or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[03/10/26 - 09:01 AM]
Bon Appetit! "Eva Longoria: Searching for France" Premieres Sunday, April 12 at 9pm ET/PT
The series will air two episodes weekly on Sundays at 9pm at 10pm ET/PT on CNN.

[03/10/26 - 09:01 AM]
The "52nd American Music Awards" to Air Live from MGM Grand Garden Arena on Monday, May 25, on CBS and Paramount+
Nominations, which are based on key fan interactions as reflected on the Billboard charts, including streaming, album and song sales, radio airplay, and tour grosses, will be announced on Tuesday, April 14.

[03/10/26 - 08:31 AM]
Video: "Untold: Chess Mates" - Official Trailer - Netflix
How did a match between chess grandmasters devolve into a bizarre scandal about anal beads? This documentary digs into the stranger-than-fiction story.

[03/10/26 - 08:15 AM]
Video: Acorn TV Unveils First Look at New Original Series "You're Killing Me," Starring and Executive Produced by Brooke Shields
Amalia Williamson and Tom Cavanagh also star in the six-episode murder mystery series, premiering this spring.

[03/10/26 - 08:01 AM]
Video: MGM+ Debuts Official Trailer for Season Four of the Hit Sci-Fi Horror Series "From"
In season four, the closer the residents of town get to the answers they seek, the more terrifying their search becomes.

[03/10/26 - 08:00 AM]
"America's Culinary Cup" Announces the Acclaimed Guest Judges Bringing the Heat and Key Expertise to CBS' New High-Stakes Cooking Competition
14 renowned guest judges are bringing the heat and key expertise to CBS' new high-stakes cooking competition this season, beginning with the March 11 episode.

[03/10/26 - 07:12 AM]
CNN And Variety Announce Special Programming Live from the Oscars Red Carpet with "CNN & Variety Red Carpet Live"
Beginning at 4pm ET, join Elizabeth Wagmeister and Ramin Setoodeh live from the Oscars red carpet as they bring audiences up close and personal with the world's most-famous stars on Hollywood's biggest night.

[03/10/26 - 07:01 AM]
Video: "Remarkably Bright Creatures" - Official Teaser - Netflix
"Remarkably Bright Creatures," starring Sally Field, Lewis Pullman, and Alfred Molina as the voice of Marcellus, based on the bestselling phenomenon by Shelby Van Pelt coming to Netflix May 8.

[03/10/26 - 07:00 AM]
Video: Way too Much, Still Never Enough - Emmy Award Winner Riz Ahmed stars as Shah Latif in "Bait" Trailer
All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[03/10/26 - 06:31 AM]
Roku and X Games Expand U.S. Streaming Rights Partnership with Multi-Year Deal for MoonPay X Games League
Beginning in 2026 with the inaugural Summer season, followed by the first Winter season in 2027, the league will stream free to fans nationwide on Roku Sports Channel.

[03/10/26 - 06:02 AM]
Video: "Roommates" - Official Trailer - Netflix
When a hopeful, naive college freshman, Devon, asks the cool and confident Celeste to be her roommate, a blossoming friendship spirals into a war of passive aggression.

[03/10/26 - 06:01 AM]
Video: "The Prosecutor" - Official Trailer - Netflix
This raw documentary series follows Mexico City's first Director of the Office of Femicide - a new division dedicated to ending violence against women.

[03/10/26 - 05:31 AM]
98th Oscars Unveils Star-Studded Performance Lineup for Hollywood's Biggest Night
"This year, our music performances are inspired by two of the most powerful cultural phenomena in film: 'Sinners,' the most nominated film in Oscars history, and 'KPop Demon Hunters,' a global pop culture sensation," noted Raj Kapoor and Katy Mullan.

[03/10/26 - 03:02 AM]
Video: "Gangs of Galicia" Season 2 - Official Trailer - Netflix
A shot at clearing her name brings Ana back to Galicia, but an emerging cartel threatens to ruin it all - if reuniting with Daniel doesn't do it first.

[03/10/26 - 03:01 AM]
Video: "High Tides" Season 3 - Official Trailer - Netflix
After two successful seasons in which drama, romance and family conflicts kept the Belgian coastal town in its grip, the cards are reshuffled in the finale.