or


[08/08/05 - 12:00 AM]
ABC Television Network and Proteus Announce Mobile Content Deal

[via press release from ABC]

ABC TELEVISION NETWORK AND PROTEUS ANNOUNCE MOBILE CONTENT DEAL

The ABC Television Network has entered into an agreement with Proteus, a leading provider of mobile content, that will allow viewers to personalize their mobile phones with premium content from all of ABC's Daytime Soaps - "One Life to Live," "All My Children" and "General Hospital," plus the Touchstone Television primetime hit, "Alias," and late night show, "Jimmy Kimmel Live."

"We are very excited to offer our viewers the ability to customize their mobile phones with assets from their favorite ABC shows," said Bruce Gersh, senior vice president of Business Development for ABC. "The new suite of ABC mobile products we are developing with Proteus will provide innovative ways to deliver show-related mobile content."

The content offering initially includes ringtones, graphics and premium text messaging applications featuring ABC's lineup of Daytime soaps, "Alias" and "Jimmy Kimmel Live." ABC viewers will be able to browse, preview and order content that goes directly to their mobile phone via a web based storefront promoted directly on ABC.com. Moving forward, ABC and Proteus will work together to provide advanced downloadable content, including trivia games, chat applications and video clips.

The mobile content is currently available online at abc.com/mobile for the widest possible selection of devices across the leading U.S. mobile carriers, and will also be available for ordering via ABC's text messaging short code, 22288 (ABCTV), creating the potential for on-air, print and other promotional methods.

"Through our partnership, ABC is able to quickly deliver a broad range of content directly to fans of ABC shows, creating a new revenue opportunity and furthering audience loyalty," said Ken Krushel, chief executive officer of Proteus. "More and more consumers are downloading content using their mobile phones, and we are thrilled that ABC has partnered with Proteus on this ambitious and innovative mobile content initiative."

About ABC Entertainment
The ABC Television Network serves 225 affiliated television stations nationwide with world-class programming that includes many of the most widely viewed news, entertainment and sports series and specials. Primetime entertainment favorites on ABC cross various programming genres, with hit series ranging from "Desperate Housewives" and "Lost" to "Extreme Makeover: Home Edition" and "Monday Night Football" -- in addition to top quality movies and entertainment specials. ABC is also a longtime driving force in other dayparts where programs range from the early morning "Good Morning America" to Daytime's "The View" and "General Hospital." The ABC Television Network is owned by The Walt Disney Company.

About Proteus
Proteus is a leading developer and publisher of mobile entertainment applications, including games, ringtones, wallpapers, messaging and video. Proteus publishes original titles and licensed products based on major entertainment and consumer brands, including FOX Sports, ABC Television, Granada Media, HBO, Discovery Channel and Paramount Domestic Television. Proteus offers direct connectivity to all major mobile operators in the U.S. and Latin America, reaching more than 200 million mobile subscribers across platforms including SMS, MMS, Java and BREW. Founded in 1996, the company is based in Washington DC and has offices in Los Angeles, New York and San Francisco. Visit http://proteus.com for more information.





  [august 2005]  
S
M
T
W
T
F
S
 


· ALIAS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· LOST (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.