or


[06/23/05 - 12:00 AM]
Characters Welcome at Usa!

[via press release from USA]

CHARACTERS WELCOME AT USA!

USA Network Launches First Comprehensive Cross-Platform Branding Initiative

NEW YORK -- June 20, 2005 -- For the first time in its twenty-five year history, USA Network is launching a comprehensive branding initiative extending across all media, including on-air, off-air and online platforms, it was announced today by Bonnie Hammer, president, USA Network and SCI FI Channel. The campaign, which will launch on-air July 8, features a new logo and the tagline "Characters Welcome," a statement that will reflect and inform every aspect of USA, from marketing and promotion to program development.

"When we started developing a brand strategy we knew we wanted it to be enhancing rather than limiting," said Hammer. "We didn't want to tack on a meaningless tagline or claim an arbitrary niche or demo. I believe we've succeeded in developing a campaign that's organic to USA, something that captures and communicates what the network is about, what lives and breathes on its air."

"In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters," added Chris McCumber, senior vice president, marketing and brand strategy. "'Characters Welcome' delivers a clear message that establishes an immediate emotional connection with our audience."

USA Network is home to some of television's strongest original programming, including the award-winning and top-rated MONK, THE DEAD ZONE, THE 4400 and NASHVILLE STAR; prestigious sports franchises PGA Tour Golf, the Masters and US Open; and one-of-a-kind events like the WESTMINSTER KENNEL CLUB DOG SHOW and the annual AFI Life Achievement Award. The network is also cable home to the US Olympic team. October 2005 will mark the return to USA of the WWE, which continues to be the most watched regularly scheduled year-round program on ad-supported cable television.

"The beauty of our new brand is that it truly embraces everything we do," said Hammer. "Whether it's an obsessive compulsive detective like Monk, the tormented returnees of the 4400 or a real-life action hero from the WWE, it's the compelling, sometimes complicated, often funny characters that make USA Network what it is."

The new USA branding initiative is characterized by a clean, stylized look and iconic logo. "For the first time, no matter where or how you see it, there will be no mistaking USA for another network. On or off-air, there will be a consistent visual style that will be integrated into everything we do," said Hammer.

USA's website will offer an innovative extension of its brand message, called "Show Us Your Character." "We will literally lay out a welcome mat for our audience," said McCumber. "By uploading photos, video, music - whatever expresses their unique personalities - our viewers will connect with characters in a way no other TV network is doing online." The website redesign goes live on July 8, concurrent with the brand's on-air launch.

For USA Network project photos, log on to Universal TV's digital pressroom at www.universaltvpressroom.com. If you have not already registered, please click on "New User Registration," to complete the registration form for approval to access the entire library of photos for all USA Network projects.

USA NETWORK
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [june 2005]  
S
M
T
W
T
F
S
   


· 4400, THE (USA)
· DEAD ZONE, THE (USA)
· MONK (USA)
· NASHVILLE STAR (NBC)
· WWE RAW (USA)





[03/28/24 - 11:07 AM]
HBO Original Documentary "Brandy Hellville & The Cult of Fast Fashion" Debuts April 9
The film uncovers the toxic culture of the teen brand Brandy Melville and the global ramifications of mass-produced clothing known as fast fashion.

[03/28/24 - 11:02 AM]
FX's "Welcome to Wrexham" Shifts Season Three Premiere Date
The May 2 premiere will include the first two episodes of the eight-episode season, with a new episode available each following Thursday.

[03/28/24 - 10:36 AM]
Claire Danes Will Reunite with "Homeland" Showrunner & Executive Producer Howard Gordon on the Netflix Limited Series "The Beast in Me"
A grieving author finds a new subject in a real estate mogul who was once the prime suspect in his wife's disappearance. Her investigation spirals into a game of cat and mouse that might turn deadly.

[03/28/24 - 10:32 AM]
Roku Originals Reunites "The Real Bros of Simi Valley" for New Movie; Directed by Jimmy Tatro
"The Real Bros of Simi Valley: High School Reunion" is a continuation of the beloved original series, co-created by Jimmy Tatro and Christian Pierce, which became a social media phenomenon generating over a billion views across video platforms.

[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.