UPN'S "THE ROAD TO STARDOM WITH MISSY ELLIOTT" AND
BREAK THE CYCLE'S NATIONAL SPOKESPERSON MISSY ELLIOTT LAUNCH A
PUBLIC SERVICE ANNOUNCEMENT CONTEST FOR
JUNIOR HIGH AND HIGH SCHOOL STUDENTS
To coincide with the Jan. 5 premiere of THE ROAD TO STARDOM WITH MISSY ELLIOTT, UPN and Break The Cycle's national spokesperson and Grammy Award-winning artist Missy Elliott will launch the "Break the Cycle Challenge," an anti-domestic violence public service announcement (PSA) contest for Junior High or High School students to end dating and domestic violence.
Open to individuals or groups of students (total of 3) between the ages of 13-19 years old, the contest asks young amateur filmmakers to produce an original and powerful 15-second commercial spot on video that tells other teens how to break the cycle of emotional, verbal and physical abuse.
All entries will be judged and scored. The entries with the five highest scores will become the finalists, each winning a trip for up to 6 people to Hollywood to attend THE ROAD TO STARDOM concert finale. Then, from the five finalists, Missy will choose the grand prize winner, whose PSA will air nationwide on UPN during the series finale.
All submissions must be received by Monday, January 31. For official rules, contest applications and additional information, please go to www.upn.com.
Founded in Los Angeles in 1996, Break the Cycle is a national nonprofit organization whose mission is to engage, educate and empower youth to build lives and communities free from dating and domestic violence. For information about dating violence and Break the Cycle, visit www.breakthecycle.org.
On UPN'S THE ROAD TO STARDOM WITH MISSY ELLIOTT, thirteen aspiring vocal performers travel coast-to-coast with Grammy Award-winning artist Missy Elliott, living together on the road in an austere tour bus and competing against each other for a record contract, a released single and $100,000. Missy leads the panel of music industry judges, including Grammy Award-nominated R&B artist Teena Marie, Grammy Award-winning producer Dallas Austin, and president of Violator Management Mona Scott.
THE ROAD TO STARDOM WITH MISSY ELLIOTT airs Wednesday (8:00-9:00 PM, ET/PT) on UPN.