or


[06/29/05 - 12:00 AM]
Showtime Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

[via press release from Showtime]

SHOWTIME Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

NEW YORK, June 29 -- In Agrestic, California, the setting for the new SHOWTIME comedy series WEEDS, "mother's little helper" is no longer a gin bottle tucked in the cupboard -- it's a jay in a Prada handbag. But subtlety is key in Agrestic and in the on-air campaign for WEEDS, where you might not notice the little leaves of reefer. WEEDS, from Lions Gate Television, which stars Mary Louise Parker, Elizabeth Perkins and Kevin Nealon, debuts August 7 at 10:30 PM. It will multi-play on Mondays, Wednesdays, and Fridays at 10:00 and 10:30 PM and Sundays at 10:30 PM.

The centerpiece of the on-air campaign will debut this weekend and is a launch spot titled, "Beautiful New Day." The promo depicts a typical day in suburbia for Nancy Botwin (Parker), a soccer mom who is putting her life back together after the unexpected death of her husband. She gets the kids ready for school, meets a friend for lunch, has her nails done ... and discreetly drops dime bags all over town. To make ends meet Nancy has started selling marijuana to her wealthy friends and business is booming.

"We wanted these spots to be subtle, yet enticing," said EVP of Creative & Marketing Len Fogge. "They had to set-up the situation but not give away too much of the story. We want viewers to be curious and to tune in to find out more."

The official on-air campaign, developed by the Showtime in-house agency Red Group, began with a :25 teaser "Suburban Grass." The spot opens with a slow pan over a suburban community, and ends on a front lawn over a growth of marijuana under the text "She's got the best grass in the neighborhood." Three clip-based teasers, that establish the cast, began airing in May with tips on how to Speak Agrestic -- where grass is defined both as a narrow herbage used for lawns and a hot commodity. Several funny, double-entendre tags lines were also developed for the campaign including "a fresh new comedy about dealing in the suburbs" and "moma's got a brand new bag."

Working on the campaign for Red Group were Creative Director Angie Speranza, Art Director Christina Black, VP Broadcast Production Howard Sherman and Line Producer Diane Johnson. For "Beautiful New Day" the crew also included Senior Writer/Producer Melody Regnier, EP Javier Jimenez from Motion Theory and Composer/EP Dave Baron from Edison Music Corp who re-recorded the up-tempo music that lends its title to the spot. For "Suburban Grass," the crew included Senior Writer/Producer Julie Carillo and EP Garson Yu of yU+Co production company. For the "How to Speak" teaser the crew included Writer/Producer Elaine King.

Produced by Lions Gate Television in association with Tilted Productions, WEEDS is executive produced by Emmy(R) Award winner Jenji Kohan ("Friends"). Brian Dannelly ("Saved!"), who directed the series premiere, is a consulting producer and will direct additional episodes. Roberto Benabib ("Ally McBeal") is co-executive producer.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com





  [june 2005]  
S
M
T
W
T
F
S
   


· ALLY MCBEAL (FOX)
· FRIENDS (NBC)
· WEEDS (SHOWTIME)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.