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SHOWTIME Strikes Deals With Popular Online Sites to Promote Network's Signature Series
Featuring The Showtime L Word 'Tune In' Reveal & Win Game with iVillage.com
& The Showtime Fat Actress 'Big Fat Job' Sweepstakes with Monster
NEW YORK, Feb. 15 -- Showtime Networks is embarking on
innovative agreements with leading online sites to reach different audiences
for its signature series. SHOWTIME has joined forces with iVillage.com, the
number one women's community online, to generate excitement for the second
season launch of THE L WORD on February 20th, and with Monster, the leading
global online careers site, to promote the much anticipated launch of FAT
ACTRESS starring Kirstie Alley on March 7.
Len Fogge, Showtime Networks Executive Vice President, Marketing &
Creative stated, "It's a crowded marketplace and it's become increasingly
important for us to extend our reach via non-traditional outlets, and online
relationships have become a critical component of our marketing strategy. By
linking up with such sites as iVillage.com and Monster, we are able to
generate huge buzz for our series while targeting them to the people we
believe will be most interested in watching them."
To target women, SHOWTIME is working with iVillage.com, The Internet For
Women(TM), to offer THE SHOWTIME L WORD "TUNE IN" REVEAL & WIN GAME, which
kicked off on February 1st and runs through March 28. SHOWTIME and
iVillage.com will award one daily instant winner a 20 GB Apple iPod. To win
the prize, consumers must go to http://www.iVillage.com/lword and link to a
dedicated sweepstakes site. There they can access an online instant win card
with three THE L WORD logos. If the logos reveal three matched images of an
Apple iPod - they win. iVillage.com will promote the series and the instant
win game via banner ads, newsletters and emails across the iVillage network,
reaching a targeted audience of women 18-54. SHOWTIME will promote the series
on-air and online at its SHO.com website.
Monster will give Showtime exposure to Monster's millions of unique
monthly visitors as part of THE SHOWTIME FAT ACTRESS "BIG FAT JOB"
SWEEPSTAKES, which began February 10 and runs through March 20. One grand
prize winner will be awarded a walk-on-role in a future episode of FAT ACTRESS
as well as a $10,000 signing bonus. The sweepstakes highlights Kirstie
Alley's struggle to find work as a "fat actress" in Hollywood. SHOWTIME will
promote the series on-air and online at its SHO.com website. The series and
the sweepstakes will be promoted by Monster via banner ads, newsletters and
emails and will be featured on their homepage for the duration of the
promotion.
iVillage Inc., 500 Seventh Avenue, New York, NY 10018 - iVillage Inc. is a
leading women's media company that includes iVillage.com, Women.com, gURL.com,
Astrology.com, Promotions.com, iVillage Parenting Network, The Newborn
Channel, Lamaze Publishing, Business Women's Network, Diversity Best
Practices, Best Practices in Corporate Communications, and iVillage
Consulting. The information contained in this communication may be
confidential, is intended only for the use of the recipient named above, and
may be construed under applicable law to be a commercial email. If you have
received this communication in error, please delete this message from your
computer system. If you are the recipient named above and do not wish to
receive any future commercial emails, please reply to the sender with a
message stating such preference.
Celebrating its 10-year anniversary, Monster is the leading global online
careers property. A division of Monster Worldwide (Nasdaq: MNST), Monster
works for everyone by connecting quality job seekers at all levels with
leading employers across all industries. Founded in 1994 and headquartered in
Maynard, Mass., Monster has 25 local language and content sites in 23
countries worldwide. More information is available at http://www.monster.com
or by calling 1-800-MONSTER. To learn more about Monster's industry-leading
employer products and services, please visit http://recruiter.monster.com.
Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom
Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM)
and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM),
SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME
NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also
offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE
MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television
network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert
Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound
using Dolby Digital 5.1. SNI markets and distributes sports and entertainment
events for exhibition to subscribers on a pay-per-view basis through
SHOWTIME(R) PPV. Additionally, the advertiser-supported television network
SHOWTIME is available in Turkey through a joint venture with UK-based Zone
Vision.
SOURCE SHOWTIME
Web Site: http://www.SHO.com http://www.monster.com
http://recruiter.monster.com http://www.iVillage.com/lword
http://www.iVillage.com
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