or


[09/14/05 - 12:00 AM]
NBC's "The Apprentice: Martha Stewart" Debuts WeD., SepT. 21, 8 P.M. ET/PT

[via press release from NBC]

NBC'S "THE APPRENTICE: MARTHA STEWART" DEBUTS WED., SEPT. 21, 8 P.M. ET/PT

MARTHA STEWART PRESIDES OVER FIRST "CONFERENCE ROOM" AND REVEALS HER SIGNATURE DISMISSAL ON SERIES PREMIERE OF NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 21, 8-9 PM ET/PT)

"I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

Candidates Rewrite Classic Fairy Tales for Random House Children's Books

NEW YORK - September 14, 2005 - In one week, NBC's unscripted series "The Apprentice: Martha Stewart" kicks off its thirteen-week televised job interview for a coveted $250,000 position working alongside Martha Stewart at Martha Stewart Living Omnimedia, Inc. (Sept. 21, 8-9 pm ET/PT). "'The Apprentice: Martha Stewart' will provide people with a really good idea of what a company started by a woman, built by a woman and run by a team of excellent young executives can actually accomplish in a very short period of time," said Martha Stewart.

Viewers first meet the 16 candidates - 10 women and six men - during the series' opening sequence set to The Eurythmics hit, "Sweet Dreams (Are Made of This)." The candidates then meet Martha Stewart's lieutenants Alexis Stewart, Consultant, Martha Stewart Living Omnimedia, Inc and Charles Koppelman, Chairman of the Board, MSLO in her conference room. Alexis Stewart breaks the tension by saying, "I know my mother better than anyone. I was the original 'Apprentice' and I haven't been fired yet." Added Martha Stewart, "I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

"Jack and the Beanstalk" and "Hansel and Gretel" Updated

For their first task, the candidates will learn about one of the hottest niches in the publishing business - children's literature. Each team will update a classic fairy tale - "Jack and the Beanstalk" and "Hansel and Gretel" - making the stories relevant to the modern child. Working alongside executives at Random House Children's Books, the candidates will rewrite and illustrate each tale and then read their finished product to a class of first-graders.

"Lesson number one, rule number one: You have to connect with your customer," said Martha Stewart. "If you're writing a children's book, you have to connect with the reader. Do you connect? Are you able to make an immediate connection with that publication that is going to be lasting, memorable, effective, teach a lesson or a moral? If you don't connect, you are not going to be successful."

"As the longtime publisher of Martha Stewart's incredibly successful cooking and lifestyle books, we at Random House, Inc. have learned that it is very worth our while to listen when Martha calls us excited about a creative idea," said Chip Gibson, President and Publisher of Random House Children's Books. "We jumped at the chance to work with her on 'The Apprentice: Martha Stewart' episode in which she offers the audience a terrific window into our business (albeit at a wildly accelerated pace). We look forward to giving Martha's viewers an entertaining debut program and to publishing the winning book the morning after the show's premiere. Our gang here worked incredibly hard with Martha and her team on this project-and had a ball."

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books to novels and narrative nonfiction, the imprints of Random House Children's Books offer publishing programs that bring together world-famous franchise characters, multimillion-copy series, and top-flight award-winning authors and illustrators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE: MARTHA STEWART (NBC)





[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:29 PM]
Syfy Reveals New "Happy!" Photos & Premiere Date
The graphic novel adaptation will shift one week to now premiere on Wednesday, December 6 at 10:00/9:00c.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 11:39 AM]
HGTV "Flip or Flop" Franchise to Add "Flip or Flop Paradise"
Plus: "Flip or Flop Fort Worth" will premiere on Thursday, November 2.

[09/19/17 - 11:30 AM]
"Saturday Night Live" Is Staying Live from Coast to Coast
For the Mountain and Pacific time zones, "SNL" will also be repeated at 11:30 p.m.

[09/19/17 - 11:24 AM]
AMC Releases "The Walking Dead" Season Eight Key Art
The art features Rick Grimes (Andrew Lincoln) and his group of survivors preparing for "All Out War."

[09/19/17 - 11:00 AM]
HBO Renews Drama Series "The Deuce," Created by George Pelecanos and David Simon, Starring James Franco and Maggie Gyllenhaal, for Second Season
"We are thrilled to continue our creative collaboration with master storytellers David Simon and George Pelecanos," said Casey Bloys.

[09/19/17 - 10:35 AM]
"Carnival Eats" Continues Its Culinary Ride Around Fairs and Festivals on New Season
In each of the 13 half-hour episodes, host Noah Cappe discovers the most unique and unimaginable bites served at midways, festivals and carnivals today.

[09/19/17 - 10:25 AM]
Bravo Media Gives Fans Three More Reasons to Watch with Back-to-Back-to-Back Atlanta Premieres on Sunday, November 5
New seasons of "The Real Housewives of Atlanta" and "Married to Medicine" will bookend the premiere of "Xscape: Still Kickin' It."

[09/19/17 - 10:12 AM]
Video: Behind the Scenes of "Star Trek: Discovery" with the Series' Cast and Creators
The newest edition of the "Star Trek" franchise is set to premiere this Sunday, September 24.

[09/19/17 - 09:52 AM]
"Stranger Things" Writer Justin Doble Closes Overall Deal with Amazon Studios
Doble will develop genre television projects exclusively for Prime Video.

[09/19/17 - 08:54 AM]
Science Channel Breaks Down Causes of Massive Hurricanes "Super Hurricanes: Inside Monster Storms" Premieres Friday, September 22 at 9PM
"These two back-to-back hurricanes are not just a wake-up call to residents of coastal areas, but to scientists working to understand the origins and patterns of devastating weather events," said Caroline Perez.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/19/17 - 07:58 AM]
Comedy Central's "The Opposition w/ Jordan Klepper" Taps Tim Baltz, Laura Grey, Aaron Jackson, Josh Sharp, Kobi Libii and Niccole Thurman as Citizen Journalists
They will be joining Host Jordan Klepper in satirizing the hyperbolic, conspiracy-laden noise machine that is the alternative-media landscape on both the right and left.

[09/19/17 - 07:05 AM]
Season Seven of E!'s Sizzling Hit Series "Total Divas" Premieres Wednesday, November 1
The season finale, airing January 31, 2018, will mark the show's 100th episode.