or


[01/27/05 - 12:00 AM]
Hallmark Channel's Entitlement 'Annie's Point' Premiere Draws Third Highest Total Day Hh Delivery in Network's History

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S ENTITLEMENT �ANNIE�S POINT� PREMIERE DRAWS THIRD HIGHEST TOTAL DAY HH DELIVERY IN NETWORK�S HISTORY

Hallmark Channel Delivers Another Sponsorship Solutions Unit Success Story

The premiere of �Annie�s Point,� a Hallmark Channel Original movie entitlement, on January 22nd, made its point by propelling the network to the third highest total day household delivery in its history. Airing from 9-11 p.m., �Annie�s Point� garnered a 2.0 household rating (1.36 million HH) to contribute to Hallmark�s total day average hourly household delivery of 687,000, or a 1.0 rating. The premiere was seen by 2.8 million unduplicated viewers.

�Annie�s Point� fared well among women 25-54 (477,000 HH) and adults 25-54 (720,000 HH). Overall, its 1.36 million HH delivery ranked �Annie�s Point� seventh all-time among all Hallmark Channel telecasts. In keeping with the clutter-busting objectives of the network�s Sponsorship Solutions Unit, the movie ran with a reduced national commercial load of four minutes per hour.

The strong showing by �Annie�s Point� on January 22nd was supported by solid ratings and household delivery by other elements of Hallmark�s programming schedule, including �The Long Shot� (1.5 HH rating, 1.035 million HH, 3-5 p.m.), �Straight From the Heart� (1.5, 1.002 million HH, 1-3 p.m.), �A Place Called Home� (1.5, 993,000 HH, 7-9 p.m.), �The Parent Trap� (1.3, 890,000, 11 p.m.-1 a.m.) and �A Time to Remember� (1.2, 798,000, 5-7 p.m.).

Competitively, Hallmark Channel ranked #8 total day among the 59 measured adsupported nets (Nielsen Media Research 1/22/05). �Annie�s Point� ranked #5 for its time period among total households and women 25-54.

The following day, Sunday, January 23rd, ranked as the 10th highest single-day household delivery in Hallmark Channel�s history with an average of 621,000 HH. These successes contributed to propelling Hallmark Channel to its highest rated week in the network�s 181-week history (.8 total day).

Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales, said, �January 22nd-23rd was a winning weekend for Hallmark Channel, and we are particularly pleased that our Hallmark Channel Original entitlement resulted in another major success for an advertiser. The reduced national commercial load has proven to be a winning formula for our viewers and entitlement sponsors.�

In �Annie�s Point,� a feisty grandmother and her reluctant granddaughter embark on a spontaneous road trip, eventually finding themselves penniless, and one step ahead of the law. Determined to scatter her husband�s ashes to commemorate their 50th wedding anniversary, Annie Eason (Betty White, �The Golden Girls�) decides to travel to the couple�s favorite spot on the coast. Her granddaughter Ella (Amy Davidson, �8 Simple Rules�for Dating My Teenage Daughter�), lonely and unhappy at school, halfheartedly agrees to go along for the ride. Entangled in a series of misadventures, free-spirited Annie inspires confidence in Ella, who begins to embrace her musical talent and see the beauty within herself. Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of more than 67 million subscribers. The program service is distributed through 4,700 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In 2004 Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment, Inc. collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:46 PM]
Disney XD & Marvel to Debut Animated "Marvel's Guardians of the Galaxy"
The series debuts with a one-hour special featuring back-to-back episodes, Saturday, September 26 at 9:30 PM ET on Disney XD.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 12:36 PM]
Showtime(R) Presents "Jay Pharoah: Can I Be Me?"
This is Pharoah's first hour-long comedy special from The Cutting Room in New York City.

[07/06/15 - 12:11 PM]
Cinemax - Official "Outcast" Key Art and New Comic Book Cover Art
Get your first taste of the upcoming Robert Kirkman series based on the Skybound/Image comic.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 10:40 AM]
Video: Watch the Extended Trailer for TNT's "Public Morals," Premiering August 25 at 10/9c
Ed Burns is behind the project, which also stars Michael Rapaport and Elizabeth Masucci.

[07/06/15 - 10:32 AM]
Actor Jeffrey Dean Morgan Joins the Cast of "The Good Wife" as a Series Regular for Season Seven
Morgan will play Alex, a calm, experienced hourly investigator whom Alicia hires.

[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.