or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (USA)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[01/25/21 - 02:03 PM]
90 Day Franchise Expands with Brand New Series "90 Day: The Single Life" Premiering on Discovery+ February 21 with Companion Series "Pillow Talk"
Whether they are truly ready or not remains to be seen, but these singles are starting to mingle after their 90 Day relationships crashed and burned.

[01/25/21 - 11:11 AM]
Sunday's Broadcast Ratings: AFC Championship Delivers Big for CBS
The Eye's primetime coverage dominates the evening in both total viewers and adults 18-49.

[01/25/21 - 11:02 AM]
NBC Renews Global Game Show Phenomenon "Weakest Link" for Second Season
Production on the new season, set for 13 episodes, will begin later this year.

[01/25/21 - 11:01 AM]
Video: HBO Max Debuts Official Trailer & Key Art for Max Original Limited Series "It's a Sin," Premiering February 18
Set in 1981, Ritchie (Olly Alexander), Roscoe (Omari Douglas) and Colin (Callum Scott Howells) are young lads, strangers at first, leaving home at 18 and heading off to London with hope and ambition and joy... and walking straight into a virus that most of the world ignores.

[01/25/21 - 11:00 AM]
ABC Announces Spring Series Premiere Dates
"Pooch Perfect," "Home Economics" and "Rebel" are the newcomers on tap.

[01/25/21 - 09:09 AM]
The "2021 Billboard Music Awards" Set to Air Sunday, May 23 at 8 P.M. ET/ 5 P.M. PT Live on NBC
Additional details regarding production of the show will be announced at a later date.

[01/25/21 - 09:07 AM]
Video: Apple TV+ Releases Official Trailer for All-New Original Series, "The Snoopy Show," Premiering Globally on February 5, 2021
"The Snoopy Show" is an animated series for kids of all ages that stars the internationally beloved beagle and his feathered best friend Woodstock as they tackle all-new adventures.

[01/25/21 - 09:05 AM]
Video: YouTube Originals Debuts First-Look Trailer of "Life in a Day 2020"
Ten years after the original "Life in a Day," YouTube and the filmmakers asked people all over the world to record their lives to tell the story of a single day on Earth.

[01/25/21 - 09:01 AM]
Gerard McMurray Returns to Netflix with "The Formula" with Robert De Niro and John Boyega Attached to Star
In the film, a Formula One racing prodigy is forced to become a getaway driver to save the only family he has left.

[01/25/21 - 09:01 AM]
The Jim Henson Company Officially Begins Production of New "Fraggle Rock" Series in Calgary, Alberta
The series will reunite the original stars - Gobo, Red, Boober, Mokey, Wembley, and Uncle Travelling Matt - for new songs and adventures, with the same spirit as the classic.

[01/25/21 - 09:00 AM]
The History(R) Channel Reunites America's Favorite Duo Tim Allen and Richard Karn in the New Competition Series "Assembly Required" Premiering Tuesday, February 23 at 10PM ET/PT
In this new hourly, 10-episode competition series Allen and Karn spotlight the best and brightest makers from across the country, as they compete head-to-head, to create mind-blowing builds.

[01/25/21 - 08:45 AM]
Sunny Anderson Hosts New Food Network Baking Competition "Easter Basket Challenge"
The five-episode series premieres Monday, March 1 on Food Network and discovery+.

[01/25/21 - 06:16 AM]
Netflix Announces First Cast for "The Witcher: Blood Origin"
Jodie Turner-Smith will play √Čile, a fierce warrior with the voice of a goddess.

[01/25/21 - 06:00 AM]
Video: "Little Coincidences" - Official Trailer - Prime Video Spain
Look for the show's third season beginning Friday, February 5.

[01/25/21 - 04:45 AM]
Peacock to Become the Exclusive Home of WWE Network in the U.S.
Peacock will launch WWE Network on March 18, beginning the roll-out of more than 17,000 hours of new, original, and library WWE Network programming on demand and on a 24/7 channel.