[08/16/05 - 12:00 AM]
Adult Swim Reclaims #1 Ranking in Total Day Delivery of Adults 18-34 Among Ad-Supported Cable

[via press release from Cartoon Network]

Adult Swim Reclaims #1 Ranking in Total Day Delivery of Adults 18-34 Among Ad-Supported Cable

Also Charts 20 Consecutive Weeks at the #1 Spot in Delivery of Adults 18-24 and Men 18-34, 18-24

Building on the strength of its off-net acquisitions and original series programming, Adult Swim once again claimed the #1 ranking among ad-supported cable for total programming day delivery of adults 18-34, according to Nielsen Media Research. The late-night service also ranked #1 in total day delivery of adults 18-24, men 18-24 and men 18-34 for the 20th consecutive week. Adult Swim also charted 15 different telecasts among the top 50 of the week for delivery of adults 18-34, more than any of the other ad-supported basic cable networks.

Highlights of Adult Swim�s weekly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 382,000, with an average 0.6 rating.

- Adults 18-24 delivery totaled 219,000, with an average 0.8 rating.

- Men 18-34 delivery totaled 240,000, with an average 0.7 rating.

- Men 18-24 delivery totaled 148,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 524,000, with an average 0.4 rating.

Both original and acquired series airing on Adult Swim were represented among the top 50 programs of the week for adults 18-34. Acquired series Family Guy and Futurama, along with the original series Aqua Teen Hunger Force, accounted for 8 out of the top 20 telecasts on ad-supported cable.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/8/05-8/14/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [august 2005]  


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