or


[05/31/05 - 12:00 AM]
The WB Network Will Program Its Monday-Friday 3:00-5:00 PM Block with Branded General Entertainment Programming Beginning January 2006

[via press release from The WB]

THE WB NETWORK WILL PROGRAM ITS MONDAY-FRIDAY 3:00-5:00 PM BLOCK WITH BRANDED GENERAL ENTERTAINMENT PROGRAMMING BEGINNING JANUARY 2006

Burbank, CA May 31, 2005

NEW WEEKDAY GENERAL ENTERTAINMENT PROGRAMMING WILL APPEAL TO THE NETWORK'S YOUNG ADULT SENSIBILITY AND CREATE A MUCH LARGER AFTERNOON AUDIENCE FOR THE WB AFFILIATES

KIDS' WB!, THE HIGHEST RATED CHILDREN'S PROGRAMMING NETWORK ON BROADCAST TELEVISION, WILL EXPAND FROM 4 TO 5 HOURS ON SATURDAY MORNINGS - -- PRIMETIME FOR KIDS' PROGRAMMING

The WB Television Network will begin to program its affiliate group of over 200 television stations with a branded general entertainment programming block Monday through Friday from 3-5 p.m., beginning January 2006, it was announced today by Garth Ancier, Chairman of The WB.

Simultaneous to this move, Kids' WB!, which has occupied the 3-5 p.m. time slot since the network's launch a decade ago, will expand its Saturday morning lineup, considered primetime for kids' programming, from four to five hours (7 a.m.-12 p.m.). The WB will be working extra hard with Cartoon Network, which sells ad time for Kids' WB!, to make sure that advertisers' needs will be fully met with the expanded inventory in the highly rated Saturday morning block.

�This is a win-win strategic move initiated in response to the changing television environment. Our affiliates have explained to us their challenges in the Monday through Friday kids' business. We have had ongoing conversations exploring different approaches to the stations' and network's needs. We are thrilled with the results which are expressed in the agreement we have announced today,� said Ancier. �This move will significantly increase ratings and revenue for both our station partners and the network. It will create a two-hour-a-day branded block that will provide strong lead-ins for our stations' early fringe and access blocks, which should in turn have a positive effect on primetime ratings. At the same time we add one hour to Kids' WB! on Saturday mornings, fortifying our number one position on weekends.�

The WB-branded 3-5 p.m. weekday block will consist of off-network series initially, with an eye to also develop first-run strips down the line. This move immediately makes The WB a significant buyer of off-network programming, which will be welcomed by program suppliers and producers.

�We have already had informal discussions with a number of studios and plan on meeting with all of them in the coming days as we put together our first schedule,� continued Ancier. �The good news is that there are a number of very interesting program choices for our launch in January and even more choices beginning in September 2006. We plan to announce our first schedule shortly.�

Kids' WB! continues to be an enormous success in the kids' business winning 15 consecutive Saturday morning sweeps races among broadcast networks including this May 2005. Driving this success are a group of powerful kids' franchises, including the blockbuster Pok�mon, white-hot Yu-Gi-Oh! and recent Emmy winners from Warner Bros. Animation The Batman and Xiaolin Showdown.

The WB got into kids' programming a decade ago to develop a strong and loyal following of kids who would then become the primetime viewers of the future. The idea was to differentiate The WB stations in the marketplace and have kids think of The WB/Kids' WB! as their network.

Since that time, the awareness of The WB has grown significantly. In addition, cable networks such as Cartoon Network, Nickelodeon and Disney Channel have changed the dynamics in the kids' business by programming virtually 24 hours a day, seven days a week, fulfilling, to a great extent, the demand for kids' programming in the afternoons for viewers and advertisers.

Additionally, a contributing factor in the decision was the recent Rulemaking by the Federal Communications Commission which mandates that promotional matter be counted as commercial time under the prevailing commercial cap. This Rulemaking created regulatory uncertainty concerning the wisdom of continuing with the Monday through Friday block.





  [may 2005]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.