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FOX CONNECTS TO THE NEXT GENERATION OF TELEVISION WITH PODCAST TECHNOLOGY
FOX Introduces "FOXCASTS" on July 28
To enrich the television experience for fans and offer on-demand audio programming, Fox Broadcasting Company is now providing podcasts of episode recaps for all its series. These "FOXCASTS" enable viewers to download audio recaps of their favorite shows to their MP3 player or listen to them on their computer anywhere, anytime.
Beginning today, a centralized web page containing every FOXCAST will be accessible from FOX.com as well as each show's individual website. Additionally, FOX will offer RSS feed subscription options, which means that users can have the podcasts automatically downloaded to the player of their choice each time a new one becomes available. "It's important to take advantage of every avenue available and talk directly to our audience," said Carolyn Gray, Vice President of New Media at FOX. "Podcasts are an emerging and important platform, and we want to be at the forefront of their application to our young and first adopter viewers."
FOX will also take the innovative technology one step further and offer DVD-style content on select shows. This will give fans access to exclusive cast interviews, special event coverage and custom audio programs. The debut of this content will coincide with the premiere of PRISON BREAK Monday, Aug. 29 (8:00-10:00 PM ET/PT). Additionally, recaps of entire seasons of select shows such as 24 and ARRESTED DEVELOPMENT, premiering Monday, Sept. 19 (8:00-8:30 PM ET/PT), will be built into podcast packages that can be downloaded prior to season premieres.
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