or


[06/15/05 - 12:00 AM]
Gm's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

[via press release from AMC]

GM's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

Monster.com Signs on as Associate Sponsor of Celebrity Improv Series Set to Premiere as Weeklong Programming Event in June

Network's Strong Original Programming and Ratings Growth Attracts Saturn and Monster.com as First-Time Sponsors

New York, NY, June 15, 2005 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that it has signed General Motor's Saturn division as the exclusive presenting sponsor of AMC's new original series "Celebrity Charades," and online job search engine, Monster.com as the associate sponsor. The new star-studded series will air as a weeklong programming event, June 20-24. This marks the first time that Saturn and Monster.com have sponsored an AMC original. Saturn will tout its SUV model VUE throughout the sponsorship. This announcement comes on the heels of AMC's stellar ratings growth in 2004 and first quarter 2005.

"'Celebrity Charades' invites our audience to a week long charades party and gives them access to some of Hollywood's hottest stars," said Linda Schupack, AMC's Senior Vice President of Marketing. "On the heels of its best year and first quarter ever, (2004 & Q1, 05) AMC has successfully attracted younger viewers, and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal."

"Saturn is proud to partner with AMC on 'Celebrity Charades'," said Scott McLaren, Advertising Manager, Saturn. "The amazing line-up of stars in this series coupled with AMC's unique show concept appeals to our customers."

Saturn will receive on-air, online, and print advertising presence beginning June 13 and running throughout the weeklong programming stunt to June 24. On-air ads include: 30s spots, tagged tune-ins, bumpers, billboards, and customized in-show pop-ups. The pop-ups will feature a Saturn VUE 'towing' movie factoids, about the charade being performed, across the lower third of the screen. Online at www.amctv.com, Saturn will be prominently featured via homepage tower ads, on the customized "Celebrity Charades" page, and in amctv.com's monthly e-newsletter, Movie Clicks. The site will also feature a link to Saturn's website, www.saturn.com.

As the associate sponsor of "Celebrity Charades", Monster.com will receive on-air presence through 30s spots, tagged tune-ins and billboards.

AMC's commitment in celebrating movie culture while connecting TV viewers with informed and irreverent programming has raised the network to new heights in ratings and delivery. Its new investment in stronger movie titles, programming stunts and specials and original programming had a tremendous impact in 2004, providing AMC with its strongest year ever in total day and prime time households and key demo deliveries. The momentum continues in 2005 as AMC celebrated its strongest first quarter ever in Q1 2005.

AMC's original series and documentaries, movie festivals and themed stunts continue to attract a wide and impressive roster of national sponsors.

AMC hosts a star-studded party in its latest original series, "Celebrity Charades", executive produced by acclaimed actor/director Bob Balaban ("Gosford Park"), Emmy Award-winning actor Chad Lowe and Academy Award? winner Hilary Swank, airing as a special AMC event on five consecutive nights beginning June 20 at 9 pm ET/PT. "Celebrity Charades" invites viewers to a celebrity party held in an intimate New York City loft apartment where Balaban and Lowe welcome their friends - among them fellow actors Stanley Tucci, Lorraine Bracco, Julianna Margulies, Sam Rockwell, Philip Seymour Hoffman, Griffin Dunne, Billy Baldwin, Kristen Johnston, Hank Azaria, Rosie Perez, Carson Kressley, designers Cynthia Rowley and Isaac Mizrahi, and singer Vanessa Carlton - to play three rounds of "running charades." Each episode offer viewers an inside look at the personal relationships amongst the celebrity friends as the camera captures conversations, antics and inside jokes the group shares with one another over dinner, and continues to reveal throughout the game. The stars also speak about the charity they are playing for and why they support the worthy cause, through individual or group interviews.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/24/16 - 12:57 PM]
Esquire Network Kicks Off Summer with Four-Day "Ninjathon" Over Memorial Day Weekend Begining Friday, May 27 at 7:00AM ET/PT
Fans can relive back-to-back episodes of almost all of seasons five, six and seven of "American Ninja Warrior" as well as all of season one of Esquire Network's record-breaking new show "Team Ninja Warrior."

[05/24/16 - 12:51 PM]
History(R) Supports The Freedmen's Bureau Project Through Partnership with The Smithsonian's NMAAHC and FamilySearch International
The social initiative, "Reading for Roots," is a call to action to encourage viewers to volunteer to transcribe post-Civil War documents.

[05/24/16 - 12:24 PM]
"20/20: In an Instant" - Two-Hour Docudrama Series Returns for Second Season, Premieres June 18 on ABC
"In an Instant" does more than just re-tell heart-pounding first-person accounts of the world's most harrowing tales of survival; it brings them to life with breathtaking dramatizations of the moments before and after life was forever changed.

[05/24/16 - 12:23 PM]
Award-Winning "What Would You Do?" Returns This Summer - New Shows Begin Airing Friday, June 17, on ABC
Hidden-camera fan-favorite "What Would You Do?" returns for 13 weeks this summer with all-new scenarios capturing unsuspecting people's reactions to everyday situations.

[05/24/16 - 10:37 AM]
Elton John, Julia Roberts, Will Ferrell, Blake Shelton, Kobe Bryant and More Join NBC Charity Event "The Red Nose Day Special" May 26
The star-studded charity event, which helps raise awareness and money for kids in need here at home and around the world, will be hosted by Craig Ferguson and features comedy, music and more.

[05/24/16 - 10:31 AM]
"Big Jay Oakerson: Live at Webster Hall" Premieres with Limited Commercial Interruption on Friday, June 17 at Midnight ET/PT on Comedy Central(R)
Leading up to the on-air premiere, Comedy Central Stand-Up and cc.com/BigJay will feature preview clips from the special.

[05/24/16 - 10:16 AM]
Greg Yaitanes Tapped as Showrunner of Discovery's Unabomber Drama "Manifesto"
Lionsgate is teaming with Discovery Channel, Kevin Spacey and Dana Brunetti's Trigger Street for the limited series.

[05/24/16 - 10:10 AM]
New Episodes of CNBC's Hit Series "West Texas Investors Club" Debut Tuesday, June 7th at 10PM ET/PT
The 10 original hour-long episodes feature self-made multimillionaires - Rooster McConaughey and Butch Gilliam who have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.

[05/24/16 - 10:04 AM]
"Fargo's" Stunning Second Chapter Gets Marathon on FX
The Saturday, June 4 marathon features all 10 episodes in consecutive order and will run from 10 AM ET/PT to 8 PM ET/PT presented with limited commercial interruption.

[05/24/16 - 09:32 AM]
HGTV's "Flip or Flop" Returns For Season Five on June 9
The 15-episode series follows Tarek and Christina El Moussa as they buy dilapidated houses and turn them into beautiful family homes.

[05/24/16 - 09:30 AM]
LeVar Burton, Whoopi Goldberg, Jonathan Frakes and Ginger Zee Guest Star in Season Two of Disney Junior's Acclaimed Series "Miles from Tomorrowland" Launching Monday, June 20 on Disney Channel
The series charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority.

[05/24/16 - 09:27 AM]
Ovation to Premiere "Hanksy Presents: Surplus Candy" Across Linear, Digital & Social Platforms on June 26
The documentary and digital series capture Hanksy, a well-known street artist, as he and over 50 other street artists transform an abandoned mansion in Los Angeles into a magnificent, and temporary, showcase of graffiti art.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 09:02 AM]
BBC America Begins Production on Original Series "Dirk Gently's Holisitic Detective Agency," Starring Elijah Wood and Samuel Barnett
The series is a comedic thriller that follows the bizarre adventures of eccentric "holistic" detective Dirk Gently (Samuel Barnett) and his reluctant assistant Todd (Elijah Wood).

[05/24/16 - 09:00 AM]
Spike Toasts Mankind with the Party of the Decade at the 10th Annual "Guys Choice"
The A-list, ultimate guys night out, tapes Saturday, June 4 at Sony Pictures Studios in Culver City, CA and premieres Thursday, June 9.