or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[12/04/25 - 01:31 PM]
Heroes Rise Together! Disney+ Original Series "Percy Jackson and the Olympians" Official Branded Merchandise Now Available
Inspired by the series' rich storytelling, the dedicated e-commerce store will feature a wide variety of Camp Half-Blood-themed merchandise tailored for enthusiasts of the acclaimed series.

[12/04/25 - 12:56 PM]
Video: HBO Releases Official Trailer for the Original Drama Series "A Knight of the Seven Kingdoms," Debuting January 18
From the world of Westeros comes an endearing tale centered on the adventures of an unexpected duo.

[12/04/25 - 12:07 PM]
Video: "Mo' Waffles" - Official Trailer - Tubi Original
When a hip hop legend vanishes before his waffle joint's opening, his oddball crew must crack the case, wondering if one of them could be the culprit.

[12/04/25 - 12:00 PM]
Video: A New Generation of Camp Rockers Vie to Become the Opening Act for Connect 3 in First "Camp Rock 3" Teaser
The teaser includes a first look at the Jonas Brothers' return as Connect 3 and the new generation of campers joining the iconic franchise.

[12/04/25 - 11:02 AM]
"The Masked Singer" Returns with an All-New Season of Epic Themes and Massive Unmaskings on FOX!
Season 14 takes its beloved themed episodes to new heights, celebrating some of the most recognizable and nostalgic moments in pop culture history.

[12/04/25 - 11:01 AM]
Video: AMC Networks Debuts Official Trailer for Sports Docuseries "Rise of the 49ers," Narrated by Executive Producer Tom Brady
The limited series event, exploring the dramatic and iconic run of the San Francisco 49ers during the '80s and early '90s, premieres with the first two episodes on Sunday, February 1 at 9pm ET/PT, followed by the remaining two episodes on Monday, February 2 at 9pm ET/PT on AMC and AMC+.

[12/04/25 - 10:39 AM]
Meryl Streep, Jon Batiste, Kathryn Hahn, Regina Hall, Parker Posey, Zachary Quinto, Kelly Ripa and Adam Scott to Present Honors in the 19th Annual "CNN Heroes: An All-Star Tribute"
This year, the third annual CNN Heroes Legacy Award will continue the new tradition of honoring not-so-everyday people dedicated to a lifetime of service by recognizing Robert Redford with a special tribute and appearance by former Vice President Al Gore accepting the award on behalf of the Redford family.

[12/04/25 - 10:31 AM]
"The Hunting Wives" Season 2 Adds Kim Matula and Alex Fitzalan
The duo joins previously announced returning cast members Brittany Snow, Malin Akerman, Jaime Ray Newman, Dermot Mulroney, Evan Jonigkeit, George Ferrier, Karen Rodriguez, Hunter Emery, and Branton Box.

[12/04/25 - 10:28 AM]
"A CNN Special Event: Roy Wood Jr.'s Very Very Very Merry Holiday Special" Airs Sunday, December 14 at 8pm ET on CNN
Filmed in front of a live audience in the nation's capital, Wood Jr. will dive into the joy, and occasional chaos, of the holiday season with his signature blend of sharp wit and warm humor.

[12/04/25 - 10:01 AM]
The World Knew Him as Dirty John: New Documentary Series Exposes the Real John Meehan
From Bunim/Murray Productions, a Banijay Americas company, and Empress Films, director Emma Cooper and executive producers Julie Pizzi, Jesse Daniels, and Melissa G. Moore, comes the definitive documentary series of the man behind the myth.

[12/04/25 - 10:01 AM]
Video: Trailer & Key Art Debut - Hularious Original "Kumail Nanjiani: Night Thoughts"
The latest special in the Hularious stand-up slate premieres Friday, December 19 on Hulu, and Hulu on Disney+ for bundle subscribers, in the US, and on Disney+ internationally.

[12/04/25 - 09:41 AM]
Hallmark Media Announces That Matthew Lawrence and TLC's Chilli Will Host an All-New, Original Series "Second Chance Love"
The all-new, unscripted series gives five couples, ranging from their 30's to 70's and who dated 5 to 40 years ago, a second chance to reconnect with the one who got away against the backdrop of a romantic Italian resort.

[12/04/25 - 09:32 AM]
Food Network Will Kick Off 2026 with a Fresh New Competition Series, "Baking Championship: Next Gen"
Duff Goldman and Kardea Brown are the hosts and judges of the series, due on Monday, January 5 at 8 p.m. ET/PT.

[12/04/25 - 09:31 AM]
First Look - Bert Kreischer Stars in Netflix's "Free Bert"
The new scripted comedy series, starring Bert Kreischer, premieres on Netflix in January 2026.

[12/04/25 - 09:06 AM]
PBS and WETA Announce Four-Part Documentary "Black and Jewish America: An Interwoven History" with Henry Louis Gates Jr. to Premiere February 3, 2026
Black and Jewish Americans began on fundamentally different footing, but by the early 20th century, they were drawn together by entrenched racism and rising antisemitism.