[07/21/05 - 12:00 AM]
The NFL on CBS Teams Up with Grammy Award-Winning Dave Matthews Band to "Stand Up" in New Promotional Campaign for 2005 NFL Season on Cbs

[via press release from CBS]


CBS Sports teams up and "stands up" with the multi-Grammy Award-winning Dave Matthews Band for THE NFL ON CBS's new promotional campaign for its 2005 NFL coverage on the CBS Television Network.

Featuring the band's title track off their most recent platinum-selling album, "Stand Up," THE NFL ON CBS's new promotional campaign will include CBS Sports personalities, along with members of the band, and NFL players illustrating the look, feel and energy of THE NFL ON CBS.

"It's a perfect fit," said Tony Petitti, Executive Producer, CBS Sports. "The Dave Matthews Band has a multi-cultural appeal that registers with a true cross-section of fans as does the NFL. There aren't many people that sell out Giants Stadium -- the Giants, the Jets -- and the Dave Matthews Band is among that exclusive club."

"We're fans of brilliance and so we love sports," says band leader Dave Matthews. "We've always loved sports. It's something in the band that's kind of interesting. Kind of brings us all together. Whether it's boxing, basketball or football, it brings us together. And even if we're rooting for opposite teams, it's something to watch greatness and to see physical genius. When we were in the studio recording Stand Up, we were all sort of joking like this would be an ultimate, get up, sort of a rabble rouser at a sports event. It's what we were thinking about."

THE NFL ON CBS's new promotional campaign kicks off in August as the Network's NFL broadcast season schedule begins with its first exhibition game on Friday, August 19 (8:00) with the Minnesota Vikings taking on the New York Jets.

  [july 2005]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.