or


[05/17/05 - 12:00 AM]
Spike TV and Nba Entertainment Team Up to Present 'Nba Rookies'

[via press release from Spike TV]

Spike TV and NBA Entertainment Team Up to Present 'NBA Rookies'

New Documentary Series Chronicling the Highs and Lows of NBA Rookies Premieres Friday, June 10

Emeka Okafor, Andre Iguodala, Dwight Howard and Jameer Nelson Among Those Featured

NEW YORK, May 17 -- Spike TV and NBA Entertainment (NBAE) have teamed up to produce a new, original series delving into the behind-the-scenes world of various NBA first-year neophytes in "NBA Rookies. "The six-episode series, premiering Friday, June 10 (9:00pm-10:00pm ET/PT) features got milk? Rookie of the Year Emeka Okafor (Charlotte Bobcats), and got milk? NBA All-Rookie Team members Dwight Howard (Orlando Magic), Andre Iguodala (Philadelphia76ers), and Jameer Nelson (Orlando Magic). Other NBA rookies prominently featured include J.R. Smith (New Orleans Hornets), and Devin Harris (Dallas Mavericks).

After a sneak-peek premiere during the opening week of the Finals on Friday, June 10, "NBA Rookies" will assume its regular timeslot on Monday nights at 11:00pm ET/PT beginning Monday, June 13.

"We're thrilled to team up with the NBA for a distinct series that we feel will resonate with our hoops-loving, guy audience," remarked Kevin Kay, Executive Vice President, Programming and Production, Spike TV.

"NBA Rookies" will chronicle the roller-coaster journey that each of the featured subjects endures -- from the nervous anticipation of the NBA Draft to the arduous practices in training camp, to the early season struggles to the highly anticipated NBA All-Star events, to the late-season playoff push and beyond.

"This season featured an extraordinary class of rookies who have had a positive impact on their respective teams," said Charles Rosenzweig, Vice President, Entertainment & Player Marketing, NBAE. "We are pleased to be partnering with Spike TV to bring to life for our fans, all the unique experiences NBA rookies encounter."

NBAE's omnipresent cameras will show candid moments including Jameer Nelson finding out he's been traded to Orlando from a group of fans at Madison Square Garden; a sneak peek into Philadelphia 76ers's draft-day war room led by General Manager Billy King; and Emeka Okafor struggling in a pre-Olympic practice with the NBA elite.

The series also features rarely seen footage of NBA legends in various innocent rookie-welcoming hi-jinks including Shaquille O'Neal break-dancing upon arrival in Orlando and a then-rookie Scottie Pippen horsing around with veteran Charles Oakley in Chicago.

Scott Fishman serves as Executive in Charge of Production for Spike TV. Larry Weitzman of NBAE serves as Supervising Producer, and Dion Cocoros serves as Producer. This marks the second initiative between Spike TV and NBAE. In 2004, they teamed up to produce "Spike TV's 52 Greatest Moments in NBA History."

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Launched in 1982, NBA Entertainment is one of the largest suppliers of sports television and Internet programming in the world and manages the NBA's, WNBA's, and NBDL's television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties and event relationships domestically and internationally. NBAE's Emmy Award-winning production and programming division produces several weekly television shows, including NBA Inside Stuff, NBA Matchup, NBA Action, WNBA Action and NBA Jam. It creates exclusive content for NBA TV, NBA.com and WNBA.com and packages NBA and WNBA games along with highlight and lifestyle shows for distribution to 214 countries around the world.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2005]  
S
M
T
W
T
F
S


· NBA ROOKIES (SPIKE TV)





[02/22/17 - 02:28 PM]
Descend Into a Hidden World in Smithsonian Channel's "Americans Underground: Secret City of WWI"
Look for the one-hour special on Monday, March 13 at 8:00/7:00c.

[02/22/17 - 02:00 PM]
Sonar Entertainment Enters Into First-Look TV Deal with Jordan Peele's Monkeypaw Productions
Other Sonar overall producer deals include George Clooney and Grant Heslov's Smokehouse Pictures, and Robert Downey Jr. and Susan Downey's Team Downey.

[02/22/17 - 02:00 PM]
Eden Brolin Elevated to Series Regular for Season Two of Freeform's "Beyond"
"As soon as Eden appeared on 'Beyond,' we knew she was something special. We're thrilled that viewers will get to learn more about Charlie in season two," said Karey Burke.

[02/22/17 - 01:06 PM]
"VH1 Hip Hop Squares" Kicks Off Monday, March 13th at 10PM ET/PT
Hosted by comedian DeRay Davis, the season kicks off Monday, March 13 with two new episodes per night for a branded "VH1 Hip Hop Squares Week."

[02/22/17 - 12:45 PM]
FOX Orders a Second Season of "Star"
"Lee Daniels is a true visionary and he and Tom Donaghy have delivered a series with a unique and meaningful point of view," said David Madden.

[02/22/17 - 12:21 PM]
FOX Sports Set for 22nd Season of Major League Baseball Coverage
The national broadcast schedule includes a minimum of 72 game telecasts across FOX and FS1, highlighted by over 47 appearances by teams that participated in the 2016 postseason.

[02/22/17 - 11:30 AM]
IFC and Film Independent Renew Exclusive Agreement to Telecast the Film Independent Spirit Awards on IFC Through 2020
This year's event airs live on IFC on Saturday, February 25 at 2 pm PT/5 pm ET.

[02/22/17 - 11:21 AM]
Velocity's Collector Car Archeologist Wayne Carini Returns for an All New Season of "Chasing Classic Cars"
Look for season nine to kick off on Wednesday, March 15 at 9:00/8:00c.

[02/22/17 - 11:01 AM]
FX Sets Premiere for Third Year of "Fargo"
Production on the Emmy(R) Award and Golden Globe(R) Award winning limited series is currently underway in Calgary with stars Ewan McGregor (in dual roles), Carrie Coon, Mary Elizabeth Winstead and David Thewlis.

[02/22/17 - 10:48 AM]
Premiere Date Change: "Killing Richard Glossip" Now Premieres on ID on Monday, April 17th & Tuesday, April 18th at 9/8c
The special was previously scheduled for Sunday, March 5.

[02/22/17 - 10:15 AM]
"Lethal Weapon" Renewed for a Second Season on FOX
The series delivers a total Multi-Platform average audience of 11 million viewers and ranks among the Top 5 new series this season.

[02/22/17 - 09:31 AM]
Jamie Chung Joins Cast in Bryan Singer's Untitled Marvel Project for FOX
Chung will star in a series regular role as Clarice Fong, better known as Blink, a sarcastic and lively tomboy.

[02/22/17 - 09:23 AM]
Louis C.K. Filming Two New Stand-Up Specials Exclusively for Netflix
The first of the specials, titled 2017, was filmed in Washington DC, and will premiere April 4, everywhere Netflix is available.

[02/22/17 - 09:11 AM]
Hulu Acquires Subscription Streaming Rights to Emmy(R) Award-Winning Starz Original Series "Black Sails"
All past episodes of the series from previous seasons will become available to stream on Hulu starting today.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.