[08/23/05 - 12:00 AM]
Adult Swim Nears Summer's End, Ranking #1 Last Week for Total Day Delivery of Adults 18-34, 18-24 Among Ad-Supported Cable

[via press release from Cartoon Network]

Adult Swim Nears Summer�s End, Ranking #1 Last Week for Total Day Delivery of Adults 18-34, 18-24 among Ad-Supported Cable

Three Telecasts Land in Last Week�s Top 10 Programs of the Week Among Adults 18-34

As the summer television season winds down, Adult Swim again claimed the #1 ranking last week among ad-supported cable for total programming day delivery of adults 18-34, according to Nielsen Media Research. The late-night service also ranked #1 in total day delivery of adults 18-24, men 18-24 and men 18-34 for 21 consecutive weeks. Additionally, three Adult Swim shows charted among the week�s Top 10 telecasts of the week for delivery of adults 18-34: Futurama (#4), Family Guy (#5) and Aqua Teen Hunger Force (#9). Adult Swim also ranked #4 among ad-supported cable networks for delivery of adults 18-49.

Highlights of Adult Swim�s weekly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 448,000, with an average 0.7 rating.

- Adults 18-24 delivery totaled 262,000, with an average 0.9 rating.

- Men 18-34 delivery totaled 269,000, with an average 0.8 rating.

- Men 18-24 delivery totaled 176,000, with an average 1.3 rating.

- Adults 18-49 delivery totaled 576,000, with an average 0.4 rating.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/15/05-8/21/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [august 2005]  


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