or


[01/27/05 - 12:00 AM]
Hallmark Channel's Entitlement 'Annie's Point' Premiere Draws Third Highest Total Day Hh Delivery in Network's History

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S ENTITLEMENT �ANNIE�S POINT� PREMIERE DRAWS THIRD HIGHEST TOTAL DAY HH DELIVERY IN NETWORK�S HISTORY

Hallmark Channel Delivers Another Sponsorship Solutions Unit Success Story

The premiere of �Annie�s Point,� a Hallmark Channel Original movie entitlement, on January 22nd, made its point by propelling the network to the third highest total day household delivery in its history. Airing from 9-11 p.m., �Annie�s Point� garnered a 2.0 household rating (1.36 million HH) to contribute to Hallmark�s total day average hourly household delivery of 687,000, or a 1.0 rating. The premiere was seen by 2.8 million unduplicated viewers.

�Annie�s Point� fared well among women 25-54 (477,000 HH) and adults 25-54 (720,000 HH). Overall, its 1.36 million HH delivery ranked �Annie�s Point� seventh all-time among all Hallmark Channel telecasts. In keeping with the clutter-busting objectives of the network�s Sponsorship Solutions Unit, the movie ran with a reduced national commercial load of four minutes per hour.

The strong showing by �Annie�s Point� on January 22nd was supported by solid ratings and household delivery by other elements of Hallmark�s programming schedule, including �The Long Shot� (1.5 HH rating, 1.035 million HH, 3-5 p.m.), �Straight From the Heart� (1.5, 1.002 million HH, 1-3 p.m.), �A Place Called Home� (1.5, 993,000 HH, 7-9 p.m.), �The Parent Trap� (1.3, 890,000, 11 p.m.-1 a.m.) and �A Time to Remember� (1.2, 798,000, 5-7 p.m.).

Competitively, Hallmark Channel ranked #8 total day among the 59 measured adsupported nets (Nielsen Media Research 1/22/05). �Annie�s Point� ranked #5 for its time period among total households and women 25-54.

The following day, Sunday, January 23rd, ranked as the 10th highest single-day household delivery in Hallmark Channel�s history with an average of 621,000 HH. These successes contributed to propelling Hallmark Channel to its highest rated week in the network�s 181-week history (.8 total day).

Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales, said, �January 22nd-23rd was a winning weekend for Hallmark Channel, and we are particularly pleased that our Hallmark Channel Original entitlement resulted in another major success for an advertiser. The reduced national commercial load has proven to be a winning formula for our viewers and entitlement sponsors.�

In �Annie�s Point,� a feisty grandmother and her reluctant granddaughter embark on a spontaneous road trip, eventually finding themselves penniless, and one step ahead of the law. Determined to scatter her husband�s ashes to commemorate their 50th wedding anniversary, Annie Eason (Betty White, �The Golden Girls�) decides to travel to the couple�s favorite spot on the coast. Her granddaughter Ella (Amy Davidson, �8 Simple Rules�for Dating My Teenage Daughter�), lonely and unhappy at school, halfheartedly agrees to go along for the ride. Entangled in a series of misadventures, free-spirited Annie inspires confidence in Ella, who begins to embrace her musical talent and see the beauty within herself. Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of more than 67 million subscribers. The program service is distributed through 4,700 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/28/16 - 12:43 PM]
TLC's "Playhouse Masters" Climbs Into Imaginative Spaces
Tyson and Audy Leavitt create the most elaborate, over-the-top playhouses out of their family-run shop called "Charmed Playhouses."

[07/28/16 - 11:24 AM]
#Squadgoals Takes on New Meaning in an All New Season of Velocity's "Garage Squad"
The all new season starring National Hot Rod Association (NHRA) driver Bruno Massel, lead mechanic Joe Zolper, and co-host Heather Storm premieres Wednesday, August 24.

[07/28/16 - 11:18 AM]
TBS Greenlights Digital Animated Series "Storyville" and Begins Development on Notorious B.I.G.-Inspired Series
Musicians, actors, comedians, writers and artists will tell true life stories which will be animated in rich detail, exposing the sheer absurdity of celebrity life in all of its glory.

[07/28/16 - 10:26 AM]
Esquire Network Greenlights New Seasons of Hit Documentary Franchise "Friday Night Tykes" and Spin-Off "Friday Night Tykes: Steel Country"
A combination of fan-favorite teams are set to return, with all-new teams presenting an authentic look at the cultural phenomenon that is American football.

[07/28/16 - 10:03 AM]
PBS to Present "Spotlight Education," A Special Week of Programming Featuring Reports About America's Students and New Models of Learning, September 12-17
The stunt features eleven films and documentaries on local PBS stations September 12-17.

[07/28/16 - 10:02 AM]
PBS and American Experience Announce "The Great War" to Premiere April 2017
The six-hour, three-night event, will premiere in April 2017 in conjunction with the 100th anniversary of America's entry into the war on April 6, 1917.

[07/28/16 - 10:01 AM]
Frontline on PBS Presents "Divided States of America," A Look at the Polarized Nation the Next President Will Inherit
The four-hour, two-night documentary miniseries looks back at events during the Obama presidency that have revealed deep divisions in our country, and examines the America the next president will inherit.

[07/28/16 - 10:00 AM]
Lin-Manuel Miranda - Tony, Grammy, and Pulitzer Prize-Winning Creator of Broadway Smash Hit Hamilton - Hosts Sixth Annual PBS Arts Fall Festival
"Hamilton's America" gives viewers a look at Miranda and his colleagues' creative process during the three years leading up to the Broadway opening of the record-breaking musical winner of 11 Tony Awards and the Pulitzer Prize.

[07/28/16 - 10:00 AM]
Nat Geo WILD Taps Charles Dance to Narrate Epic Global Miniseres Event "Savage Kingdom"
The project is a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[07/28/16 - 10:00 AM]
Disney XD Picks Up Second Season of Its Innovative Hidden-Camera Prank Series "Walk the Prank"
The series has reached 35.4 million viewers including 13.2 million Kids 6-14 and 6.3 million Boys 6-14 on Disney XD and Disney Channel.

[07/28/16 - 09:56 AM]
El Rey Network's Original Wrestling Series "Lucha Underground" Returns for Season 3 on Wednesday, September 7 at 8PM ET
Masked heroes and villains will continue to battle it out for wrestling supremacy in the hour-long weekly series, giving fans a ringside seat to the blood-pumping, chant-starting lucha libre drama and excitement.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/28/16 - 09:05 AM]
FYI(TM) Greenlights New Original Series "Kiss Bang Love"
In "Kiss Bang Love," singles searching for love will participate in a new social experiment to find their match based on blindfolded kissing.

[07/28/16 - 09:04 AM]
Make a Date with Adult Swim's New Drive-In Tour - 10 Cities Host Nights of Fun and Freebies!
Each stop of the five-week, 10-city national tour, brings an ultimate exclusive sneak peek at unaired episodes, never-before-seen pilots and specials, and loads of other Adult Swim favorites.

[07/28/16 - 08:52 AM]
HBO Renews "Ballers" for Third Season
"Dwayne Johnson, Stephen Levinson, Mark Wahlberg and the rest of the 'Ballers' team have once again delivered a winner for our viewers," said Casey Bloys.