[08/30/05 - 12:00 AM]
TV Land Scores Best August in Network History

[via press release from TV Land]

TV Land Scores Best August In Network History

Network Boasts Most-Watched Month Ever in Prime Time Among Adults 25-54

New York, NY, August 30, 2005 �TV Land scored its best August in the network�s nine-year history among its target demo of Adults 25-54 on a total programming day basis, according to findings from Nielsen Media Research (8/1/05-8/28/05). Bolstered by the success of new acquisitions Good Times and Night Court, TV Land finished the month with double digit gains in target demo rating, delivery and total viewers. Additionally, the network scored its most-watched prime time ever among A25-54.

Overall, TV Land posted, in total programming day, a 0.3/313,000 rating and delivery for its core demo (A25-54), a +50% rise in rating and a 34% gain in delivery over the same time period last year. Among total viewers, the network attracted an average of 609,000 total viewers, an increase of 36% over 2004.

TV Land�s prime time line-up which includes Good Times, Night Court, All in the Family, The Munsters and The Andy Griffith Show bolstered the network to its most-watched prime in its history. For August, the network scored a 0.5/482,000, up +67% in rating and +46% in delivery, and delivered an average of over 1.1 million total viewers, up +45% over last year.

The launch of the slapstick comedy Night Court on TV Land scored double-digit ratings and delivery gains for the network, averaging a 0.6/583,000, up +100% in rating and +127% in delivery among its core A25-54 demo over last year. TV Land drew +77% more viewers than last year, averaging 529,000 total viewers.

TV Land and Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Now seen in over 85 million U.S. homes and throughout Canada, TV Land presents popular dramas, sitcoms, westerns, Retromercials and original programming, all packaged in a unique, award-winning on-air environment. The network celebrates all things Classic TV with a specific viewer in mind: the first generation of people to grow up watching television. Known for its celebrated line-up of Classic TV ranging from I Love Lucy to Little House on the Prairie, TV Land has made its mark with clever, critically-acclaimed original programming, developed by TV Land Productions, which was created in 2003. Complementing the network's hit roster of programming includes such hits as the annual TV Land Awards: A Celebration of Classic TV; an original special that reunited the cast of The Brady Bunch in 2004's Still Brady: After All These Years; Chasing Farrah, which follows the real-life happenings of iconic actress and sex symbol, Farrah Fawcett; as well as several other series and specials that enhance the overall Classic TV viewing experience. For more information about TV Land's originals, visit www.tvland.com.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [august 2005]  

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(series in development)
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