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[03/16/05 - 12:00 AM]
USA Network Joins ST. Baldrick's in National Sponsorship of Head-Shaving Events to Raise Money for Childhood Cancer Research

[via press release from USA]

USA NETWORK JOINS ST. BALDRICK'S IN NATIONAL SPONSORSHIP OF HEAD-SHAVING EVENTS TO RAISE MONEY FOR CHILDHOOD CANCER RESEARCH

NEW YORK -- March 16, 2005 -- USA Network is joining the fight against childhood cancer. In collaboration with the St. Baldrick's Foundation, USA Network has become a national sponsor of the nation's largest childhood cancer fundraising group that is encouraging people to shave their heads, a la Kojak, for a great cause

Getting "Kojak-ed" is becoming the buzz-word at barbershops throughout the country. "We are encouraging people to adopt the Kojak look and help raise money for childhood cancer research," said Kathleen Ruddy, executive director, St. Baldrick's Foundation. St. Baldrick's, which has raised more than $7 million since its inception on St. Patrick's Day, March 17, 2000, has become an annual head-shaving event ever since.

Telly Savalas, who starred in the original 1970s "Kojak" series, was one of the first promoters of the bald look long before shaved heads became popular. In USA Network's updated version which premieres Friday, March 25, bald-headed Ving Rhames, who stars in the title role, carries on the "bald is beautiful" tradition.

"We could not be more gratified to join forces with this wonderful organization," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "What started out as a campaign to raise awareness for our new Kojak series has turned into a much larger campaign where everyone wins, especially kids who have contracted this terrible disease. On behalf of USA Network and the Kojak cast and production team, we are proud to donate $15,000 and we congratulate the efforts of everyone involved with St. Baldrick's. We are thrilled to be a part of it."

Cancer is the number one disease killer of children and every year 12,500 are diagnosed with cancer in the U.S. The primary beneficiary of the St. Baldrick's Foundation is the CureSearch Children's Oncology Group, a network of physicians, nurses and scientists who conduct clinical trials in childhood cancer and perform cutting-edge research at more than 200 member institutions, representing every pediatric cancer program in North America, treating over 90 percent of children with cancer in North America. As a result of CureSearch COG's collaborative research effort, the cancer death rate has dropped more dramatically for children than for any other age group and has directly led to significant increases in cure rates for childhood cancer. Through increased research and funding, CureSearch can reach the day when every child with cancer can be guaranteed a cure.

Kojak is based on the Emmy-winning Universal Television police drama which aired on CBS from 1973 to 1978, setting a new standard for realism in its canny depiction of a New York cop with a passion for justice matched only by his frustration with an imperfect legal system. Telly Savalas created an instant television classic with his portrayal of the no-nonsense, lollipop-loving detective. Rhames puts his own fresh stamp on this iconic character, bringing Kojak's grit, strength and soul to today's mean streets. Kojak, also starring Chazz Palminteri and Roselyn Sanchez, is executive produced by Rhames and Tom Thayer (A&E's "The Great Gatsby").

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· GREAT GATSBY, THE (A AND E)
· KOJAK (USA)











[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.