or


[06/29/05 - 12:00 AM]
Showtime Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

[via press release from Showtime]

SHOWTIME Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

NEW YORK, June 29 -- In Agrestic, California, the setting for the new SHOWTIME comedy series WEEDS, "mother's little helper" is no longer a gin bottle tucked in the cupboard -- it's a jay in a Prada handbag. But subtlety is key in Agrestic and in the on-air campaign for WEEDS, where you might not notice the little leaves of reefer. WEEDS, from Lions Gate Television, which stars Mary Louise Parker, Elizabeth Perkins and Kevin Nealon, debuts August 7 at 10:30 PM. It will multi-play on Mondays, Wednesdays, and Fridays at 10:00 and 10:30 PM and Sundays at 10:30 PM.

The centerpiece of the on-air campaign will debut this weekend and is a launch spot titled, "Beautiful New Day." The promo depicts a typical day in suburbia for Nancy Botwin (Parker), a soccer mom who is putting her life back together after the unexpected death of her husband. She gets the kids ready for school, meets a friend for lunch, has her nails done ... and discreetly drops dime bags all over town. To make ends meet Nancy has started selling marijuana to her wealthy friends and business is booming.

"We wanted these spots to be subtle, yet enticing," said EVP of Creative & Marketing Len Fogge. "They had to set-up the situation but not give away too much of the story. We want viewers to be curious and to tune in to find out more."

The official on-air campaign, developed by the Showtime in-house agency Red Group, began with a :25 teaser "Suburban Grass." The spot opens with a slow pan over a suburban community, and ends on a front lawn over a growth of marijuana under the text "She's got the best grass in the neighborhood." Three clip-based teasers, that establish the cast, began airing in May with tips on how to Speak Agrestic -- where grass is defined both as a narrow herbage used for lawns and a hot commodity. Several funny, double-entendre tags lines were also developed for the campaign including "a fresh new comedy about dealing in the suburbs" and "moma's got a brand new bag."

Working on the campaign for Red Group were Creative Director Angie Speranza, Art Director Christina Black, VP Broadcast Production Howard Sherman and Line Producer Diane Johnson. For "Beautiful New Day" the crew also included Senior Writer/Producer Melody Regnier, EP Javier Jimenez from Motion Theory and Composer/EP Dave Baron from Edison Music Corp who re-recorded the up-tempo music that lends its title to the spot. For "Suburban Grass," the crew included Senior Writer/Producer Julie Carillo and EP Garson Yu of yU+Co production company. For the "How to Speak" teaser the crew included Writer/Producer Elaine King.

Produced by Lions Gate Television in association with Tilted Productions, WEEDS is executive produced by Emmy(R) Award winner Jenji Kohan ("Friends"). Brian Dannelly ("Saved!"), who directed the series premiere, is a consulting producer and will direct additional episodes. Roberto Benabib ("Ally McBeal") is co-executive producer.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com





  [june 2005]  
S
M
T
W
T
F
S
   


· ALLY MCBEAL (FOX)
· FRIENDS (NBC)
· WEEDS (SHOWTIME)





[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[07/31/14 - 02:37 PM]
Join the Paladins from ABC's "The Quest," As They Live Tweet During the Series Premiere, Thursday, July 31
Join the 12 would be heroes as they live tweet during the East Coast Broadcast of tonight's premiere episode airing 8:00-9:00 p.m., ET/PT.

[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.