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[08/16/05 - 12:00 AM]
FX Wants Another 30 Days

[via press release from FX]

FX Wants Another 30 Days

FX WANTS ANOTHER 30 DAYS

Network Orders Second Season Of Its Critically Acclaimed Series

LOS ANGELES, August 16, 2005 - Morgan Spurlock will continue to document unique, month-long social experiments, as FX has picked up 30 Days -the documentary series Spurlock created, executive produces and hosts - for a second season. The announcement was made by Eric Schrier, FX's vice president of current series and alternative programming.

30 Days is executive produced by Spurlock under his production banner, Warrior Poets, with Actual Reality Pictures' R.J. Cutler and Reveille's Ben Silverman & H.T. Owens. Actual Reality's Jonathan Chinn is the co-executive producer. "We are all proud of the critical and ratings success that was achieved with the first six installments of 30 Days, said Schrier. "Morgan, R.J., Ben and H.T. have done an amazing job producing a show that is not only entertaining, but also intriguing to our viewers. We look forward to continuing our partnership with them."

30 Days has been the network?s highest-rated unscripted series to date. The six, one-hour installments of 30 Days' first season averaged a 1.2 household rating, 1.4 million total viewers of which 1 million were Adults 18-49. The series premiere delivered a season high 1.7 million total viewers and 1.2 million Adults 18-49. For the season, 71% of the audience was comprised of Adults 18-49.

"We?re proud of the critical and ratings success that the show achieved in its first season," said Schrier. "Morgan, R.J., Ben and H.T. have done an amazing job producing a show that is not only entertaining, but also intriguing to our viewers. We look forward to continuing our partnership with them." "It's been such a great experience working with FX," said Spurlock.

"It's not often that you can find a place that fosters creativity and allows you to produce shows that really matter. Our first season tackled some of the most important hot-button topics in our country, and I look forward to exploring even more compelling issues next season."

30 Days placed an individual in a living environment that is antithetical to their upbringing, beliefs, religion or profession in an effort to examine real societal differences that Americans face everyday. For its first season, topics included a Christian living as Muslim and conservative heterosexual living with a gay man. Spurlock himself was the series' first subject, as he and his fianc?attempted to live on minimum wage for a month in Ohio.

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 87 million homes. The diverse schedule includes a growing roster of distinctive original series and films, an established film library with box-office hit movies from 20th Century Fox and other major studios that run in prime time, an impressive lineup of acquired hit series, and marquee sports such as NASCAR.





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· 30 DAYS (FX)





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