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SPIKE TV Extends Its Guy Brand With the Launch of Infinity Broadcasting's 'SPIKE 1140 AM - Radio For Men' In Las Vegas on January 3, 2005
KSFN-AM Is the First Radio Station Branded SPIKE Radio
NEW YORK, Jan. 3 -- The first network for men has branched
out to another medium, radio. SPIKE TV and Infinity Broadcasting have
announced the creation of SPIKE Radio, a new radio brand geared specifically
to men. On Monday, January 3, 2005 the popular radio station KSFN-AM in Las
Vegas, will make its debut as the re-branded SPIKE 1140 AM - Radio For Men.
"In such a short time, SPIKE TV has made an impact on guys and the
television landscape," says Albie Hecht, president of SPIKE TV. "We're very
excited about extending our brand into radio, and hope this venture will lead
us to partnerships in other major cities."
SPIKE 1140 AM - Radio For Men features Las Vegas favorites Tom Leykis,
"Don and Mike" and "The Big Johnson Show." The radio station also broadcasts
Dodgers baseball, USC Trojan football, and NFL Doubleheader Sunday. Coming in
January, the station will add The Sporting News Network to the line-up,
presenting up-to-date hourly sports news, as well as extended weekend sports
programming. Also, SPIKE TV will produce brief segments weekdays on men's
issues focusing on health, fitness, lifestyle, and the cable network's
programs.
"We are thrilled to be the first station in the nation to be branded as
SPIKE Radio," says Marty Basch, Vice President and General Manager of SPIKE
1140. "This partnership will offer unique cross-promotional and multi-platform
sales opportunities."
"SPIKE TV has proven there is an audience for programming specific to the
male lifestyle," says Jack Landreth, program director of SPIKE 1140 AM. "We
look forward to be able to offer a format that is absent in the Las Vegas
radio landscape."
SPIKE TV, the first network for men, is available in 87 million homes and
is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc. (NYSE: VIA, VIA.B), owns and operates the following
television programming services: MTV, MTV2, mtvU, VH1 Nickelodeon, Nick at
Nite, Comedy Central, TV Land, SPIKE TV, CMT, Noggin, MTV International and
The Digital Suite from MTV Networks, a package of 12 digital services, all of
which are trademarks of MTV Networks. MTV Networks also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
SPIKE 1140 is one of the six Las Vegas radio stations currently owned and
operated by Infinity Broadcasting, one of the largest major-market radio
operators in the United States. The others include The Talk Station AM 840
KXNT, 98.5 KLUC, LITE 100 (KMZQ), Mix 94.1 (KMXB) and Extreme Radio 107.5
(KXTE). Infinity owns 184 radio stations, the majority of which are in the
nation's top 50 markets and reach more than 70 million listeners a week and is
also home to 29 of the country's leading sports franchises amongst the NFL,
MLB, the NBA and NHL.
SOURCE SPIKE TV
Web Site: http://www.spiketv.com
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