or


[05/17/05 - 12:00 AM]
Spike TV and Nba Entertainment Team Up to Present 'Nba Rookies'

[via press release from Spike TV]

Spike TV and NBA Entertainment Team Up to Present 'NBA Rookies'

New Documentary Series Chronicling the Highs and Lows of NBA Rookies Premieres Friday, June 10

Emeka Okafor, Andre Iguodala, Dwight Howard and Jameer Nelson Among Those Featured

NEW YORK, May 17 -- Spike TV and NBA Entertainment (NBAE) have teamed up to produce a new, original series delving into the behind-the-scenes world of various NBA first-year neophytes in "NBA Rookies. "The six-episode series, premiering Friday, June 10 (9:00pm-10:00pm ET/PT) features got milk? Rookie of the Year Emeka Okafor (Charlotte Bobcats), and got milk? NBA All-Rookie Team members Dwight Howard (Orlando Magic), Andre Iguodala (Philadelphia76ers), and Jameer Nelson (Orlando Magic). Other NBA rookies prominently featured include J.R. Smith (New Orleans Hornets), and Devin Harris (Dallas Mavericks).

After a sneak-peek premiere during the opening week of the Finals on Friday, June 10, "NBA Rookies" will assume its regular timeslot on Monday nights at 11:00pm ET/PT beginning Monday, June 13.

"We're thrilled to team up with the NBA for a distinct series that we feel will resonate with our hoops-loving, guy audience," remarked Kevin Kay, Executive Vice President, Programming and Production, Spike TV.

"NBA Rookies" will chronicle the roller-coaster journey that each of the featured subjects endures -- from the nervous anticipation of the NBA Draft to the arduous practices in training camp, to the early season struggles to the highly anticipated NBA All-Star events, to the late-season playoff push and beyond.

"This season featured an extraordinary class of rookies who have had a positive impact on their respective teams," said Charles Rosenzweig, Vice President, Entertainment & Player Marketing, NBAE. "We are pleased to be partnering with Spike TV to bring to life for our fans, all the unique experiences NBA rookies encounter."

NBAE's omnipresent cameras will show candid moments including Jameer Nelson finding out he's been traded to Orlando from a group of fans at Madison Square Garden; a sneak peek into Philadelphia 76ers's draft-day war room led by General Manager Billy King; and Emeka Okafor struggling in a pre-Olympic practice with the NBA elite.

The series also features rarely seen footage of NBA legends in various innocent rookie-welcoming hi-jinks including Shaquille O'Neal break-dancing upon arrival in Orlando and a then-rookie Scottie Pippen horsing around with veteran Charles Oakley in Chicago.

Scott Fishman serves as Executive in Charge of Production for Spike TV. Larry Weitzman of NBAE serves as Supervising Producer, and Dion Cocoros serves as Producer. This marks the second initiative between Spike TV and NBAE. In 2004, they teamed up to produce "Spike TV's 52 Greatest Moments in NBA History."

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Launched in 1982, NBA Entertainment is one of the largest suppliers of sports television and Internet programming in the world and manages the NBA's, WNBA's, and NBDL's television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties and event relationships domestically and internationally. NBAE's Emmy Award-winning production and programming division produces several weekly television shows, including NBA Inside Stuff, NBA Matchup, NBA Action, WNBA Action and NBA Jam. It creates exclusive content for NBA TV, NBA.com and WNBA.com and packages NBA and WNBA games along with highlight and lifestyle shows for distribution to 214 countries around the world.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2005]  
S
M
T
W
T
F
S


· NBA ROOKIES (SPIKE TV)











[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 07:56 PM]
Nickelodeon's 28th Annual Kids' Choice Awards Winners
Kids from around the world cast more than 500 million votes, a record-breaking tally.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 11:21 PM]
Development Update: Friday, March 27
Updates include: Ernie Hudson bound for "Delores & Jermaine" at ABC; Corbin Bernsen cast in HBO's "Living on Video"; and AMC gives the moniker "Fear the Walking Dead" to the franchise's upcoming spin-off.

[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.