[06/29/05 - 12:00 AM]
HBO Proclaims Sunday, AuG. 28 as the Premiere of the Epic 12-Episode Drama Series Rome

[via press release from HBO]

HBO Proclaims Sunday, Aug. 28 as the Premiere of the Epic 12-Episode Drama Series ROME

June 29, 2005

NEW YORK - HBO launches the epic 12-episode drama series ROME on SUNDAY, AUG. 28 (9:00-10:00 p.m. ET/PT), with the episode entitled "The Stolen Eagle." Chronicling the fall of a Republic and the rise of an empire, the series debuts new episodes on subsequent Sundays at the same time.

In order to maximize subscriber viewing choices, each of the first three episodes will be scheduled so that it can be seen seven days a week at varying times on either HBO, HBO2 or HBO Signature. In addition, throughout the series run, the previous week's episode will air Sunday (8:00-9:00 p.m.) leading into the debut of that week's new episode.

HBO's next free preview, Sept. 3-7, will feature "The Stolen Eagle" and episode 2, "How Titus Pullo Brought Down the Republic"; and in a first-ever HBO On Demand exclusive, the third episode, entitled "An Owl in a Thornbush," will be made available beginning Monday, Sept. 5, in advance of its Sept. 11 debut on HBO.

The overall scheduling strategy for ROME represents the largest, most aggressive viewership campaign HBO has ever put together for a new series. Presented in much of the country to non-HBO subscribers through a free preview, as well as to current subscribers, ROME will be playing on three of HBO's plex channels, and on HBO On Demand. The total reach achieved for sampling should provide ROME with a strong opportunity to gather a regular audience in the weeks between the end of the summer cable season and the start of the fall broadcast season.

"Our goal is to put ROME in front of every demo and every audience segment by appearing every day of the week and in all the appropriate timeslots from 8:00 p.m. to late night," notes David Baldwin, executive vice president, program planning, HBO. "HBO On Demand enables them to watch anytime they choose. This saturation sampling phase will be supported by HBO's legendary on-channel and off-channel promotion and awareness efforts, both for the launch on Aug. 28 and for the weeks following."

A co-production between HBO and the BBC, ROME began shooting in Rome in March 2004, with Michael Apted ("Coal Miner's Daughter," "The World Is Not Enough") directing the first three episodes. Additional directors include Allen Coulter (HBO's "The Sopranos"), Julian Farino (HBO's "Entourage"), Jeremy Podeswa (HBO's "Carniv�le"), Alan Poul (HBO's "Six Feet Under"), Mikael Salomon (HBO's "Band of Brothers"), Steve Shill (HBO's "The Wire"), Alan Taylor (HBO's "Deadwood") and Timothy Van Patten (HBO's "Sex and the City"). Production for the series is based at Rome's Cinecitt� Studios, with additional locations throughout Italy.

Among the actors starring in the first season are Kevin McKidd ("Kingdom of Heaven") as Lucius Vorenus, Ray Stevenson ("King Arthur") as Titus Pullo, Ciar�n Hinds ("Road to Perdition") as Gaius Julius Caesar, Kenneth Cranham ("Gangster No. 1") as Pompey Magnus, Polly Walker ("Patriot Games") as Atia of the Julii, James Purefoy ("Vanity Fair") as Mark Antony, Tobias Menzies ("Foyle's War") as Marcus Junius Brutus, Lindsay Duncan ("Under the Tuscan Sun") as Servilia of the Junii, Indira Varma ("Kama Sutra: A Tale of Love") as Niobe, Max Pirkis ("Master and Commander: The Far Side of the World") as Gaius Octavian and Kerry Condon ("Angela's Ashes") as Octavia of the Julii.

ROME is a co-production of HBO and the BBC; co-creators, John Milius and William J. Macdonald and Bruno Heller; executive producers, Bruno Heller, William J. Macdonald, John Milius, Anne Thomopoulos and Frank Doelger; executive producer for the BBC, Lucy Richer; co-executive producers, Jim Dyer and Eugene Kelly; produced by Marco Valerio Pugini; production designer, Joseph Bennett; costume designer, April Ferry; casting, Nina Gold, Nina Gold & Associates.

  [june 2005]  


[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.