[07/21/05 - 12:00 AM]
Nbc, Mazda and Time InC. Publishing to Create All-New Promotional Partnership

[via press release from NBC]



Campaign will blend carmaker's vehicles with network's new fall lineup

BURBANK, Calif. -- July 21, 2005 �- To bring together Mazda's all-new 2006 MAZDA5 multi-activity vehicle and NBC's fall lineup of new and returning programming, the two companies today announced they will partner in a co-branded campaign, brought together by TIME, Inc. publishing. Starting in July, the campaign will use a host of multi-media tactics, including on-air promotion, in-movie-theater advertising, magazines, CD-ROMs and interactive online services to showcase NBC and Mazda products through co-branded multi-media tactics � ultimately giving consumers a joint preview of Mazda's new cars and NBC's new fall season.

The promotion, titled 'NBC First Look, presented by Mazda,' weaves each company's products into one seamless message. Beginning on July 21, the campaign will infuse Mazda branding into a glimpse at new shows, transition into a first look at returning shows and culminate in a sneak-peek of series premieres. In addition, an online sweepstakes will give three lucky consumers the chance to win either a MAZDA5 or an all-new 2006 Mazda MX-5 Miata.

"We are always looking for new ways to market our shows, especially those that reach our audience through a wide range of media," said Barbara Blangiardi, vice president of marketing and special projects for The NBC Agency. "We believe this campaign with Mazda and Time Inc. is not only an innovation in branded entertainment, it helps us 'surround' our target audiences with tactics on-air, in-theater, online, in-magazine and more...while successfully integrating our marketing messages."

"This is a fantastic opportunity for Mazda to integrate its two newest vehicles into the launch campaign of NBC's exciting fall lineup," added Don Romano, vice president, marketing, for Mazda North American Operations. "This alliance makes us a true marketing partner � rather than a traditional sponsor or advertiser � with NBC, and we look forward to future opportunities built from this relationship."


The "on NBC" component of the campaign will organically weave a first look at the new Mazda vehicles directly into the initial glimpse at NBC's new fall programming, resulting in a promotion intended to prompt viewers to watch and interact.


Online at NBC.com, a custom-built "microsite" at www.NBCFIRSTLOOK.COM, will be refreshed as the campaign evolves, motivating new users to check out the exclusive content and registered members to return repeatedly. Visitors will not only get a look inside NBC programming, but can learn about the Mazda product lineup and featured vehicles.

In July, the site will feature previews, behind-the-scenes video from the sets, sweepstakes and the making of the Mazda on-air promotional spots. In August, the site will refresh with previews of the new season, on-set interviews with stars and actor bios and on-set photography.

The final part of the rollout will come in September and October with a special preview of a season-two premiere as well as "Cold Opens" or "First Acts" from the second week of returning shows.


Through The NBC Agency's partnership with Regal CineMedia, the "First Look" campaign will hit the big screen just before the fall series premieres on NBC. With an extended "fall showcase" that will combine original shoot footage with scenes from primetime programs, this portion of the relationship will integrate Mazda vehicles and NBC programs in an overall "storyline."


In September, both People and Entertainment Weekly's annual fall issues will include a CD-ROM featuring both NBC and Mazda content. Mailed exclusively to more than 2-million subscribers, the CD-ROM will offer a special inside look at the NBC Fall Season, the MAZDA5 and other Mazda vehicles. The special preview disk also will include the entire pilot episode of NBC's most highly anticipated comedy "My Name is Earl". The CD-ROM will also directly connect users to the "First Look" microsite for additional content.

  [july 2005]  


[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 01:12 PM]
A&E Kicks Off Halloween with the Scariest Psychological Social Experiment on Live TV - "Fear: Buried Alive"
The two-hour event premieres Monday, October 26 at 8:00/7:00c.

[10/05/15 - 12:00 PM]
"Breakthrough Prize" Foundation Teams with National Geographic Channel, FOX and Acclaimed Producer Don Mischer to Celebrate Today's Leading Scientists and Mathematicians with Broadcast of the 2016 "Breakthrough Prize" Ceremony
Emmy-nominated "Cosmos" executive producer and "Family Guy" creator Seth MacFarlane is set to host the annual ceremony, to be held in Silicon Valley.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 10:57 AM]
"How to Dance in Ohio," An Intimate Portrait of Three Young Women on the Autism Spectrum, Chronicling the Challenges and Triumphs They Experience Preparing for a Spring Formal, Debuts Oct. 26, Exclusively on HBO
The film was an official selection at the 2015 Sundance Film Festival and winner of the Audience Award at 2015 Full Frame Film Festival.

[10/05/15 - 10:32 AM]
Video: "Vinyl" - Trailer (HBO)
From Martin Scorsese, Mick Jagger and Terence Winter, this new 10-episode drama series is set in 1970s New York.

[10/05/15 - 10:26 AM]
It's the Biggest 15 Minutes of Country Music's Biggest Night(TM)
Kick off Country Music's Biggest Night(TM) with a not-to-be-missed, world premiere musical collaboration and opening monologue during "The 49th Annual CMA Awards," airing live Wednesday, November 4.

[10/05/15 - 10:02 AM]
Video: "Supergirl" Soars Along to Rachel Platten's "Fight Song"
"When I first watched 'Supergirl,' I fell in love with Kara," said Platten. "She perfectly embodies the message of 'Fight Song.'"

[10/05/15 - 10:00 AM]
Oprah Winfrey and Deepak Chopra Launch Ninth "Oprah & Deepak 21-Day Meditation Experience" Titled "Become What You Believe"
This new Meditation Experience was inspired by OWN's upcoming landmark seven-part documentary series "Belief," which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them.

[10/05/15 - 10:00 AM]
E!'s "The Soup" Goes Live from Talladega Superspeedway for a Special, Hour-Long Episode on Friday, October 23 at 10:00 PM ET/PT
Joel McHale will be delivering the latest and greatest pop culture clips from one of the most storied arenas in the sports world.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 09:36 AM]
FXM to Present "Fargo" Marathon on October 11, One Day Before Second Installment Premiere
The marathon will feature a commercial-free exhibition of the first episode, "The Crocodile's Dilemma."