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[03/22/05 - 12:00 AM]
Hallmark Channel Offers 'Ordinary Miracles' for Extraordinary Moms

[via press release from The Hallmark Channel]

HALLMARK CHANNEL OFFERS �ORDINARY MIRACLES� FOR EXTRAORDINARY MOMS

Chrysler to Sponsor �Hallmark Channel Mother�s Day Sweepstakes� With Chance to Win Escape for Two to Los Angeles

This Mother�s Day, as part of the �Hallmark Channel Mother�s Day Sweepstakes,� Hallmark Channel is offering one lucky individual a chance to take a guest of their choice on an extraordinary trip for two to Los Angeles and to appear together in a Hallmark Channel original movie. Advertising partner, Chrysler, is sponsoring the network�s Mother�s Day promotion and sweepstakes.

In addition to promoting tune-in, the sweepstakes also drives traffic to Hallmark Gold Crown� Stores. As a sponsor of the Mother�s Day promotion, Chrysler is featured in a sweepstakes point-of-sale (POS) display in 4,200 Hallmark Gold Crown� Stores nationwide.

Chrysler�s brand is also prominently featured throughout a national advertising campaign including billboards, tagged on-air promotion spots, online banner ads and print advertising. Additionally, they are featured on Hallmark Channel�s Mother�s Day microsite found at www.hallmarkchannel.com. The microsite includes exclusive programming previews and an opportunity to enter the �Hallmark Channel Mother�s Day Sweepstakes.�

The sweepstakes coincides with the Hallmark Channel original movie premiere of �Ordinary Miracles,� starring Jaclyn Smith (�Charlie�s Angels�) and Lyndsy Fonseca (�The Young and the Restless�), on Saturday, May 7 (9/8c). In �Ordinary Miracles,� Smith stars as Judge Kay Woodbury, a beautiful, but emotionally distant divorc�e whose career has become the main focus of her life. Having second thoughts after sending 16-year-old Sally Powell (Fonseca) to a juvenile correctional facility, Kay takes a chance and takes the sullen but sensitive Sally into her own home. With divine intervention, Kay not only saves Sally, but rescues herself from a future of loneliness and regret.

To enter the �Hallmark Channel Mother�s Day Sweepstakes,� viewers can register at www.hallmarkchannel.com or shoppers can also enter by making a purchase using their Hallmark Gold Crown Card at participating Hallmark Gold Crown� stores. The Grand Prize includes an all-expense paid five-day/four-night trip for two to Los Angeles, relaxing spa treatments, a shopping spree and a chance to appear in a Hallmark movie production.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality entertainment programming to a national audience of 68 million subscribers. The program service is distributed through 4,800 cable systems and communities as well as directto- home satellite services across the country. In 2004, Crown launched its 24-hour second linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com .





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