or


[02/14/05 - 12:00 AM]
CBS Plans Marketing and Publicity Blitz for 'Everybody Loves Raymond' Series Finale

[via press release from CBS]

CBS PLANS MARKETING AND PUBLICITY BLITZ FOR �EVERYBODY LOVES RAYMOND� SERIES FINALE

Multi-Platform Campaign Launched During �Grammy� Awards� with Vote for All-Time Favorite Episodes

On-Air Spots to Include Celebrity Tributes

Other Initiatives Include Heavy Promotion on Viacom Cable and Radio Properties, Extensive Co-Marketing with 200-Plus CBS Affiliated Stations and Special Content on In-Flight Program �CBS Eye on American�

Cast of �Everybody Loves Raymond� Appears on one of �Oprah�s� Highest Rated Broadcasts of the Season

Appearances by �Raymond� Cast Members on Top Rated Daytime and Late Night Talk Shows for May 16

CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support the finale of EVERYBODY LOVES RAYMOND.

The multi-layered effort includes a vote on CBS.com for viewers� all-time favorite episodes; on-air tributes by celebrities; heavy promotion on Viacom radio and cable properties; extensive co-marketing with CBS�s 200-plus affiliated stations; and special RAYMOND-themed content on �CBS Eye on American.�

EVERYBODY LOVES RAYMOND � America�s #1 Comedy in Viewers, Adults 18-49 and 25-54 � signs off with its 210th episode on May 16. The finale will be preceded by a one-hour special featuring behind-the-scenes footage, highlights from the show�s nine seasons and interviews with the cast.

On Sunday, Feb. 13 during the GRAMMY� AWARDS on CBS, viewers were alerted to vote on CBS.com for their all-time favorite RAYMOND episodes. The five receiving the most votes will then be broadcast on CBS in consecutive weeks, beginning Feb. 28 with the fifth most popular and culminating with the all-time fan favorite on March 28.

CBS stars and other celebrities will also take part in a series of promotional spots where they�ll congratulate RAYMOND on its spectacular nine-year run and express why the show is so special to them.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks such as VH1, Comedy Central, Nick at Nite, TV Land and CMT, as well as Infinity radio stations and the Westwood One network.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations. The network will provide a package of spots focusing on great moments in RAYMOND history and other show highlights to the stations to customize locally.

In addition, CBS has produced a tie-in guide resembling a Barone family photo album, which is full of ways that stations can promote the finale locally. The guide includes loads of RAYMOND trivia questions for local contests (including a list of guest stars from Kevin James, star of THE KING OF QUEENS, to basketball great Kareem Abdul-Jabbar). There are also multiple concepts for other types of contests such as EVERYBODY LOVES A MOTHER AND DAUGHTER-IN-LAW COOK-OFF -- in the tradition of Marie and Debra -- between mothers and daughters-in-law with a local restaurant chef acting as judge.

Besides on-air, CBS will take its RAYMOND promotions to the air with �EVERYBODY LOVES RAYMOND Moments� on American Airlines� in-flight program �CBS Eye on American.� �CBS Eye on American� is seen by millions of travelers each month and has aired full episodes of RAYMOND since 1998.

The publicity campaign began with the cast conducting a press conference at the Television Critic�s Association annual Winter Press Tour. Following the final taping of the series, the cast of �EVERYBODY LOVES RAYMOND� appeared on �Oprah� (2/9/05), giving the top-rated talk show one of its highest-rated editions of the season (8.9/21 Weighted Metered Market Overnight Average) � ahead of two "Oprah" shows devoted to Desperate Housewives (Cast of Desperate Housewives 7.4/18; Oprah gets a role on Desperate Housewives 8.3/19)

From February through May, cast members from the Emmy award-winning series will appear on several of the leading daytime and late night talk shows, including "Late Show with David Letterman," "Live with Regis & Kelly," "The View" and �Ellen,� among others.

On April 28, CBS and series producers HBO and Worldwide Pants will host a major red carpet finale party to kick off the final three episodes of the classic series. Cast members from the show as well as celebrities who have been fans of Raymond over the years will be in attendance.

On May 16, the cast will appear together in New York City for one last time in a media blitz that will start on the CBS �Early Show� and culminate on the floor of the New York Stock Exchange when the cast of �EVERYBODY LOVES RAYMOND� and CBS Chairman Leslie Moonves ring the closing bell.





  [february 2005]  
S
M
T
W
T
F
S
  


· DESPERATE HOUSEWIVES (ABC)
· ELLEN DEGENERES SHOW, THE (SYNDICATION)
· EVERYBODY LOVES RAYMOND (CBS)
· KING OF QUEENS, THE (CBS)
· LIVE WITH KELLY & MICHAEL (SYNDICATION)
· OPRAH WINFREY SHOW, THE (SYNDICATION)









[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:27 PM]
Award-Winning "What Would You Do?" Returns - New Shows Begin Airing Friday, May 29 at 9:00 P.M. on ABC
This season, the show travels to San Antonio, Texas, John Quiñones' hometown, with surprising scenario outcomes that will be featured on an upcoming hour.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" and Popular Sitcom "Love Thy Neighbor" Return with All-New Episodes This June
Said efforts return on Tuesday, June 30 and Friday, June 26, respectively.

[05/26/15 - 12:48 PM]
espnW to Premiere Documentary Series Highlighting Elite Female Athletes - espnW Originals: What Makes Us
The series is produced in collaboration with the sibling directing team, the Mundo Sisters, who previously directed the popular espnW Original Nine for IX Short: Rowdy Ronda Rousey.

[05/26/15 - 12:41 PM]
Women's College World Series: Top 8 National Seeds Compete; ESPN Televises for 15th Consecutive Year
The eight teams will play in a double-elimination tournament (May 28-31) in which two teams will advance to a best-of-three Women's College World Series Championship Series (June 1-3).

[05/26/15 - 12:38 PM]
Adult Swim Presents "The Virtual Brainload" in Partnership with WEVR
Previously only available as an in-person experiential activation with the Meatwad Fulldome Experience, The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality.

[05/26/15 - 12:30 PM]
The Second Season of the Acclaimed Showtime(R) Series "Ray Donovan" Starring Liev Schreiber Is on Sale Now
Season three will premiere on Sunday, July 12 at 9:00/8:00c on the pay channel.

[05/26/15 - 12:02 PM]
The Broadcast Television Journalists Association Announces Critics' Choice Television Awards Most Exciting New Series Honorees and Presenters
The honorees were chosen by BTJA members from pilots, early episodes and trailers from series premiering after May 1.

[05/26/15 - 11:28 AM]
E! Cashes in on the Outrageous Lifestyles of Newly Minted Millionaires with Premiere of "New Money"
The newcomer will premiere Friday, May 29 at 10:30/9:30c following "The Soup."

[05/26/15 - 11:17 AM]
Lives Change with One Knock at the Door on New Unscripted Series "Knock Knock Live," Hosted by Ryan Seacrest, Premiering Tuesday, July 21, on FOX
The new unscripted series is "a can't-miss, life-changing weekly television event packed with unpredictable and thrilling surprises that enlists friends, families, neighbors and celebrities to help grant wishes with one simple knock on the door."

[05/26/15 - 10:47 AM]
"Jimmy Kimmel Live: Game Night" Primetime Specials Return to ABC During the NBA Finals
These special edition episodes will air in primetime every night of the NBA Finals beginning with Game 1, Thursday, June 4.

[05/26/15 - 10:31 AM]
The NBA's Funniest Moments to Be Featured on Disney XD with "NBA Slam Funk!"
The three 15-minute specials will include the NBA's best game action bloopers, fan and mascot antics, circus shots, and player outtakes.

[05/26/15 - 10:00 AM]
TV Land Continues Evolution with Two New Original Series, "The Jim Gaffigan Show" and "Impastor," Premiering on Wednesday, July 15th at 10PM ET/PT and 10:30PM ET/PT
Fan favorite "The Exes" will also be returning on July 15th at 11pm ET/PT.