[01/27/05 - 12:00 AM]
Spike TV Picks Up Hip-Hop Poker Show from Rapper - Reality Producer

[via press release from Spike TV]

Spike TV Picks Up Hip-Hop Poker Show From Rapper - Reality Producer

'Bring It To The Table' Coincides with the Release of Rapper's Album 'Who Woulda Thought'

LOS ANGELES, Jan. 27 -- The latest poker show to hit the airwaves brings hip-hop to the table, which makes sense considering its Creator and Executive Producer is hip-hop artist Pony Boi. Pony (aka Sergio Myers) brings a whole new hyphenate to the table; instead of the typical "writer-director," he's a rapper-reality TV producer, with credits including Creator and Executive Producer of MTV's "Sorority Life" and "Fraternity Life" and Spike TV's "10 Things Every Guy Should Experience".

"Bring It To The Table" brings two teams of rap rivals to the poker table, to settle their beefs in a friendly game. This collision course of match-ups includes East Coast vs. West Coast, Dirty South vs. NYC as well as old-school rivals, and they're not just playing for bragging rights. Each team will put up some of their personal bling, ranging from platinum pendants to pimp cups -- the losing team will auction off their item with all proceeds going to the winner's charity of choice. The show is scheduled to debut in Spring 2005 and is being produced by Pony Boi's production company, 7Ponies Productions. Coincidentally, the show's launch will come on the heels of the debut of Pony Boi's new album "Who Woulda Thought," being released in the Summer by 7PM / Bungalo Records / Universal (UMVD). The first single from the album is "Don't Shake It" featuring SoSoDef recording artist Da Brat ("The Surreal Life"). Da Brat also appears in the music video for "Don't Shake It;" Danny Moder, husband of actress Julia Roberts, directed the video just days before their twins were born. The album also includes tracks from Arden Altino, who won a Grammy for producing Alicia Keys' debut album, as well as Charlemain (Black Rob) and Dutch (Ice Cube, Sysco) who produced nine of the tracks. There is a featured performance from Guerilla Black on the title track "Who Woulda Thought".

Pony Boi started his career in television as a writer/producer of "E! True Hollywood Stories" (credited as Sergio Myers). He segued to the big screen with "Heaven's Gate: The Untold Story" (1999) using exclusive footage given to him personally by the cult members before their mass suicide. He then took his skills as a documentarian and created "Sorority Life," a reality series that followed pledges of the Sigma Alpha Epsilon Pi sorority on the UC Davis campus from rush through initiation. "Sorority Life" aired on MTV during the summer of 2002 to rave reviews; US Weekly called the show "one of this summer's guilty pleasures". The show ran for three seasons (along with two seasons of "Fraternity Life") and generated enormous media attention, even making it onto Page Six of the New York Post, where Pony Boi was romantically linked to several of the show's female cast members. Pony jokingly refers to the article as the "sorority sex scandal" and snuck a reference to the article into the opening scene of the music video for "Don't Shake It;" a preview clip and more information about the artist can be found at http://www.ponyboi.com.

7PM (7Ponies Music) is a division of 7Ponies Productions; Bungalo Records is also home to artists DJ Quik, Bizzy Bone, Corey Clark, Rodeny Jerkins and Suga Free and most recently partnered with Vybe Squad to create the soundtrack for Activision's "True Crime: Streets of LA" video game. Universal (UMVD) is a division of Universal Music Group.

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, MTVU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Web Site: http://www.ponyboi.com

  [january 2005]  


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