or


[01/27/05 - 12:00 AM]
It's Official - Bet, Cable's Leading Black Network, Is 25!

[via press release from BET]

It's Official - BET, Cable's Leading Black Network, Is 25!

WASHINGTON, Jan. 27 -- What first began as the dream of African-American entrepreneur Robert Johnson has now reached an historic milestone. BET is celebrating its 25th anniversary as television's leading network targeting African Americans. It was 25 years ago this week -- on January 25, 1980 -- that the technological "switch" was flipped to create BET as the first channel of its kind in history.

On that visionary night, BET's first telecast was a Black film presentation entitled "A Visit to a Chief's Son." Since then, BET has grown from a few hours of programming on weekends to a 24-hour urban entertainment phenomenon reaching more than 79 million homes in the United States, Canada and the Caribbean with music, news, comedy, drama, public affairs, movies, sports and concert specials.

For now, BET has chosen to quietly celebrate the achievement internally with cake and champagne toasts among executives and employees. There was also a video message of celebration to employees from Founder and CEO Johnson along with Debra Lee, BET President and Chief Operating Officer. Viewers, however, will have their own chance to join in the party later this year.

"This will be a major celebration of our success with new original programming, vignettes, entertainment specials, contests and other surprises," said Lee. "Everything culminates this fall with a BET 25th Anniversary televised special comparable in excitement and glamour to our popular BET Awards show."

BET has also rolled out a new corporate logo and on-screen graphic look to the network as part of its 25th Anniversary. Incorporated into the new brand identity is an exciting tagline entitled "It's My Thing."

BET's signature star logo has been refined to give it a more pronounced, contemporary look. The star has been shifted from the left to the right of the BET lettering to ensure that the primary focus is not on stars or celebrities, but rather the network's most important asset -- its viewers. The identity makeover is being supported by a range of on-air and off-air creative tactics, including new print collateral; business cards and corporate stationery; and various technical treatments to BET's televised programming, network identifications and logo animation. The new image campaign was developed by PUSH Creative (New York) and the BET Creative Services department (New York and Washington, D.C.).

ABOUT BET

BET, a subsidiary of Viacom, Inc. (NYSE: VIA; VIA.B), is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 79 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks -- BET Jazz, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African-American themed romance novels under the Arabesque imprint which also publishes compelling fiction under the Sepia imprint and inspirational fiction and nonfiction under the New Spirit imprint.

SOURCE BET (Black Entertainment Television)
Web Site: http://www.bet.com





  [january 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.

[10/19/17 - 10:56 AM]
Investigation Discovery (ID), America's #1 True Crime Network, Kicks Off Its Scripted Strand with World Premieres of "Dating Game Killer" and "Final Vision"
Guillermo Diaz and Carrie Preston star in the former while Scott Foley and Dave Annable lead the latter.

[10/19/17 - 10:34 AM]
WGN America Sets "Bellevue" Premiere Date for Tuesday January 23, 2018
The eight-episode, one-hour series stars Academy(R) and Golden Globe(R) winner Anna Paquin as Detective Annie Ryder, Shawn Doyle as Police Chief Peter Welland and Allen Leech as Eddie Roe.

[10/19/17 - 10:00 AM]
"Better Things" Renewed for Third Season - Peabody-Winning Comedy Series Returns to FX in 2018
"'Better Things' success is testament to the creative genius of Pamela Adlon as a writer, director and actor," said Eric Schrier.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:30 AM]
Video: New Trailer - Netflix's "Jim & Andy: The Great Beyond"
The film is director Chris Smith's fascinating deep dive into actor Jim Carrey's time spent portraying famed and complicated comedian Andy Kaufman.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/19/17 - 08:06 AM]
HGTV Stars Chip and Joanna Gaines Return for Season Five of "Fixer Upper" on Tuesday, November 21, at 9 p.m. ET/PT
In May 2018, Joanna and Chip also will star in a new spin-off series, "Fixer Upper: Behind the Design."

[10/19/17 - 07:31 AM]
Video: Netflix Releases Second Trailer for "Marvel's The Punisher" and Reveals Launch Date
The Jon Bernthal-led drama will roll out Friday, November 17 on the streaming service.