[03/22/05 - 12:00 AM]
With 17 of Top 50 Programs for Adults 18-34 on Basic Cable, Adult Swim Remains #1 in Late-Night

[via press release from Cartoon Network]

With 17 of Top 50 Programs for Adults 18-34 on Basic Cable, ADULT SWIM Remains #1 in Late-Night

Hit Original Series Aqua Teen Hunger Force Holds as ADULT SWIM Anchor, #1 in Its Time Period

Kid Delivery at Cartoon Network Records 12 Straight Weeks of Double-Digit Growth

Hi Hi Puffy AmiYumi and Foster�s Home for Imaginary Friends Lead Among FRIDAYS Originals

With its Advertising Upfront Presentation for ADULT SWIM this Thursday, Cartoon Network scored some of its highest ADULT SWIM delivery and ratings increases yet among its target audience of adults 18-34 and adults 18-24, according to Nielsen Media Research. Among its programming standouts, original series Aqua Teen Hunger Force proved a rating winner, with each of its nightly airings ranking among basic cable�s top 50 programs for adults 18-34. Similarly, strong performances of kid-targeted original series Hi Hi Puffy AmiYumi and Foster�s Home for Imaginary Friends led FRIDAYS to significant growth, which boosted Cartoon Network�s overall prime time and kids� total day performance.

Highlights of ADULT SWIM�s and Aqua Teen Hunger Force�s overall performance vs. the same time period last year include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-2 a.m.)

- Ranked #1 in its time period on basic cable in delivery of adults 18-34 and 18-24 and men 18-34 and 18-24.

- Accounted for 17 of Top 50 programs of the week among adults 18-34 on ad-supported basic cable�the most of any cable network.

- Adults 18-34 delivery (586,000) surged by 52% and ratings (0.9) by 50%.

- Adults 18-24 delivery (301,000) rose by 40% and ratings (1.1) by 38%.

Aqua Teen Hunger Force (Monday-Wednesday, 12-12:30 a.m.)

- Ranked #1 in its time period on basic cable in delivery of adults 18-24, men 18-24, women 18-24, adults 18-34, and men 18-34.

- Adults 18-34 delivery (855,000) catapulted by 82% and ratings (1.3) by 86%.

- Adults 18-24 delivery (488,000) soared by 79% and ratings (1.8) by 80%.

Cartoon Network�s overall performance with its key demos�kids 6-11, kids 2-11 and tweens 9-14�also charted strong double-digit growth in both prime time and kids� total day:

Prime Time (Monday-Sunday, 8-11 p.m.)

- Kids 6-11 delivery (700,000) expanded by 20% and ratings (2.9) by 21%.

- Kids 2-11 delivery (1,095,000) grew by 14% and ratings (2.8) by 17%.

- Tweens 9-14 delivery (531,000) advanced by 41% and ratings (2.2) by 47%.

Kids� Total Day (Monday-Sunday, 6 a.m. - 6 a.m., kids� programming)

- Kids 6-11 delivery (512,000) increased by 23% and ratings (2.1) by 24%.

- Kids 2-11 delivery (806,000) improved by 12% and ratings (2.0) by 11%.

- Tweens 9-14 delivery (365,000) jumped by 33% and ratings (1.5) by 36%.

Among its key franchise programming, Cartoon Network�s FRIDAYS (7 p.m.-12 a.m.) earned across-the-board double-digit gains with its target audiences, anchored by hit originals Hi Hi Puffy AmiYumi and Foster�s Home for Imaginary Friends:

FRIDAYS (Friday, 7 p.m.-12 a.m.)

- Kids 6-11 delivery (845,000) climbed ahead by 41% and ratings (3.5) by 40%.

- Kids 2-11 delivery (1,210,000) rose by 28% and ratings (3.1) by 29%.

Hi Hi Puffy AmiYumi (Friday, 7:30 p.m.)

- Ranked #1 in its time period on basic cable in delivery and ratings for boys 6-11 and boys 2-11.

- Kids 6-11 delivery (982,000) improved by 163% and ratings (4.0) by 150%.

- Kids 2-11 delivery (1,434,000) leaped by 88% and ratings (3.6) by 89%.

Foster�s Home for Imaginary Friends (Friday, 7 p.m.)

- Ranked #1 in its time period on basic cable in delivery and ratings for boys 6-11 and boys 2-11.

- Kids 6-11 delivery (899,000) improved by 66% and ratings (3.7) by 61%.

- Kids 2-11 delivery (1,181,000) leaped by 23% and ratings (3.0) by 25%.

Cartoon Network, currently seen in 87.5 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 3/14/05-3/20/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [march 2005]  

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