or


[05/31/05 - 12:00 AM]
The WB Network Will Program Its Monday-Friday 3:00-5:00 PM Block with Branded General Entertainment Programming Beginning January 2006

[via press release from The WB]

THE WB NETWORK WILL PROGRAM ITS MONDAY-FRIDAY 3:00-5:00 PM BLOCK WITH BRANDED GENERAL ENTERTAINMENT PROGRAMMING BEGINNING JANUARY 2006

Burbank, CA May 31, 2005

NEW WEEKDAY GENERAL ENTERTAINMENT PROGRAMMING WILL APPEAL TO THE NETWORK'S YOUNG ADULT SENSIBILITY AND CREATE A MUCH LARGER AFTERNOON AUDIENCE FOR THE WB AFFILIATES

KIDS' WB!, THE HIGHEST RATED CHILDREN'S PROGRAMMING NETWORK ON BROADCAST TELEVISION, WILL EXPAND FROM 4 TO 5 HOURS ON SATURDAY MORNINGS - -- PRIMETIME FOR KIDS' PROGRAMMING

The WB Television Network will begin to program its affiliate group of over 200 television stations with a branded general entertainment programming block Monday through Friday from 3-5 p.m., beginning January 2006, it was announced today by Garth Ancier, Chairman of The WB.

Simultaneous to this move, Kids' WB!, which has occupied the 3-5 p.m. time slot since the network's launch a decade ago, will expand its Saturday morning lineup, considered primetime for kids' programming, from four to five hours (7 a.m.-12 p.m.). The WB will be working extra hard with Cartoon Network, which sells ad time for Kids' WB!, to make sure that advertisers' needs will be fully met with the expanded inventory in the highly rated Saturday morning block.

�This is a win-win strategic move initiated in response to the changing television environment. Our affiliates have explained to us their challenges in the Monday through Friday kids' business. We have had ongoing conversations exploring different approaches to the stations' and network's needs. We are thrilled with the results which are expressed in the agreement we have announced today,� said Ancier. �This move will significantly increase ratings and revenue for both our station partners and the network. It will create a two-hour-a-day branded block that will provide strong lead-ins for our stations' early fringe and access blocks, which should in turn have a positive effect on primetime ratings. At the same time we add one hour to Kids' WB! on Saturday mornings, fortifying our number one position on weekends.�

The WB-branded 3-5 p.m. weekday block will consist of off-network series initially, with an eye to also develop first-run strips down the line. This move immediately makes The WB a significant buyer of off-network programming, which will be welcomed by program suppliers and producers.

�We have already had informal discussions with a number of studios and plan on meeting with all of them in the coming days as we put together our first schedule,� continued Ancier. �The good news is that there are a number of very interesting program choices for our launch in January and even more choices beginning in September 2006. We plan to announce our first schedule shortly.�

Kids' WB! continues to be an enormous success in the kids' business winning 15 consecutive Saturday morning sweeps races among broadcast networks including this May 2005. Driving this success are a group of powerful kids' franchises, including the blockbuster Pok�mon, white-hot Yu-Gi-Oh! and recent Emmy winners from Warner Bros. Animation The Batman and Xiaolin Showdown.

The WB got into kids' programming a decade ago to develop a strong and loyal following of kids who would then become the primetime viewers of the future. The idea was to differentiate The WB stations in the marketplace and have kids think of The WB/Kids' WB! as their network.

Since that time, the awareness of The WB has grown significantly. In addition, cable networks such as Cartoon Network, Nickelodeon and Disney Channel have changed the dynamics in the kids' business by programming virtually 24 hours a day, seven days a week, fulfilling, to a great extent, the demand for kids' programming in the afternoons for viewers and advertisers.

Additionally, a contributing factor in the decision was the recent Rulemaking by the Federal Communications Commission which mandates that promotional matter be counted as commercial time under the prevailing commercial cap. This Rulemaking created regulatory uncertainty concerning the wisdom of continuing with the Monday through Friday block.





  [may 2005]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.

[04/24/15 - 10:07 AM]
FYI(TM) Greenlights New Original Series "The Seven Year Switch"
In the series, four couples at a crossroads in their relationship will get the chance to live with a stranger for two weeks, in an experimental marriage, to help determine what traits and characteristics in a mate could make their marriage stronger.

[04/24/15 - 09:22 AM]
"Steve Harvey" Celebrates 500th Episode, Monday, April 27
Members of the studio audience will get the opportunity of a lifetime, as each day April 27 - May 1, one lucky person will be chosen to step into the "Steve Harvey Money Booth" and will be given 20 seconds to collect as much cash as they can.

[04/24/15 - 09:08 AM]
Hulu Original "Moone Boy" to Return for A Sidesplitting Third Season
The Chris O'Dowd-led series returns to Hulu for a third and final season with six all-new episodes on Wednesday, May 13.