[03/29/05 - 12:00 AM]
Lifetime Television Posts Fifth Consecutive Month of Primetime Household Growth in March Along with Double-Digit Increases Among W18-34 and W18-49

[via press release from Lifetime]

Lifetime Television Posts Fifth Consecutive Month of Primetime Household Growth in March Along With Double-Digit Increases Among W18-34 and W18-49

Network Scores Second Straight Quarter of Ratings Gains

- Network Boasts Five Most-Watched Original Movies of Year -

NEW YORK, March 29 -- Powered by its position as the #1 network for original movies on all of basic cable, Lifetime Television posted its fifth consecutive month of primetime ratings growth in March, up seven percent in households while logging 43% increases among W18-34 and 22% gains among W18-49.

In March, Lifetime also scored a 10% increase among P2+ household delivery.

So far in 2005, Lifetime Original Movies rank #1 among all ad-supported cable nets, averaging 3.9 million P2+ as well as ranking #1 among HH, W18-34, W18-49 and W25-54, with "Dawn Anna," "Widow on the Hill," "More Sex and the Single Mom," "Lies My Mother Told Me" and "Mom at Sixteen" leading the way as the five most-watched original movies.

Further emphasizing Lifetime's continuing appeal to younger viewers, the network also has four of the top five rated original movies among W18-34, year-to-date.

Lifetime also performed strongly for the entire First Quarter, registering its second straight quarter of gains among primetime households (+7%), W18-34 (+13%) and P2+ (+8%), with 'New Movie Monday' improving 32% among households and 60% among W18-34, compared to 1Q '04.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves 88 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in more than 44 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Radio for Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com

  [march 2005]  


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