[08/30/05 - 12:00 AM]
Two New Cartoon Network Series Strike Double-Digit Delivery Gains with Kids 6-11 Over Summer Season of Original Episodes

[via press release from Cartoon Network]

Two New Cartoon Network Series Strike Double-Digit Delivery Gains with Kids 6-11 Over Summer Season of Original Episodes

The Life & Times of Juniper Lee and Camp Lazlo Prove Strength of Cartoon Network Originals

Cartoon Network launched two new original half-hour series during the 2005 summer season�The Life & Times of Juniper Lee the week of May 30 and Camp Lazlo the week of July 4�both of which scored double-digit delivery gains throughout the summer period with their target kids 6-11 demo, according to Nielsen Media Research. Each show also became a programming anchor within their respective telecast nights, The Life & Times of Juniper Lee premiering new episodes on Sundays at 7:30, and Camp Lazlo presenting new episodes on Fridays at 8 p.m.

Highlights of each new series� average performance throughout the summer vs. the same time period on Cartoon Network last year include the following:

The Life & Times of Juniper Lee (Sundays, 7:30 p.m., new episodes telecast May 30 � Aug. 22)

- Kids 6-11 delivery (590,000) increased by 13% and ratings (2.4) by 9%.

- Boys 6-11 delivery (422,000) expanded by 16% and ratings (3.4) by 13%.

- Kids 2-11 delivery (927,000) improved by 3% and ratings (2.3) remained unchanged.

Camp Lazlo (Fridays, 8 p.m., new episodes telecast July 4 � Aug. 28)

- Kids 6-11 delivery (849,000) leapt by 11% and ratings (3.5) by 9%.

- Girls 6-11 delivery (243,000) grew by 19% and ratings (2.1) by 17%

- Kids 2-11 delivery (1,193,000) rose by 5% and ratings (3.0) by 3%.

Cartoon Network (CartoonNetwork.com), currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 5/30/05-8/22/05, 7/4/05-8/28/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [august 2005]  

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