or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[08/21/26 - 10:46 AM]
HBO Max Orders New Comedy Series "The People v. Gorilla Grodd"
The series stars Skyler Gisondo as Jimmy Olsen, Jimmy Tatro as Gorilla Grodd, and "Superman" actors Beck Bennett as Steve Lombard, Mikaela Hoover as Cat Grant, and Wendell Pierce as Perry White.

[08/21/26 - 08:01 AM]
Video: HBO Max Releases Official Season 3 Teaser and First Look Images for the Max Original Drama Series "The Pitt"
The critically acclaimed series, which earned 26 Emmy Award nominations for season 2, will return for its third season in January 2027.

[08/21/26 - 08:01 AM]
BritBox Reveals First Look of Edward Bluemel as Hercule Poirot in "Hercule," Now in Production
The series, which has commenced filming in Liverpool, is an intimate study of Hercule Poirot, the man and an epic portrait of Britain between the wars.

[08/21/26 - 06:33 AM]
Video: "Masterpiece" Fall 2026 Preview
New seasons of "The Marlow Murder Club," "Maigret," and "The Gold," plus the premiere of "Marble Hall Murders" are all coming this fall.

[08/20/26 - 10:31 PM]
A Mother's Fight Against All Odds: Netflix's Gripping Thriller "Gandhari" Premieres September 3, 2026
The emotionally charged action-thriller led by Taapsee Pannu explores the extraordinary lengths one woman will go to when everything she loves is at stake.

[08/20/26 - 07:15 PM]
ESPN Schedule Update: Little League Baseball World Series Coverage Revised for Friday, Aug. 21
The changes are a result of weather-related postponements.

[08/20/26 - 05:01 PM]
Netflix Levels Up Anime-Inspired Slate
"Bass X Machina," "Blue Eye Samurai," "Cyberpunk: Edgerunners," "Fool Night," "Lego One Piece," "Sakamoto Days," and "The One Piece" are among the featured titles.

[08/20/26 - 02:11 PM]
"Lanterns" Debuts Among HBO Max's Biggest Series Premieres with 9.3M Global Viewers
The light shines bright.

[08/20/26 - 02:01 PM]
Prime Video to Exclusively Stream Live-Action Drama Adaptation of "Please Save My Earth" in Autumn 2027
The series is a live-action adaptation of Saki Hiwatari's acclaimed reincarnation-themed sci-fi romance manga, which has sold over 16 million copies since its 1986 debut.

[08/20/26 - 12:31 PM]
Netflix and AMC Global Media Announce New Gritty Drama Series, "Bannerman"
The series will premiere on AMC in the US and Canada and will also be available on Netflix in the US and Canada 90 days after the premiere of the season finale on AMC.

[08/20/26 - 11:24 AM]
"Agatha Christie's Tommy & Tuppence": Modernized Crime-Solving Duo Leads BritBox's Fall 2026 Slate
BritBox heads into fall with the highly anticipated return of some of its most acclaimed crime and mystery favorites.

[08/20/26 - 11:00 AM]
CBS to Mark 25 Years Since the 9/11 Terrorist Attacks with Extensive Live Coverage and Two Primetime Specials
At 8:00 PM, Tony Dokoupil will anchor a CBS News special from Ground Zero, "9/11: We Remember," featuring three stories of survival, loss and hope.

[08/20/26 - 10:01 AM]
Headed Back to Muskoka: Prime Video Renews "Sterling Point" for a Second Season
The eight-episode series debuted on August 5 and quickly became a top series on Prime Video.

[08/20/26 - 09:45 AM]
Academy Award Nominee and Emmy Winner Steven Yeun to Lead Netflix Series "Pagans"
Yeun will play Gus: A single father struggling to raise two kids alone following his wife's death.

[08/20/26 - 09:37 AM]
AMC Global Media's September Highlights Include "The Walking Dead: Dead City," "Blue Murder Motel," "Age Inappropriate," "Hell Mode," the Return of "Season of Screams" and More!
Other offerings include Sundance Now's "Murderer Behind the Mask"; Acorn TV's "The Sommerdahl Murders"; and We TV's "Love After Lockup: The Road to Rehab."