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[08/16/05 - 12:00 AM]
Cartoon Network Teams with Kellogg's Nascartoon Racing and Hot Wheels(R) Rev-Ups(Tm) for High Speed On-Pack Back-To-School Promotion

[via press release from Cartoon Network]

Cartoon Network Teams with Kellogg�s NASCARtoon Racing and Hot Wheels� REV-UPS� for High Speed On-Pack Back-to-School Promotion

Cartoon Network-Branded Cars to Race Aug. 26-27 at Bristol Motor Speedway to Encourage Kids to Collect Exclusive Hot Wheels� NASCARtoon Racing REV-UPS� Racecars from Mattel

Cartoon Network is joining forces with Kellogg�s NASCARtoon Racing to offer NASCAR�s youngest racing fans the opportunity to collect up to six exclusive Hot Wheels� NASCARtoon Racing REV-UPS� racecars. Hot Wheels� REV-UPS� use Magna Trax� Technology to climb steel surfaces with ease. Fans who send in four proof-of-purchases from 11 different participating Kellogg�s cereals will receive one of the select Hot Wheels REV-UPS� racecars, which feature such popular Cartoon Network programs as Scooby-Doo (car #25), Codename: Kids Next Door (car #53), Foster�s Home for Imaginary Friends (car #63), Johnny Bravo (car #5), The Powerpuff Girls (car #56) and Dexter�s Laboratory (car #86). The campaign will officially launch Aug. 26-27 at the Busch and Nextel NASCAR races at Bristol Motor Speedway in Tennessee where three full-size Cartoon Network-branded cars will compete for the checkered flag. This exclusive self-liquidating offer is presented now through Sept. 30, 2006, or while supplies last.

�NASCAR enjoys perhaps the largest and most diverse fan base of any sport today, from young children to grandparents,� said Phyllis Ehrlich, senior vice president, promotions marketing for Cartoon Network Sales and Marketing. �Kids are always looking for ways they can imagine their own NASCAR adventures, so this on-pack promotion with Kellogg provides a timely opportunity for them to collect six different play-size models that reflect the full-size cars they see at the track or on television. And in addition to the cars themselves, pit crews for each NASCARtoon Racing car will be outfitted in custom-themed Kellogg�s NASCARtoon Racing gear showcasing their individual Cartoon Network character.�

Kids can receive one free Hot Wheels� NASCARtoon Racing REV-UPS� and a 13-inch piece of track by mailing four UPC proof-of-purchases and the official order form from specially-marked packages of Kellogg�s cereal. Participating cereal brands for the NASCARtoon promotion include Kellogg�s Frosted Flakes, Kellogg�s Frosted Mini-Wheats, Bite-Size Mini-Wheats and Mini-Wheats Frosted Maple and Brown Sugar, Kellogg�s Raisin Bran and Raisin Bran Crunch, Kellogg�s Crispix and Cinnamon Crunch Crispix, Kellogg�s Corn Flakes, Kellogg�s Smorz and Kellogg�s Scooby-Doo Berry Bones. Kids can collect all six cars and track pieces, then connect the pieces to form their own flexible track. Complete details of the promotion can be found at www.kelloggs.com/nascartoons/coolcars.

The Friday, Aug. 26 NASCAR Busch Race from Bristol Motor Speedway will spotlight retailer Dollar General�s car #34�depicting a NASCARtoon Racing and Dexter�s Laboratory paint scheme�to be driven by Todd Bodine. An ongoing in-store sweepstakes through August 31 will reward the grand prize winner with a Dexter�s Laboratory Chevrolet Monte Carlo at the Dollar General 300 race in October.

On Saturday, Aug. 27, Hendricks Motor Sports cars #5 and #25 will run in the NASCAR Nextel race featuring NASCARtoon Racing paint schemes of Johnny Bravo and Scooby-Doo, respectively. Kyle Busch will drive the #5 Johnny Bravo car, and Brian Vickers will drive the #25 Scooby-Doo car. This race will be presented on TNT at 7 p.m. (ET).

Cartoon Network (CartoonNetwork.com), currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Mattel, Inc., (NYSE: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie�, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels�, Matchbox�, American Girl� and Tyco� R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People�, Rescue Heroes�, Power Wheels� and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.





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