or


[06/15/05 - 12:00 AM]
Gm's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

[via press release from AMC]

GM's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

Monster.com Signs on as Associate Sponsor of Celebrity Improv Series Set to Premiere as Weeklong Programming Event in June

Network's Strong Original Programming and Ratings Growth Attracts Saturn and Monster.com as First-Time Sponsors

New York, NY, June 15, 2005 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that it has signed General Motor's Saturn division as the exclusive presenting sponsor of AMC's new original series "Celebrity Charades," and online job search engine, Monster.com as the associate sponsor. The new star-studded series will air as a weeklong programming event, June 20-24. This marks the first time that Saturn and Monster.com have sponsored an AMC original. Saturn will tout its SUV model VUE throughout the sponsorship. This announcement comes on the heels of AMC's stellar ratings growth in 2004 and first quarter 2005.

"'Celebrity Charades' invites our audience to a week long charades party and gives them access to some of Hollywood's hottest stars," said Linda Schupack, AMC's Senior Vice President of Marketing. "On the heels of its best year and first quarter ever, (2004 & Q1, 05) AMC has successfully attracted younger viewers, and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal."

"Saturn is proud to partner with AMC on 'Celebrity Charades'," said Scott McLaren, Advertising Manager, Saturn. "The amazing line-up of stars in this series coupled with AMC's unique show concept appeals to our customers."

Saturn will receive on-air, online, and print advertising presence beginning June 13 and running throughout the weeklong programming stunt to June 24. On-air ads include: 30s spots, tagged tune-ins, bumpers, billboards, and customized in-show pop-ups. The pop-ups will feature a Saturn VUE 'towing' movie factoids, about the charade being performed, across the lower third of the screen. Online at www.amctv.com, Saturn will be prominently featured via homepage tower ads, on the customized "Celebrity Charades" page, and in amctv.com's monthly e-newsletter, Movie Clicks. The site will also feature a link to Saturn's website, www.saturn.com.

As the associate sponsor of "Celebrity Charades", Monster.com will receive on-air presence through 30s spots, tagged tune-ins and billboards.

AMC's commitment in celebrating movie culture while connecting TV viewers with informed and irreverent programming has raised the network to new heights in ratings and delivery. Its new investment in stronger movie titles, programming stunts and specials and original programming had a tremendous impact in 2004, providing AMC with its strongest year ever in total day and prime time households and key demo deliveries. The momentum continues in 2005 as AMC celebrated its strongest first quarter ever in Q1 2005.

AMC's original series and documentaries, movie festivals and themed stunts continue to attract a wide and impressive roster of national sponsors.

AMC hosts a star-studded party in its latest original series, "Celebrity Charades", executive produced by acclaimed actor/director Bob Balaban ("Gosford Park"), Emmy Award-winning actor Chad Lowe and Academy Award? winner Hilary Swank, airing as a special AMC event on five consecutive nights beginning June 20 at 9 pm ET/PT. "Celebrity Charades" invites viewers to a celebrity party held in an intimate New York City loft apartment where Balaban and Lowe welcome their friends - among them fellow actors Stanley Tucci, Lorraine Bracco, Julianna Margulies, Sam Rockwell, Philip Seymour Hoffman, Griffin Dunne, Billy Baldwin, Kristen Johnston, Hank Azaria, Rosie Perez, Carson Kressley, designers Cynthia Rowley and Isaac Mizrahi, and singer Vanessa Carlton - to play three rounds of "running charades." Each episode offer viewers an inside look at the personal relationships amongst the celebrity friends as the camera captures conversations, antics and inside jokes the group shares with one another over dinner, and continues to reveal throughout the game. The stars also speak about the charity they are playing for and why they support the worthy cause, through individual or group interviews.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/24/26 - 07:01 AM]
Video: Netflix Confirms Renewals for UK Fan Favourites and Debuts Trailer for "The Gentlemen" Season 2
"Black Doves," "Supacell," "Black Mirror," "At Home With The Fury," "Love Is Blind: UK," "Formula 1: Drive to Survive," "Being Gordon Ramsay," "House of Guinness," and "Legends" are also due back.

[08/24/26 - 07:01 AM]
BritBox Announces Casting as Filming Begins on New Detective Drama "The Detection Club"
The series stars Bryony Hannah as Agatha Christie, Miles Jupp as G.K. Chesterton and Cara Theobold as Dorothy L. Sayers.

[08/24/26 - 06:01 AM]
Video: "City of Blood" - Official Trailer - Hulu
It's the future and Berlin is collapsing. While privieged elite live beneath a climate-controlled dome, those outside struggle to survive in a world ravaged by heat, corruption, and crime.

[08/24/26 - 04:01 AM]
Video: "The Grand Tour" - Official Trailer - Prime Video
James, Francis, and Thomas are officially in the driving seat.

[08/24/26 - 03:01 AM]
Video: "Call My Agent! The Movie" - Official Trailer - Netflix
Five years after ASK Agency closed, debut director Andréa loses her lead actor just days before filming and reunites her old team - for better or worse.

[08/23/26 - 05:01 PM]
Video: "Kian's Bizarre B&B" Season 2 - Official Teaser - Netflix
Kian84's absurd architectural dreams come to life to host another B&B with Kim Yeon-koung, Lee Jun-ho, and Kazuha.

[08/23/26 - 04:01 AM]
Netflix Adds Four to "One Piece: The Battle of Alabasta"
Emilio Sakraya, Omid Abtahi, Jamie Ward, and Nabeel Khan are all bound for the show's third season.

[08/22/26 - 12:01 AM]
Video: "Sparks of Tomorrow" - New Episodes Trailer - Netflix
In an alternate past, an unlikely duo team up to look for a missing catalog that could bring electricity to the smoke-filled streets of Kyoto.

[08/21/26 - 01:01 PM]
ABC News Ranks No. 1 in Total Viewers Across Friday Night and Late-Night
"20/20" turned in double-digit gains year to year in all key target demos.

[08/21/26 - 10:46 AM]
HBO Max Orders New Comedy Series "The People v. Gorilla Grodd"
The series stars Skyler Gisondo as Jimmy Olsen, Jimmy Tatro as Gorilla Grodd, and "Superman" actors Beck Bennett as Steve Lombard, Mikaela Hoover as Cat Grant, and Wendell Pierce as Perry White.

[08/21/26 - 08:01 AM]
Video: HBO Max Releases Official Season 3 Teaser and First Look Images for the Max Original Drama Series "The Pitt"
The critically acclaimed series, which earned 26 Emmy Award nominations for season 2, will return for its third season in January 2027.

[08/21/26 - 08:01 AM]
BritBox Reveals First Look of Edward Bluemel as Hercule Poirot in "Hercule," Now in Production
The series, which has commenced filming in Liverpool, is an intimate study of Hercule Poirot, the man and an epic portrait of Britain between the wars.

[08/21/26 - 06:33 AM]
Video: "Masterpiece" Fall 2026 Preview
New seasons of "The Marlow Murder Club," "Maigret," and "The Gold," plus the premiere of "Marble Hall Murders" are all coming this fall.

[08/20/26 - 10:31 PM]
A Mother's Fight Against All Odds: Netflix's Gripping Thriller "Gandhari" Premieres September 3, 2026
The emotionally charged action-thriller led by Taapsee Pannu explores the extraordinary lengths one woman will go to when everything she loves is at stake.

[08/20/26 - 07:15 PM]
ESPN Schedule Update: Little League Baseball World Series Coverage Revised for Friday, Aug. 21
The changes are a result of weather-related postponements.