or


[03/07/05 - 12:00 AM]
Tweet Performs 'When I Need a Man' in New 'Kojak' Music Video

[via press release from USA]

TWEET PERFORMS "WHEN I NEED A MAN" IN NEW "KOJAK" MUSIC VIDEO

TWEET NEEDS A MAN AND KOJAK IS HER GUY

R&B SONGBIRD RECORDS THEME SONG AND TAKES FLIGHT ON MUSIC VIDEO FOR NEW USA NETWORK ORIGINAL DRAMA SERIES

NEW YORK -- March 7, 2005 -- R&B recording star Tweet, a prot�g� of hip-hop sensation Missy Elliott, has completed filming of a music video for the theme song, "When I Need a Man," for the new USA Network original drama series, Kojak, which premieres March 25 with Ving Rhames in the title role. The song will also appear on Tweet's new Goldmind/Atlantic Records album, "It's Me Again," which will be released March 22.

"When I Need a Man" was written, produced and arranged by Spencer Proffer and Steve Plunkett. Mona Scott, who manages Missy Elliott and Tweet, was executive producer. The song was recorded at Studio City Sound in Studio City, Calif. and mixed at The Hit Factory in New York City by Proffer.

The music video, directed by Antti J. Jokinen, was filmed by DNA/Steam Films at the 30 Booth Avenue Studios in Toronto on the "Kojak" soundstages. Director of photography was Dylan MacLeod, art director was Mark Gabriel, John Thorpe produced, while Proffer and Scott executive produced.

"Teaming up with Tweet and Goldmind/Atlantic Records is a real win for our Kojak marketing campaign," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "The video is a great piece of entertainment that seamlessly promotes Kojak, and the music fits perfectly with the brand image we are creating for the series."

"Kojak is a true American original, and in the hands of the great Ving Rhames, he has an incredible mix of charm, street smarts and intuition," said Jeff Wachtel, Executive Vice President of Original Programming for USA Network. "We needed a hot R&B artist with a truly contemporary sound to evoke the new world of our new Kojak. Tweet was the perfect choice to set a distinct tone for this series."

The "When I Need a Man" video, which is one of the key components in the Kojak marketing campaign, will be seen in Regal Theaters across the country on 5,400 screens in 100 markets as well as the street level window at New York's Loews in Lincoln Square. The video will also be featured on Yahoo!, USA Network and usanetwork.com. Further, the video will be seen in more than 5,000 barber and beauty shops throughout the country. Additionally, the video will be released to music outlets such as MTV, VH1, Fuse and others, and the single will be made available to radio stations nationally.

"What I wanted to do was give Kojak a great intro," says Tweet, whose friendship with and tutelage under Missy Elliott helped with Tweet's rise to fame in 2002 as the No. 2-ranked Billboard Top New R&B/Hip-Hop Artist. Her single, "Oops (Oh My)," sat in the #1 spot on the charts for three consecutive weeks. "I wanted to make a statement with this song -- 'don't mess with 'Kojak,'" says Tweet, whose real name is Charlene Keys (no relation to Alicia Keys). "The song has a lot of energy to it. 'When I Need a Man' is very much a woman's song and is definitely destined to be an anthem for all women."

"Being part of the new Kojak is a fantastic opportunity for Tweet," said Julie Greenwald, President of Atlantic Records. "She is an amazingly gifted artist, and this is a great way to bring her and her music to a mainstream audience. Tweet sings classic, sexy R&B music that is timeless and totally hip, so it is a perfect fit for her to deliver the theme for a modern take on a classic tv icon. Add a brilliant video into the mix, and the exposure for both Tweet and Kojak will be off the charts."

Jokinen, who has directed numerous critically acclaimed music videos, is well known for displaying a great sensibility for mesmerizing imagery and an amazing ability to capture the evocative spark of the artists he works with. Those artists include Shania Twain, Beyonc�, Missy Elliott, MC Lyte, Kelly Clarkson and an earlier video with Tweet.

"Tweet is original in her look," says Jokinen, who directed such music videos as Yolanda Adams's "Never Give Up," Wyclef and Claudette Ortiz's "Two Wrongs," Celine Dion's "One Heart," Shania Twain's "Up" and Kelly Clarkson's "A Moment Like This." "It was very easy to highlight Tweet's beauty. I concentrated on her performance to fill the screen. You can test music to death, but there's no substitute for that visceral reaction you get from a great performance. The new Kojak series has a real edgy style to it and Tweet's vocal performance is a perfect match."

"When I need a man," sings Tweet, "I'm callin' you. When I need a man, strong and true, baby, no one else will ever do. When I need a man."

Kojak is based on the Emmy-winning Universal Television police drama which aired on CBS from 1973 to 1978, setting a new standard for realism in its canny depiction of a New York cop with a passion for justice matched only by his frustration with an imperfect legal system. Telly Savalas created an instant television classic with his portrayal of the bald, no-nonsense, lollipop-loving detective, Theo Kojak. Rhames puts his own fresh stamp on this iconic character, bringing Kojak's grit, strength and soul to today's mean streets. Kojak, also starring Chazz Palminteri and Roselyn Sanchez, is executive produced by Rhames and Tom Thayer (A&E's "The Great Gatsby").

Established in New York City in 1947, Atlantic Records grew from literally a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world's most popular recording artists, among them Bj�rk, Tracy Chapman, Phil Collins, The Corrs, The Darkness, Craig David, Missy Elliott, Fabolous, Fat Joe, Jet, Jewel, Juvenile, Kid Rock, Lil' Kim, matchbox twenty, Jason Mraz, Sean Paul, P.O.D., Rush, Staind, Sugar Ray, T.I., Trick Daddy, Twista, and many more. Visit www.atlantic-records.com for more information.

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2005]  
S
M
T
W
T
F
S
  


· GREAT GATSBY, THE (A AND E)
· KOJAK (USA)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.

[07/22/14 - 10:27 AM]
PBS Station Sites to Stream Ken Burns's "The Roosevelts" in its Entirety Starting Day after Broadcast Premiere
The first two-hour episode will premiere on PBS stations, Sunday, September 14 at 8:00/7:00c.

[07/22/14 - 10:26 AM]
PBS Announces New Programming During Summer 2014 TCA Session
Today at the Television Critics Association Press Tour, PBS announced updates to its fall schedule and new programs for 2015.

[07/22/14 - 10:17 AM]
FOX Sports Boasts Loaded Roster of College Football Broadcasters
This year, FOX broadcasts a one-hour prime-time pregame show on Saturdays leading into the biggest game of the week.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 09:02 AM]
Syfy, Space and Temple Street Productions Announce Hannah John-Kamen, Aaron Ashmore and Luke MacFarlane Will Star in New Scripted Series "Killjoys"
The series follows a fun-loving, hard living trio of interplanetary bounty hunters sworn to remain impartial as they chase deadly warrants throughout the Quad, a distant system on the brink of a bloody, multi-planetary class war.

[07/22/14 - 09:01 AM]
Video: Next Games and AMC Debut Trailer for "The Walking Dead" Mobile Game, "The Walking Dead: No Man's Land"
The game will allow players to experience the world of the iconic show through gameplay exclusively developed for smartphones and tablet devices.