[06/01/05 - 12:00 AM]
Adult Swim Posts Largest Monthly Total Day Delivery of Adults 18-24, Men 18-24 in Ad-Supported Basic Cable History, Breaking Its Own April Record

[via press release from Cartoon Network]

Adult Swim Posts Largest Monthly Total Day Delivery of Adults 18-24, Men 18-24 in Ad-Supported Basic Cable History, Breaking Its Own April Record

Adult Swim Also Ranks #1 in Monthly Total Day Delivery of Adults 18-34, Men 18-34; #3 in Delivery of Adults 18-49; Scored 16 of Top 50 Basic Cable Programs in May for Adults 18-34

Out-performing its first month as an individually rated network, Adult Swim set new ad-supported basic cable records for monthly total day delivery of adults 18-24 and men 18-24, according to Nielsen Media Research. The history-making achievement continued Adult Swim�s streak as the #1 ad-supported cable network for delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. Adult Swim also ranked #3 in May for total day delivery of adults 18-49�ahead of such competition as USA, Lifetime, Nickelodeon, MTV, Spike TV and FX�and #5 in total day delivery of persons 2+.

With the outstanding performances of Family Guy, American Dad and its newest original Robot Chicken, the late-night service also claimed 16 of the top 50 basic cable programs in May for adults 18-34.

Highlights of Adult Swim�s May performance include the following: (Note: as Adult Swim was not its own network in 2004, year-to-year comparisons are not applicable.)

ADULT SWIM in May (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 398,000, with a 0.6 rating

- Adults 18-24 delivery totaled 227,000, with a 0.8 rating

- Men 18-34 delivery totaled 253,000, with a 0.8 rating

- Men 18-24 delivery totaled 156,000, with a 1.1 rating

- Adults 18-49 delivery totaled 522,000, with a 0.4 rating.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 4/25/05-5/29/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [june 2005]  


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