[07/12/05 - 12:00 AM]
TNT and the Dodge Dealers Join Forces for the Action-Packed New Drama Series Wanted, Premiering July 31

[via press release from TNT]

TNT and the Dodge Dealers Join Forces for the Action-Packed New Drama Series WANTED, Premiering July 31

Exclusive Integrated Marketing Promotion Showcases the All-New 2006 Dodge Charger and Dakota

Turner Entertainment Ad Sales and Marketing, recognized for developing television�s most innovative promotions, has created an extensive sponsorship campaign for the Dodge Dealers, spotlighting one of America�s best-known brands and their all-new 2006 Dodge Charger and Dodge Dakota during TNT�s action-packed crime thriller WANTED. Through natural product integration, broadband features and widespread marketing outreach, both Dodge vehicles will receive national exposure throughout the show�s 12-episode season. This highly anticipated series that chronicles the lives of an elite team of crime fighters is scheduled to air on TNT Sundays at 10 p.m. (ET/PT), starting July 31.

Showcased in at least six episodes of WANTED, the all-new 2006 Dodge Charger receives primary exposure and works seamlessly into the storyline that unfolds in this dramatic series. The second integrated Dodge vehicle, the 2006 Dakota, is driven by the lead character, team leader Lt. Conrad Rose, played by Gary Cole.

Dodge awareness is further promoted through WANTED on-air, online, print and outdoor marketing components. On-air presence includes WANTED tune-ins, WANTED and Dodge co-branded advertisements and on-air billboards promoting the series. WANTED Broadband sponsored by Dodge is available through the WANTED micro site at TNT.tv. This online destination serves as a complement to the series and features such broadband components as the WANTED trailer, behind-the-scenes clips and a virtual comic book. Links to Dodge�s company home page are also available through this site. National print campaigns that feature Dodge brand include Entertainment Weekly and USA Today. The partnership will also be brought to life on the WANTED billboard in New York City�s Time Square.

�We developed a unique sponsorship campaign for Dodge that communicates their brand messaging for the all-new Charger and Dakota to TNT viewers and potential consumers throughout multiple platforms,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �TNT delivers countless opportunities for our sales partners to become involved in award-caliber programming that speaks to viewer emotions. WANTED is no exception, and we are very pleased to have Dodge on board sponsoring this action-packed original drama series.�

WANTED is a pumping, stylistic, no-holds-barred look at an elite team of crime fighters from various federal and local law enforcement agencies as they track down the city�s 100 most wanted fugitives. Each law officer brings something unique to this undercover strike force. This specialized team, the one the city calls on when the LAPD, SWAT and other units can�t find the suspect, stars Gary Cole (The West Wing), Ryan Hurst (Taken), Rashida Jones (Little Black Book), Benjamin Benitez (Tru Calling), Chris Kelly (Medical Investigation), Sasha Pieterse (Family Affair), singer/musician Josey Scott, Lee Tergesen (Oz) and Dedee Pfeiffer (For Your Love).

WANTED comes to TNT from Spelling Television, with Aaron Spelling, E. Duke Vincent and series creator Jorge Zamacona (Oz, Homicide: Life on the Street) serving as executive producers. Mel Efros is the producer, with Jonathan Levin and series creator Louis St. Clair as consulting producers and Tony Palermo as associate producer.

As one of America�s best-known brands, Dodge is in the business of creating exceptional driving experiences through bold, powerful, street smart and do more vehicles, including the Dodge Viper SRT10, Dodge Magnum, Dodge Ram, Dodge Caravan, and the all-new Dodge Charger. From performance to commercial vehicles, all Dodge cars, trucks, SUVs and minivans offer affordable performance.

With a U.S. market share of approximately seven percent, Dodge is the fifth-largest nameplate in the United States. In 2004, Dodge sold more than 1.4 million vehicles worldwide. Dodge continues to lead the minivan market segment with a 20 percent U.S. market share and maintains an 18 percent share of the highly competitive truck market.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and limited series, including Into the West, an epic six-week television event from DreamWorks Television and master storyteller and executive producer Steven Spielberg; original recurring series, including the detective drama The Closer, starring Kyra Sedgwick, and the crime thriller Wanted, with Gary Cole; powerful one-hour dramas, such as Law & Order, Without a Trace, ER, NYPD Blue, Charmed, Judging Amy and Angel, with Alias set to join the line-up in September; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

  [july 2005]  

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