or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 11:47 AM]
Lifetime Greenlights Latest "Ripped from the Headlines" Thriller "Girl in the Cellar" Starring Kyla Pratt and Kelcey Mawema Premiering August 23
Inspired by real stories, the film follows a single mother who resorts to extreme measures to control her teenage daughter.

[07/08/25 - 11:45 AM]
CBS Studios Returns to Comic-Con International with Fan Favorite "Star Trek" Universe, "Ghosts" and New Series "NCIS: Tony & Ziva"
Attendees will not want to miss panel presentations from beloved series and franchises.

[07/08/25 - 11:16 AM]
Video: Trailer and Key Art Debut - "Zarna Garg: Practical People Win"
Zarna Garg is bringing the heat (and the guilt trips) in her laugh-out-loud Hulu debut, taking aim at husbands, kids, in-laws, and anyone who dares question an Indian mom's wisdom.

[07/08/25 - 11:10 AM]
Video: Peacock Releases First Look Images, Teaser, and Announces Premiere Date for "Devil in Disguise: John Wayne Gacy"
From 1972-1978, thirty-three young men were kidnapped, murdered, and buried in a crawl space beneath their killer's house. And no one was the wiser.

[07/08/25 - 10:31 AM]
Netflix Serves Up a Fresh Slate of Food Series with Exciting New Titles and Fan-Favorite Returns
Fan-favorite "Is It Cake?" is back with a triple helping of themed seasons - "Is It Cake? Halloween," "Is It Cake? Holiday" Season 2, and an "Is It Cake? Valentines" special.

[07/08/25 - 10:30 AM]
"New Girl" Summer on Hulu: Creator Liz Meriwether Picks Essential Summer Episodes
All seven seasons of "New Girl" are available to stream on Hulu.

[07/08/25 - 09:33 AM]
Disney Entertainment Television Announces 2025 San Diego Comic-Con Programming with a Lineup for Every Fan in the Family
Beginning Thursday, July 24, Hulu's King of the Hill backyard cookout, ABC's A Very Abbott Block Party, FX's "Alien: Earth" - "The Wreckage," and The Percy Jackson Experience outdoor activations will be open to the public directly outside the San Diego Convention Center.

[07/08/25 - 09:11 AM]
Nickelodeon Airs Animated Series, "Unicorn Academy" and "Vida the Vet," from Spin Master Entertainment, Beginning July
This marked the series' respective linear debuts in the U.S. - "Unicorn Academy" on Nickelodeon and "Vida the Vet" on the Nick Jr. channel.

[07/08/25 - 09:01 AM]
Video: Prime Video Releases Official Trailer and Key Art for "Shiny Happy People: A Teenage Holy War"
The three-part docuseries, from executive producers Blye Faust and Cori Shepherd, premieres July 23 on Prime Video.

[07/08/25 - 09:00 AM]
"Big Brother": A Summer of Mystery Cast Revealed
This season's cast includes a professional bull rider, event curator, marketing manager, AI consultant, aura painter, attorney and a dungeon master, among others.

[07/08/25 - 08:07 AM]
Apple TV+ Announces Seventh Season for Celebrated Spy Drama "Slow Horses"
Season five is slated for September 24; while season six was announced last year.

[07/08/25 - 08:01 AM]
Video: "Untamed" - Official Trailer - Netflix
In the vast expanse of Yosemite National Park, a woman's death draws a federal agent into lawless terrain - where nature obeys no rules but its own.

[07/08/25 - 07:32 AM]
FOX Nation Enters Live Sports Arena with All-New PBR Partnership
In the lead up to the live weekly team events, the platform will roll out season two of the hit series "Last Cowboy Standing" beginning on Friday, July 11.

[07/08/25 - 07:01 AM]
"Grantchester" Begins Production on Its 11th and Final Season
"We're so grateful to all the loyal viewers and can't wait to bring you the final chapter of this story," said PBS.