or


[01/10/05 - 12:00 AM]
Innovative Marketing Campaign for Sci Fi's 'Battlestar Galactica' Series Premiere

[via press release from Sci Fi]

INNOVATIVE MARKETING CAMPAIGN FOR SCI FI'S 'BATTLESTAR GALACTICA' SERIES PREMIERE

HIGHLIGHTS INCLUDE NBC PROGRAMMING, TELEMUNDO PROMOTION, AOL PARTNERSHIP AND GRASSROOTS MARKETING EFFORTS

NEW YORK -- January 10, 2005 -- The January 14 (9 p.m. ET/PT) premiere of Battlestar Galactica, SCI FI's highly anticipated weekly one-hour original series, will be supported by a broadly innovative promotional campaign that includes an NBC programming event, Telemundo Network and Cable promotion, exclusive content on AOL and a grassroots marketing effort that uniquely engages devoted fans. A creative re-imagining of the television classic, Battlestar Galactica reunites SCI FI's original miniseries cast ? led by Edward James Olmos and Mary McDonnell - and picks up exactly where cable's most-watched miniseries of 2003 left off.

"As the standard bearer for high quality drama, special effects, action, and adventure in miniseries production, Battlestar Galactica has reinvented a television pop culture classic. The new Battlestar Galactica weekly series is the perfect complement to SCI FI's line-up of progressive science fiction and fantasy programming," states SCI FI General Manager, Dave Howe.

"The critical acclaim and ratings success of our 2003 miniseries suggests an extremely devoted fan base. The integrated marketing efforts surrounding the Battlestar Galactica series premiere reflects the show's remarkable popularity and engages its loyal following," comments Adam Stotsky, SVP, Marketing & Creative, SCI FI.

The January 14 Battlestar Galactica series premiere will be heralded by a special three-hour version of SCI FI's hit miniseries, which will air on NBC on Saturday, January 8th (8-11 p.m. ET/PT). The NBC programming event serves to enhance awareness and generate even greater excitement for the SCI FI series launch.

The series premiere will also receive a promotional push from Spanish-language sister networks Telemundo, and the youth-oriented mun2. Battlestar Galactica star Edward James Olmos has taped a series of interview segments for Telemundo shows including the network's flagship morning program, De Ma?anita, daytime entertainment series, Cotorreando, and daily news magazine show Al Rojo Vivo con Maria Celeste. mun2 will also feature exclusive interview footage on programs Toma Uno and Fuzion. In addition, Spanish language on-air promos will be available for interstitial placements.

The promotional campaign is further distinguished by a unique initiative to engage Battlestar enthusiasts, which provides direct-to-consumer endorsement of the series. A special grassroots marketing effort enlisted Battlestar aficionados in the top SCI FI markets to join street teams, stationed at malls and other high traffic areas, to participate in a unique word of mouth fan-driven promotion. Show devotees visited SCIFI.COM (www.scifi.com/battlestar/updates/mall/) to sign up for a chance to serve as official ambassadors or Battlestar Preachers. Preachers, selected by SCIFI.COM for their series knowledge and fervor, are outfitted with official Battlestar gear and equipped with 500,000 special DVD sampler giveaways. The promotion blankets 240 movie theaters in the top 6 SCI FI markets.

A unique promotional partnership with AOL delivers exclusive Battlestar Galactica content to AOL subscribers. Weekly SCI FI on-air promos direct audiences to AOL where they may view a series of 2-4 minute vignettes featuring behind-the-scenes footage, in addition to episode commentary and interviews with executive producer and writer, Ronald Moore; executive producer, David Eick; Mary McDonnell and other cast and crewmembers. Airing over a five-week period, new vignettes debut on AOL immediately after each new episode of Battlestar and offer viewers the chance to go inside the production for deeper insight into the plot, characters, and the creative minds behind the series.

Additional Battlestar Galactica promotion includes media placement within popular morning, prime time and late night programs across NBC and NBC Universal Cable television properties. Media buys include spot TV and radio, print, out-of-home and online media outlets. Ongoing continuity radio promotion will continue well into the series flight.

Elements of the overall integrated marketing campaign include:

3-hour NBC programming event leading up to January 14 premiere on SCI FI

SCI FI on-air promotion

NBC and NBC Universal Cable properties cross promotion

Telemundo Network and Cable promotion

Spot television buys in the top 15 SCI FI markets, including placements specifically within local NFL playoffs

Spot cable and radio in top 15 SCI FI markets

Radio buys including Howard Stern and other national radio

Out of home buys in NY and LA

Strategic promotional partnership with AOL

Online promotion on www.IMDB.com, www.SCIFI.com, and other web sites

Strategic print buys in publications such as Entertainment Weekly and USA Today

Cable in the Classroom educational resources

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2005]  
S
M
T
W
T
F
S
      


· BATTLESTAR GALACTICA (SYFY)





[12/07/16 - 12:01 PM]
Discovery Challenges Survivalists to Conquer Six Deadly Terrains in New Adventure Series "The Wheel"
The series dares six participants to survive in six distinctly grueling landscapes across South America.

[12/07/16 - 11:06 AM]
TV One Announces Explosive Season 10 Line-Up of "Unsung" Premiering Jan. 4
Episodes profiling Fat Joe, Jon B., Lenny Williams, Case, Dave Hollister, After 7 and James Brown are slated to highlight each performer's rise to stardom while providing a glimpse into the lesser-known challenges they endured behind the spotlight.

[12/07/16 - 11:04 AM]
English Dub of "Dragon Ball Super" Hit Anime Series to Premiere on Adult Swim's Toonami January 7, 2017 at 8 p.m. and 11:30 p.m. ET
Season 1, which totals 26 episodes, encompasses the Battle of Gods and Resurrection 'F' story arcs.

[12/07/16 - 11:00 AM]
Special Premiere of New Comedy "The Mick" to Air in All Time Zones Immediately Following NFL Doubleheader on Sunday, Jan. 1, on FOX
The episode then will encore that same night in the Pacific time zone at 8:00 PM and the Mountain time zone at 7:00 PM.

[12/07/16 - 10:35 AM]
Video: The "Time" Has Arrived! Netflix Debuts Trailer for "One Day at a Time"
"One Day at a Time" launches Friday, January 6, everywhere that Netflix is available.

[12/07/16 - 10:02 AM]
FYI Premieres New Seasons of Hit Series "Tiny House Nation" and "Unplugged Nation" - Saturday, January 7
Both series showcase alternative living trends that have gained popularity across the country.

[12/07/16 - 10:01 AM]
NBC Rings in 2017 with Festive Hourlong Special "NBC's New Year's Eve with Carson Daly"
The broadcast will feature special performances from musical superstars Alicia Keys, Pentatonix and Blake Shelton.

[12/07/16 - 10:01 AM]
Presenters Announced for the "22nd Annual Critics' Choice Awards"
The winners will be revealed live at the star-studded Critics' Choice Awards gala, which will be broadcast from the Barker Hangar in Santa Monica on A&E on Sunday, December 11.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 09:10 AM]
Video: Trailer for "Z: The Beginning of Everything" Now Available
The Christina Ricci-led series launches Friday, January 27 on Amazon.

[12/07/16 - 09:01 AM]
truTV Greenlights New + Returning Shows
Highlights include new seasons of "Adam Ruins Everything" and "The Carbonaro Effect."

[12/07/16 - 08:30 AM]
History(R)'s Bold Survival Series "Alone" Renewed for Season Four Ahead of the Season Three Premiere
With higher stakes and greater challenges than ever before, "Alone" season three premieres Thursday, December 8.

[12/07/16 - 08:14 AM]
"Treehouse Masters" Rings in the New Year with New Builds Beginning January 6 at 10PM ET/PT
For those who can't wait for the new season, a pre-season holiday-themed special will air Friday, December 23.

[12/07/16 - 08:06 AM]
Hit Series "Diesel Brothers" Returns to Discovery's Motor Mondays with More Tricked Out Trucks on January 16 at 10PM
Marshawn Lynch and Chuck Norris are among the featured celebrity builds.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.