over the course of a simulated 24-hour period, players must use extreme prejudice to disable enemy vehicles in three intense chase sequences. The successful completion of each sequence leads Jack closer to saving Las Vegas from imminent nuclear disaster.

"We are thrilled to bring the excitement of the show to the official website. The interactive game will allow viewers and gamers a chance to grab a safe sneak peak at what Jack Bauer's day must be like," said Carolyn Gray, VP of Internet Marketing at Fox Broadcasting Company.

LG's sponsorship of the game puts their featured new product right into the action. Throughout the game, the player receives communications from CTU headquarters via the LG VX8000 multimedia enabled cell phone. The advertiser also received integrated ad placements within the game environment. BIG (Bounce Interactive Gaming) a Young & Rubicam Brand, recommended "24: Countdown" to its client LG Mobile Phones. By leveraging WildTangent's in-game ad tracking platform, BIG will be able to determine not only the total number of consumers who play the game but also the exact amount of time that the LG products and messaging is viewed during a gameplay session.

Developed by WildTangent, the "24: Countdown" game utilizes WildTangent's Web Driver(R) technology to deliver the richest, most dynamic gameplay experience possible on the web.

"LG Mobile Phones is thrilled to be involved in such an engaging, unique project," said Jon Maron, director, marketing communications, LG Mobile Phones. "This is a great opportunity to showcase the VX8000 handset's leading multimedia capabilities, including Streaming audio and video, high-speed Internet access and an integrated megapixel digital camera."

"The 24: Countdown game is a true testament to the power of our proprietary online game platform. In only a few short months, we were able to deliver an amazing game packed with features that consumers would expect to see in a $50 console game -- intense graphics, exhilarating speed, and dramatic explosions! We're pleased to enable such premium brands as FOX and LG Mobile Phones to reach their target consumers through games in a meaningful way," said Alex St. John, CEO and co-founder, WildTangent.

The fourth season of "24" premieres with a special two-hour episode on Sunday, Jan. 9 (8:00- 10:00 p.m. ET/PT), which will be continued on Monday, Jan. 10 (8:00-10:00 p.m. ET/PT). "24" kicks off its non-stop run on Monday nights with a time period premiere Monday, Jan. 17 (9:00-10:00 p.m. ET/PT).

24 is one of the most innovative and thrilling drama series on television. The series won Emmy Awards in 2002 for writing and editing, and has also been nominated for a total of 20 Emmys in its first two seasons, including twice for Outstanding Drama Series and twice for Outstanding Lead Actor in a Drama Series (for Kiefer Sutherland). The series also has received eight Golden Globe nominations (Best Television Series -- Drama, four; Best Performance by an Actor in a Television Drama, three years with Sutherland winning one; and Best Performance by a Supporting Actor for Dennis Haysbert).

24 is a production of Real Time Productions and Imagine Television in association with 20th Century Fox Television. Surnow, Cochran, Brian Grazer and Howard Gordon are the executive producers.

About WebDriver

The WildTangent(R) Web Driver(R) is the leading online streaming game platform on the Internet. It takes advantage of the full multimedia capabilities of your PC to deliver rich, 3D, interactive content over the Internet to your browser.

About WildTangent

WildTangent, based in Redmond, Wash., is the leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 90 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today. WildTangent can be found online at http://www.wildtangent.com.

NOTE: The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE WildTangent
Web Site: http://www.wildtangent.com





  [december 2004]  
S
M
T
W
T
F
S
   


· 24 (FOX)











[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/30/14 - 08:13 AM]
Kenny Chesney Welcomed Fans to the Georgia Theatre Last Night for a Surprise Show to Launch CMT's New Series "Instant Jam"
The concert is the first installment of the new series and premieres Saturday, September 27 at 10:00/9:00c.

[08/29/14 - 04:44 PM]
"Utopia" Streaming Video Access Begins Now on UtopiaTV.com 24/7!
Tune into the two-hour series premiere next Sunday, September 7 at 8:00/7:00c.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.