or


[06/21/05 - 12:00 AM]
We: Women's Entertainment's "Bridezillas" Breaks Through

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment's "Bridezillas" Breaks Through

Original Series Scores Record Ratings Success For Network

New York, NY, June 21, 2005 - WE: Women's Entertainment announced today that the network received record ratings for the Sunday, June 19th, airing of its original series, "Bridezillas," providing the network with its highest rated telecast to date for the 04-05 programming season and marking a rapid increase in viewership for the program. Now in its second season, "Bridezillas" examines brides-to-be who go from sweet to certifiable while planning their big day.

The following are highlights of the ratings success:

- 0.64 HH rating, a +52% increase over the previous episode on Sunday, June 12 (0.27).

- Highest rated telecast in the 04-05 season-to-date and 2005 year-to-date

- Second highest rated original telecast in the history of WE ratings (12/31/01- 6/19/05).

"Bridezillas' is breaking through within the television landscape and we are very excited with the success we are seeing," stated Kim Martin, WE's General Manager & Executive Vice President. "During my first six months as WE's General Manager, the network has been committed to producing quality original programs. Today's announcement signifies that our plan is not only taking shape, but also driving the network towards future success."

During Kim Martin's six-month tenure as WE's General Manager, she launched the network's first-ever national public affairs campaign, WE Empowers Women; has greenlit several new series, including "American Princess" and "I Can't Believe I Wore That..." among others; and produced three live on-air events, the networks first-ever live programming. The live shows included: LIVE ON WISTERIA LANE, a post-show special immediately following the season finale of Desperate Housewives; LIVE FROM THE LADIES ROOM featuring commentary from comedian Sandra Bernhard and celebrity stylist Lloyd Boston during the breaks of the Academy Awards?; and exclusive BBC1 coverage of the Royal Wedding of Prince Charles and Ms. Camilla Parker Bowles. The second season of the original series received huge promotional support from WE, including a national consumer marketing campaign, press outreach, and a buzz-generating live NYC stunt. The marketing campaign featured TV, radio, print, online and outdoor executions as well as an exclusive online sneak peek on AOL.com. WE also hosted "WE's $50K Cake Dash" on June 7 in Times Square, NYC. 20 lucky brides-to-be were given the chance to win $50,000 for their dream wedding by diving into NYC's largest-ever wedding cake. The live stunt generated national press attention and was featured on top news outlets, including Good Morning America, Entertainment Tonight, The Insider, and ESPN Sports Center.

About WE: Women's Entertainment
WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services, which also includes AMC and IFC Companies. WE: Women's Entertainment features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 55 million homes.

Source: Nielsen Media Research, 6/19/05 Bridezillas 10p Telecast, WE Original Telecasts from 12/31/01- 6/19/05.





  [june 2005]  
S
M
T
W
T
F
S
   


· AMERICAN PRINCESS (WE)
· AMERICAN PRINCESS (WE)





[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/29/16 - 07:01 AM]
Sandra Oh Set to Guest Star in a Multi-Episode Arc on the Third Season of ABC's "American Crime"
Set in Alamance County, North Carolina, Oh will play Abby Tanaka, a social worker who runs a local shelter dedicated to housing victims of domestic abuse in the face of community indifference.

[09/29/16 - 06:31 AM]
ABC Announces October Slate for the ABC App, Including First Seasons of "The Bachelor" and "The Bachelorette," and Two New ABCd Comedies
The network is also introducing two new ABCd original short-form comedies, "Broken" and "Serious Music."

[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.