or


[03/16/05 - 12:00 AM]
USA Network Joins ST. Baldrick's in National Sponsorship of Head-Shaving Events to Raise Money for Childhood Cancer Research

[via press release from USA]

USA NETWORK JOINS ST. BALDRICK'S IN NATIONAL SPONSORSHIP OF HEAD-SHAVING EVENTS TO RAISE MONEY FOR CHILDHOOD CANCER RESEARCH

NEW YORK -- March 16, 2005 -- USA Network is joining the fight against childhood cancer. In collaboration with the St. Baldrick's Foundation, USA Network has become a national sponsor of the nation's largest childhood cancer fundraising group that is encouraging people to shave their heads, a la Kojak, for a great cause

Getting "Kojak-ed" is becoming the buzz-word at barbershops throughout the country. "We are encouraging people to adopt the Kojak look and help raise money for childhood cancer research," said Kathleen Ruddy, executive director, St. Baldrick's Foundation. St. Baldrick's, which has raised more than $7 million since its inception on St. Patrick's Day, March 17, 2000, has become an annual head-shaving event ever since.

Telly Savalas, who starred in the original 1970s "Kojak" series, was one of the first promoters of the bald look long before shaved heads became popular. In USA Network's updated version which premieres Friday, March 25, bald-headed Ving Rhames, who stars in the title role, carries on the "bald is beautiful" tradition.

"We could not be more gratified to join forces with this wonderful organization," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "What started out as a campaign to raise awareness for our new Kojak series has turned into a much larger campaign where everyone wins, especially kids who have contracted this terrible disease. On behalf of USA Network and the Kojak cast and production team, we are proud to donate $15,000 and we congratulate the efforts of everyone involved with St. Baldrick's. We are thrilled to be a part of it."

Cancer is the number one disease killer of children and every year 12,500 are diagnosed with cancer in the U.S. The primary beneficiary of the St. Baldrick's Foundation is the CureSearch Children's Oncology Group, a network of physicians, nurses and scientists who conduct clinical trials in childhood cancer and perform cutting-edge research at more than 200 member institutions, representing every pediatric cancer program in North America, treating over 90 percent of children with cancer in North America. As a result of CureSearch COG's collaborative research effort, the cancer death rate has dropped more dramatically for children than for any other age group and has directly led to significant increases in cure rates for childhood cancer. Through increased research and funding, CureSearch can reach the day when every child with cancer can be guaranteed a cure.

Kojak is based on the Emmy-winning Universal Television police drama which aired on CBS from 1973 to 1978, setting a new standard for realism in its canny depiction of a New York cop with a passion for justice matched only by his frustration with an imperfect legal system. Telly Savalas created an instant television classic with his portrayal of the no-nonsense, lollipop-loving detective. Rhames puts his own fresh stamp on this iconic character, bringing Kojak's grit, strength and soul to today's mean streets. Kojak, also starring Chazz Palminteri and Roselyn Sanchez, is executive produced by Rhames and Tom Thayer (A&E's "The Great Gatsby").

USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 88 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2005]  
S
M
T
W
T
F
S
  


· GREAT GATSBY, THE (A AND E)
· KOJAK (USA)











[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.

[03/27/15 - 10:15 AM]
Showtime(R) Offers a Sneak Preview of New Comedy Series "HAPPYish" After the Season Finale of "Shameless" on Sunday, April 5
The newcomer will then formally launch on Sunday, April 26 at 9:30/8:30c.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.