or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[01/18/17 - 12:31 PM]
Logo Hits the Slopes Again for Aspen Gay Ski Week
Logo's stars will lead viewers on a new adventure each day in a series of 10 original short segments.

[01/18/17 - 12:30 PM]
BET to Premiere New Original Scripted Drama, "Rebel," from John Singleton on March 28th at 9PM ET/PT
Directed by John Singleton, the series follows a police officer who leaves the force after being under an intense Internal Affairs/criminal investigation for shooting her partner in the hopes of stopping him from gunning down her little brother.

[01/18/17 - 12:11 PM]
Fall's Best Reviewed and #1-Rated New Series "This Is Us" Receives Renewal for Two Additional Seasons
To date, 72 million total viewers have viewed the first 10 episodes in some fashion on all platforms.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 11:46 AM]
"America: Facts vs. Fiction" Returns to American Heroes Channel for Fascinating Fourth Season Hosted by Jamie Kaler
Hosted by former Naval officer and comedian/actor Jamie Kaler, this season is a wake-up call about the surprising hidden facts behind the most familiar and beloved stories from our nation's and military's past.

[01/18/17 - 11:35 AM]
National Geographic Discovers Ancient Anchors That Could Rewrite the History of Human Travel in the Bronze Age
"We set out to investigate the most interesting theories that argue that there is some kind of history behind the myth of Atlantis," said Cameron.

[01/18/17 - 10:43 AM]
Holly Robinson Peete and Rodney Peete Docu-Series "For Peete's Sake" Returns with All-New Episodes Saturday, February 18 on OWN
In a revealing new season, Holly and Rodney find themselves balancing it all amongst troubling headlines highlighting escalating police relations, and deep fears of raising sons Robinson, Roman and RJ in the current climate surface.

[01/18/17 - 10:35 AM]
TNT's Hit Series "Major Crimes" Renewed for Season Six
The show's stellar ensemble cast - including Mary McDonnell, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Kearran Giovanni, Jonathan Del Arco and Graham Patrick Martin - will return for the 13-episode sixth season.

[01/18/17 - 10:30 AM]
ABC News' Coverage of the Inauguration of President-Elect Donald Trump Begins Thursday, January 19
"20/20" will air two one-hour specials on Thursday, January 19 and Friday, January 20.

[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:05 AM]
Velocity and Ryan Friedlinghaus Join Forces to Bring the Inner Workings of the World-Renowned West Coast Customs Back to Velocity
In March, Velocity invites viewers deeper into the West Coast Customs world with all-new, never-before-seen episodes of "Inside West Coast Customs."

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 09:05 AM]
Comedy Central Announces Celebrity Judges, Comedian Battlers for "Jeff Ross Presents Roast Battle II: War of the Words"
Whitney Cummings, Ken Jeong, Anthony Jeselnik, John Mayer, T.J. Miller, Patton Oswalt, Sarah Silverman, Jason Sudeikis and Snoop Dogg will serve as celebrity judges.

[01/18/17 - 09:03 AM]
Video: HBO Releases Video for Upcoming Season of "Last Week Tonight with John Oliver"
The video features Oliver as he wanders the sets of other returning HBO favorites, joined by surprising guest stars.