[07/26/05 - 12:00 AM]
Four Original Series Each Earn Double-Digit Gains Across the Target-Demo Board Within Cartoon Network's Fridays

[via press release from Cartoon Network]

Four Original Series Each Earn Double-Digit Gains Across the Target-Demo Board within Cartoon Network�s FRIDAYS

Saturday Night�s TOONAMI also Posts Double-Digit Gains Thanks to Key Original Series

The Life & Times of Juniper Lee Hits Stride on Sunday Nights with Significant Ratings, Delivery Increases

Four of Cartoon Network�s best original series each earned double-digit delivery and ratings gains among their target kid demos last week, leading the network�s top franchise FRIDAYS (Friday, 7 p.m.-12 a.m.) to considerable increases across the board, according to Nielsen Media Research. Foster�s Home for Imaginary Friends, Codename: Kids Next Door, Camp Lazlo (the network�s newest original series) and The Grim Adventures of Billy & Mandy anchored the primetime franchise with rock-solid performances among all key kid demos.

Highlights of FRIDAY�s showing as well as the individual performances of its top vs. the same time periods last year include the following:

FRIDAYS (Friday, 7 p.m. � 12 a.m.)

- Kids 6-11 delivery (840,000) increased by 22% and ratings (3.5) by 21%.

- Kids 2-11 delivery (1,159,000) and ratings (2.9) both jumped by 12%.

Foster�s Home for Imaginary Friends (7 p.m., new episode)

- Ranked #1 in its time period on basic cable among boys 6-11.

- Kids 6-11 delivery (861,000) grew by 30% and ratings (3.6) by 29%.

- Kids 2-11 delivery (1,167,000) improved by 14% and ratings (2.9) by 12%

Codename: Kids Next Door (7:30 p.m., new episode)

- Ranked #1 in its time period on basic cable among boys 6-11 and boys 2-11.

- Kids 6-11 delivery (889,000) surged by 34% and ratings (3.7) by 32%.

- Kids 2-11 delivery (1,201,000) advanced by 24% and ratings (3.0) by 20%.

Camp Lazlo (8 p.m., new episode)

- Kids 6-11 delivery (830,000) catapulted by 65% and ratings (3.4) by 62%.

- Kids 2-11 delivery (1,120,000) raced ahead by 43% and ratings (2.8) by 40%.

The Grim Adventures of Billy & Mandy (8:30 p.m.)

- Kids 6-11 delivery (762,000) mushroomed by 55% and ratings (3.1) by 48%.

- Kids 2-11 delivery (1,053,000) grew by 36% and ratings (2.7) by 35%.

Additionally, Saturday night�s primetime action-anim� programming block TOONAMI charted double-digit growth fueled by new episodes of its original series Teen Titans and Justice League Unlimited. Performance highlights vs. the same time period last year include the following:

TOONAMI (Saturday, 7-11 p.m.)

- Tweens 9-14 delivery (523,000) and ratings (2.1) both bounded ahead by 24%.

- Kids 6-11 delivery (477,000) and ratings (2.0) both rose by 18%.

Teen Titans (8:30 p.m., new episode)

- Ranked #1 in its time period on all television with tween boys 9-14

- Tweens 9-14 delivery (737,000) blasted ahead by 77% and ratings (3.0) by 76%.

- Kids 6-11 delivery (569,000) increased by 37% and ratings (2.3) by 35%.

Justice League Unlimited (9 p.m., new episode)

- Ranked #1 in its time period on all television with tween boys 9-14

- Tweens 9-14 delivery (550,000) improved by 66% and ratings (2.2) by 57%.

- Kids 6-11 delivery (493,000) expanded by 60% and ratings (2.0) by 54%.

Finally, another Cartoon Network original series introduced this spring is finding particular success on Sunday nights: The Life & Times of Juniper Lee. A new episode last Sunday earned significant double-digit growth vs. the same time period last year:

The Life & Times of Juniper Lee (7:30 p.m., new episode)

- Kids 6-11 delivery (655,000) and ratings (2.7) both grew by 69%.

- Kids 2-11 delivery (919,000) increased by 27% and ratings (2.3) by 28%.

Cartoon Network (CartoonNetwork.com), currently seen in 88.3 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 7/18/05-7/24/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [july 2005]  

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