or


[01/27/05 - 12:00 AM]
It's Official - Bet, Cable's Leading Black Network, Is 25!

[via press release from BET]

It's Official - BET, Cable's Leading Black Network, Is 25!

WASHINGTON, Jan. 27 -- What first began as the dream of African-American entrepreneur Robert Johnson has now reached an historic milestone. BET is celebrating its 25th anniversary as television's leading network targeting African Americans. It was 25 years ago this week -- on January 25, 1980 -- that the technological "switch" was flipped to create BET as the first channel of its kind in history.

On that visionary night, BET's first telecast was a Black film presentation entitled "A Visit to a Chief's Son." Since then, BET has grown from a few hours of programming on weekends to a 24-hour urban entertainment phenomenon reaching more than 79 million homes in the United States, Canada and the Caribbean with music, news, comedy, drama, public affairs, movies, sports and concert specials.

For now, BET has chosen to quietly celebrate the achievement internally with cake and champagne toasts among executives and employees. There was also a video message of celebration to employees from Founder and CEO Johnson along with Debra Lee, BET President and Chief Operating Officer. Viewers, however, will have their own chance to join in the party later this year.

"This will be a major celebration of our success with new original programming, vignettes, entertainment specials, contests and other surprises," said Lee. "Everything culminates this fall with a BET 25th Anniversary televised special comparable in excitement and glamour to our popular BET Awards show."

BET has also rolled out a new corporate logo and on-screen graphic look to the network as part of its 25th Anniversary. Incorporated into the new brand identity is an exciting tagline entitled "It's My Thing."

BET's signature star logo has been refined to give it a more pronounced, contemporary look. The star has been shifted from the left to the right of the BET lettering to ensure that the primary focus is not on stars or celebrities, but rather the network's most important asset -- its viewers. The identity makeover is being supported by a range of on-air and off-air creative tactics, including new print collateral; business cards and corporate stationery; and various technical treatments to BET's televised programming, network identifications and logo animation. The new image campaign was developed by PUSH Creative (New York) and the BET Creative Services department (New York and Washington, D.C.).

ABOUT BET

BET, a subsidiary of Viacom, Inc. (NYSE: VIA; VIA.B), is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 79 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks -- BET Jazz, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African-American themed romance novels under the Arabesque imprint which also publishes compelling fiction under the Sepia imprint and inspirational fiction and nonfiction under the New Spirit imprint.

SOURCE BET (Black Entertainment Television)
Web Site: http://www.bet.com





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/30/15 - 04:15 PM]
FOX Drops "Knock Knock Live" in Favor of Comedy Repeats
Look for second runs of "Brooklyn Nine-Nine" and "The Last Man on Earth" to fill the Tuesday, 9:00/8:00c hour going forward.

[07/30/15 - 03:22 PM]
Emmy(R)-Winning Series "Banshee" to Return for Fourth and Final Season in Jan. 2016, Exclusively on Cinemax
"The show's exceptional blend of action and drama earned a vocal and passionate fan base that will not be disappointed in 'Banshee's' final season," said Michael Lombardo.

[07/30/15 - 03:21 PM]
First Season of Emmy(R)-Nominated Cinemax Series "The Knick," Directed by Steven Soderbergh and Starring Clive Owen, To Have a Ten-Week Special Presentation on HBO Digital Platforms, Including HBO NOW, Starting Aug. 14
In addition, HBO2 will present a marathon of the entire ten-episode first season on Saturday, Oct. 10, starting at noon (ET/PT).

[07/30/15 - 03:20 PM]
"Amy Schumer: Live from the Apollo," The Comedy Star's First HBO Stand-Up Special, Debuts Oct. 17
Directed by Chris Rock and taped May 29 before a live audience at New York's iconic Apollo Theater, the one-hour special features Schumer talking about her life.

[07/30/15 - 03:19 PM]
HBO Drama Series "The Leftovers" Returns for Its Second Season Oct. 4
The 10-episode second season is currently in production in Austin, Texas and surrounding areas.

[07/30/15 - 03:18 PM]
Comedy Series "Doll & Em," Starring Emily Mortimer and Dolly Wells, Returns for Its Second Season Sept. 13 on HBO
Guest stars this season include Ewan McGregor, Olivia Wilde, Evan Rachel Wood and Mikhail Baryshnikov.

[07/30/15 - 03:03 PM]
Video: El Rey Network and Miramax(R) Release Talent Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
In it, the cast and creators give an inside look at what's coming up, the dynamics of the upcoming season, and introduce you to the compelling new characters viewers will meet.

[07/30/15 - 03:02 PM]
Robert Rodriguez Sits Down with Visionary Filmmaker George Miller in the Next Installment of "El Rey Network Presents: The Director's Chair" Sunday, August 30 at 8 PM ET
Join director Robert Rodriguez as he sits down with fellow filmmaker George Miller for an hour-long conversation about Miller's stunning career.

[07/30/15 - 03:01 PM]
Robert Rodriguez Is Joined by Acclaimed Director, Writer and Producer Michael Mann in the Next Installment of "El Rey Network Presents: The Director's Chair" Sunday, August 9
Following the sit down conversation will be a special network showing of Mann's classic Manhunter at 10:00/9:00c.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 02:08 PM]
Blair Underwood Returns to "Marvel's Agents of S.H.I.E.L.D."
He'll return as Agent May's ex-husband Andrew Garner.

[07/30/15 - 02:00 PM]
HBO Confirms Documentary Lineup for the Second Half of 2015
The films include an unprecedented look behind the scenes of the world's most famous ballet company, an intimate portrait of foreign-policy legend Richard Holbrooke and the racially charged story of a fight for justice.

[07/30/15 - 01:56 PM]
Investigation Discovery Honors True Crime Author and Pioneer Ann Rule
Rule acted as a consultant and contributor on a number of Investigation Discovery series, providing unparalleled expertise and insight into criminal psychology.

[07/30/15 - 01:06 PM]
HBO and Russell Simmons Enter Into Overall Production and Development Deal
Simmons has five active projects with the world's leading premium television service, three of which are being developed through his media company, All Def Digital (ADD).

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.