or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[11/28/25 - 02:01 AM]
Video: "Are You Sure?!" Season 2 - Teaser Trailer - Disney+
Jimin and Jung Kook are back for another unforgettable trip.

[11/27/25 - 04:01 PM]
Paramount and UFC Announce Debut Event on Paramount+: UFC 324: Saturday, January 24 - T-Mobile Arena in Las Vegas
On Saturday, January 24, fans can watch UFC 324, the first of 13 marquee numbered events scheduled in 2026-all included with a Paramount+ subscription, at no additional cost, live from T-Mobile Arena in Las Vegas.

[11/27/25 - 08:01 AM]
Video: "Pro Bono" - Official Trailer - Netflix
When a respected judge's world falls apart overnight, he joins a top law firm's pro bono team - where hope and purpose wait in humble, unexpected places.

[11/27/25 - 07:01 AM]
Video: "A Time For Bravery" - Official Trailer - Netflix
A psychoanalyst on community service aids an agent shattered by infidelity; together, they will confront danger and discover second chances.

[11/27/25 - 04:01 AM]
Paramount+ Introduces the "Canada Shore" Cast as Series Debut Set for January 22, 2026
Produced by Insight Productions and filmed last summer on the shores of Kelowna, British Columbia, the series brings together ten bold and unapologetic Canadian singles for a whirlwind season of romance, friendships, and full-throttle fun.

[11/26/25 - 08:01 PM]
Video: "Raat Akeli Hai - The Bansal Murders" - Official Teaser - Netflix
When members of the Bansal family are found murdered, Inspector Jatil Yadav uncovers a trail of greed, betrayal and secrets tied to a deadly conspiracy.

[11/26/25 - 05:01 PM]
Get Ready to Swoon with Ahn Bo-hyun and Lee Joo-been's "Spring Fever" on Prime Video
The series will premiere on January 5, with two new episodes released weekly in over 240 countries and territories, exclusively on Prime Video.

[11/26/25 - 03:01 PM]
Animated Series "Love Through a Prism" Casts New Light on Romance Between Aristocrat and Exchange Student in London
In 1914 London, a young Japanese woman enrolls in a renowned art school, only to be surprised when rivalry with a talented classmate turns to romance.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/26/25 - 11:07 AM]
Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET
The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.

[11/26/25 - 10:38 AM]
An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS
The telecast will replace the previously announced repeats of "Fire Country."

[11/25/25 - 09:31 PM]
Video: A Confession Starts It All - Netflix Unveils Trailer for New Tamil Psychological Thriller "Stephen"
A psychiatrist digs into Stephen, a self-confessed killer's mind and begins doubting his guilt.