or


[05/31/05 - 12:00 AM]
The WB Network Will Program Its Monday-Friday 3:00-5:00 PM Block with Branded General Entertainment Programming Beginning January 2006

[via press release from The WB]

THE WB NETWORK WILL PROGRAM ITS MONDAY-FRIDAY 3:00-5:00 PM BLOCK WITH BRANDED GENERAL ENTERTAINMENT PROGRAMMING BEGINNING JANUARY 2006

Burbank, CA May 31, 2005

NEW WEEKDAY GENERAL ENTERTAINMENT PROGRAMMING WILL APPEAL TO THE NETWORK'S YOUNG ADULT SENSIBILITY AND CREATE A MUCH LARGER AFTERNOON AUDIENCE FOR THE WB AFFILIATES

KIDS' WB!, THE HIGHEST RATED CHILDREN'S PROGRAMMING NETWORK ON BROADCAST TELEVISION, WILL EXPAND FROM 4 TO 5 HOURS ON SATURDAY MORNINGS - -- PRIMETIME FOR KIDS' PROGRAMMING

The WB Television Network will begin to program its affiliate group of over 200 television stations with a branded general entertainment programming block Monday through Friday from 3-5 p.m., beginning January 2006, it was announced today by Garth Ancier, Chairman of The WB.

Simultaneous to this move, Kids' WB!, which has occupied the 3-5 p.m. time slot since the network's launch a decade ago, will expand its Saturday morning lineup, considered primetime for kids' programming, from four to five hours (7 a.m.-12 p.m.). The WB will be working extra hard with Cartoon Network, which sells ad time for Kids' WB!, to make sure that advertisers' needs will be fully met with the expanded inventory in the highly rated Saturday morning block.

�This is a win-win strategic move initiated in response to the changing television environment. Our affiliates have explained to us their challenges in the Monday through Friday kids' business. We have had ongoing conversations exploring different approaches to the stations' and network's needs. We are thrilled with the results which are expressed in the agreement we have announced today,� said Ancier. �This move will significantly increase ratings and revenue for both our station partners and the network. It will create a two-hour-a-day branded block that will provide strong lead-ins for our stations' early fringe and access blocks, which should in turn have a positive effect on primetime ratings. At the same time we add one hour to Kids' WB! on Saturday mornings, fortifying our number one position on weekends.�

The WB-branded 3-5 p.m. weekday block will consist of off-network series initially, with an eye to also develop first-run strips down the line. This move immediately makes The WB a significant buyer of off-network programming, which will be welcomed by program suppliers and producers.

�We have already had informal discussions with a number of studios and plan on meeting with all of them in the coming days as we put together our first schedule,� continued Ancier. �The good news is that there are a number of very interesting program choices for our launch in January and even more choices beginning in September 2006. We plan to announce our first schedule shortly.�

Kids' WB! continues to be an enormous success in the kids' business winning 15 consecutive Saturday morning sweeps races among broadcast networks including this May 2005. Driving this success are a group of powerful kids' franchises, including the blockbuster Pok�mon, white-hot Yu-Gi-Oh! and recent Emmy winners from Warner Bros. Animation The Batman and Xiaolin Showdown.

The WB got into kids' programming a decade ago to develop a strong and loyal following of kids who would then become the primetime viewers of the future. The idea was to differentiate The WB stations in the marketplace and have kids think of The WB/Kids' WB! as their network.

Since that time, the awareness of The WB has grown significantly. In addition, cable networks such as Cartoon Network, Nickelodeon and Disney Channel have changed the dynamics in the kids' business by programming virtually 24 hours a day, seven days a week, fulfilling, to a great extent, the demand for kids' programming in the afternoons for viewers and advertisers.

Additionally, a contributing factor in the decision was the recent Rulemaking by the Federal Communications Commission which mandates that promotional matter be counted as commercial time under the prevailing commercial cap. This Rulemaking created regulatory uncertainty concerning the wisdom of continuing with the Monday through Friday block.





  [may 2005]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.