or


[01/27/05 - 12:00 AM]
Hallmark Channel's Entitlement 'Annie's Point' Premiere Draws Third Highest Total Day Hh Delivery in Network's History

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S ENTITLEMENT �ANNIE�S POINT� PREMIERE DRAWS THIRD HIGHEST TOTAL DAY HH DELIVERY IN NETWORK�S HISTORY

Hallmark Channel Delivers Another Sponsorship Solutions Unit Success Story

The premiere of �Annie�s Point,� a Hallmark Channel Original movie entitlement, on January 22nd, made its point by propelling the network to the third highest total day household delivery in its history. Airing from 9-11 p.m., �Annie�s Point� garnered a 2.0 household rating (1.36 million HH) to contribute to Hallmark�s total day average hourly household delivery of 687,000, or a 1.0 rating. The premiere was seen by 2.8 million unduplicated viewers.

�Annie�s Point� fared well among women 25-54 (477,000 HH) and adults 25-54 (720,000 HH). Overall, its 1.36 million HH delivery ranked �Annie�s Point� seventh all-time among all Hallmark Channel telecasts. In keeping with the clutter-busting objectives of the network�s Sponsorship Solutions Unit, the movie ran with a reduced national commercial load of four minutes per hour.

The strong showing by �Annie�s Point� on January 22nd was supported by solid ratings and household delivery by other elements of Hallmark�s programming schedule, including �The Long Shot� (1.5 HH rating, 1.035 million HH, 3-5 p.m.), �Straight From the Heart� (1.5, 1.002 million HH, 1-3 p.m.), �A Place Called Home� (1.5, 993,000 HH, 7-9 p.m.), �The Parent Trap� (1.3, 890,000, 11 p.m.-1 a.m.) and �A Time to Remember� (1.2, 798,000, 5-7 p.m.).

Competitively, Hallmark Channel ranked #8 total day among the 59 measured adsupported nets (Nielsen Media Research 1/22/05). �Annie�s Point� ranked #5 for its time period among total households and women 25-54.

The following day, Sunday, January 23rd, ranked as the 10th highest single-day household delivery in Hallmark Channel�s history with an average of 621,000 HH. These successes contributed to propelling Hallmark Channel to its highest rated week in the network�s 181-week history (.8 total day).

Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales, said, �January 22nd-23rd was a winning weekend for Hallmark Channel, and we are particularly pleased that our Hallmark Channel Original entitlement resulted in another major success for an advertiser. The reduced national commercial load has proven to be a winning formula for our viewers and entitlement sponsors.�

In �Annie�s Point,� a feisty grandmother and her reluctant granddaughter embark on a spontaneous road trip, eventually finding themselves penniless, and one step ahead of the law. Determined to scatter her husband�s ashes to commemorate their 50th wedding anniversary, Annie Eason (Betty White, �The Golden Girls�) decides to travel to the couple�s favorite spot on the coast. Her granddaughter Ella (Amy Davidson, �8 Simple Rules�for Dating My Teenage Daughter�), lonely and unhappy at school, halfheartedly agrees to go along for the ride. Entangled in a series of misadventures, free-spirited Annie inspires confidence in Ella, who begins to embrace her musical talent and see the beauty within herself. Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of more than 67 million subscribers. The program service is distributed through 4,700 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.