or


[02/15/05 - 12:00 AM]
Showtime Strikes Deals with Popular Online Sites to Promote Network's Signature Series

[via press release from Showtime]

SHOWTIME Strikes Deals With Popular Online Sites to Promote Network's Signature Series

Featuring The Showtime L Word 'Tune In' Reveal & Win Game with iVillage.com & The Showtime Fat Actress 'Big Fat Job' Sweepstakes with Monster

NEW YORK, Feb. 15 -- Showtime Networks is embarking on innovative agreements with leading online sites to reach different audiences for its signature series. SHOWTIME has joined forces with iVillage.com, the number one women's community online, to generate excitement for the second season launch of THE L WORD on February 20th, and with Monster, the leading global online careers site, to promote the much anticipated launch of FAT ACTRESS starring Kirstie Alley on March 7.

Len Fogge, Showtime Networks Executive Vice President, Marketing & Creative stated, "It's a crowded marketplace and it's become increasingly important for us to extend our reach via non-traditional outlets, and online relationships have become a critical component of our marketing strategy. By linking up with such sites as iVillage.com and Monster, we are able to generate huge buzz for our series while targeting them to the people we believe will be most interested in watching them."

To target women, SHOWTIME is working with iVillage.com, The Internet For Women(TM), to offer THE SHOWTIME L WORD "TUNE IN" REVEAL & WIN GAME, which kicked off on February 1st and runs through March 28. SHOWTIME and iVillage.com will award one daily instant winner a 20 GB Apple iPod. To win the prize, consumers must go to http://www.iVillage.com/lword and link to a dedicated sweepstakes site. There they can access an online instant win card with three THE L WORD logos. If the logos reveal three matched images of an Apple iPod - they win. iVillage.com will promote the series and the instant win game via banner ads, newsletters and emails across the iVillage network, reaching a targeted audience of women 18-54. SHOWTIME will promote the series on-air and online at its SHO.com website.

Monster will give Showtime exposure to Monster's millions of unique monthly visitors as part of THE SHOWTIME FAT ACTRESS "BIG FAT JOB" SWEEPSTAKES, which began February 10 and runs through March 20. One grand prize winner will be awarded a walk-on-role in a future episode of FAT ACTRESS as well as a $10,000 signing bonus. The sweepstakes highlights Kirstie Alley's struggle to find work as a "fat actress" in Hollywood. SHOWTIME will promote the series on-air and online at its SHO.com website. The series and the sweepstakes will be promoted by Monster via banner ads, newsletters and emails and will be featured on their homepage for the duration of the promotion.

iVillage Inc., 500 Seventh Avenue, New York, NY 10018 - iVillage Inc. is a leading women's media company that includes iVillage.com, Women.com, gURL.com, Astrology.com, Promotions.com, iVillage Parenting Network, The Newborn Channel, Lamaze Publishing, Business Women's Network, Diversity Best Practices, Best Practices in Corporate Communications, and iVillage Consulting. The information contained in this communication may be confidential, is intended only for the use of the recipient named above, and may be construed under applicable law to be a commercial email. If you have received this communication in error, please delete this message from your computer system. If you are the recipient named above and do not wish to receive any future commercial emails, please reply to the sender with a message stating such preference.

Celebrating its 10-year anniversary, Monster is the leading global online careers property. A division of Monster Worldwide (Nasdaq: MNST), Monster works for everyone by connecting quality job seekers at all levels with leading employers across all industries. Founded in 1994 and headquartered in Maynard, Mass., Monster has 25 local language and content sites in 23 countries worldwide. More information is available at http://www.monster.com or by calling 1-800-MONSTER. To learn more about Monster's industry-leading employer products and services, please visit http://recruiter.monster.com.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

SOURCE SHOWTIME
Web Site: http://www.SHO.com http://www.monster.com http://recruiter.monster.com http://www.iVillage.com/lword http://www.iVillage.com





  [february 2005]  
S
M
T
W
T
F
S
  


· FAT ACTRESS (SHOWTIME)
· L WORD, THE (SHOWTIME)





[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.

[01/20/17 - 06:30 AM]
Ten-Time Grammy(R) Award Winner and Current Nominee Adele to Perform on "The 59th Annual Grammy Awards(R)" Feb. 12
She will perform a song from her Grammy-nominated album, 25, marking the fourth time she takes the Grammy stage.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 12:24 PM]
Roel Reine to Direct "Marvel's The Inhumans"
The series, produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras, will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.