[02/02/05 - 12:00 AM]
Sci Fi Is #1 -- 3rd Friday in a Row

[via press release from Sci Fi]



'SCI FI Friday' Line-up Gains Momentum

New York, NY (February 1, 2005) � 'SCI FI Friday,' the biggest night of sci-fi on television, continues to dominate the cable airwaves. On January 28, SCI FI Channel took the #1 spot in cable for the 3rd consecutive Friday night (8-11pm) among P25-54 and M25-54. SCI FI also had the Top 3 programs of the day in cable for M25-54: 'Battlestar Galactica'(1.5 million), 'Stargate Atlantis' (1.3 million) and 'Stargate SG-1' (1.1 million).

The new and improved 'SCI FI Friday' gives SCI FI, for the first time in its history, three original series averaging over a 2.0 rating, with more than 2.5 million viewers tuning in each week.

Following is a breakdown of the night.

Boosted by the appearance of special guest star Claudia Black ('Farscape'), 'SG-1' beat UPN's 'Star Trek Enterprise' in head-to-head competition, with more viewers P2+, more M25-54 and more P25-54. 'SG-1' delivered:

--2.1 HH rating
--2.5 million P2+
--1.7 million P25-54
--1.3 million P18-49

Versus its January 21 premiere, SG-1 is up +6% in HH ratings, +3% in P2+, +10% in P25-54 and +2% in P18-49.

In head-to-head competition, 'Stargate Atlantis' delivered more M25-54 than Fox's 'Jonny Zero.'

--2.4 HH rating
--2.9 million P2+
--1.9 million P25-54
--1.4 million P18-49

Versus its January 21 premiere, 'Atlantis' is up +12% in HH ratings and +10% in P25-54.

'Battlestar Galactica' outdelivered all but two primetime entertainment programs on the broadcast nets amongst M25-54.

--2.5 HH rating
--3.0 million P2+
--2.1 million P25-54
--1.7 million P18-49

Versus its January 21 airing, 'Battlestar' is up +8% in HH ratings, +6% in P2+ and +2% in P25-54.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

  [february 2005]  


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