or


[09/14/05 - 12:00 AM]
NBC's "The Apprentice: Martha Stewart" Debuts WeD., SepT. 21, 8 P.M. ET/PT

[via press release from NBC]

NBC'S "THE APPRENTICE: MARTHA STEWART" DEBUTS WED., SEPT. 21, 8 P.M. ET/PT

MARTHA STEWART PRESIDES OVER FIRST "CONFERENCE ROOM" AND REVEALS HER SIGNATURE DISMISSAL ON SERIES PREMIERE OF NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 21, 8-9 PM ET/PT)

"I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

Candidates Rewrite Classic Fairy Tales for Random House Children's Books

NEW YORK - September 14, 2005 - In one week, NBC's unscripted series "The Apprentice: Martha Stewart" kicks off its thirteen-week televised job interview for a coveted $250,000 position working alongside Martha Stewart at Martha Stewart Living Omnimedia, Inc. (Sept. 21, 8-9 pm ET/PT). "'The Apprentice: Martha Stewart' will provide people with a really good idea of what a company started by a woman, built by a woman and run by a team of excellent young executives can actually accomplish in a very short period of time," said Martha Stewart.

Viewers first meet the 16 candidates - 10 women and six men - during the series' opening sequence set to The Eurythmics hit, "Sweet Dreams (Are Made of This)." The candidates then meet Martha Stewart's lieutenants Alexis Stewart, Consultant, Martha Stewart Living Omnimedia, Inc and Charles Koppelman, Chairman of the Board, MSLO in her conference room. Alexis Stewart breaks the tension by saying, "I know my mother better than anyone. I was the original 'Apprentice' and I haven't been fired yet." Added Martha Stewart, "I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

"Jack and the Beanstalk" and "Hansel and Gretel" Updated

For their first task, the candidates will learn about one of the hottest niches in the publishing business - children's literature. Each team will update a classic fairy tale - "Jack and the Beanstalk" and "Hansel and Gretel" - making the stories relevant to the modern child. Working alongside executives at Random House Children's Books, the candidates will rewrite and illustrate each tale and then read their finished product to a class of first-graders.

"Lesson number one, rule number one: You have to connect with your customer," said Martha Stewart. "If you're writing a children's book, you have to connect with the reader. Do you connect? Are you able to make an immediate connection with that publication that is going to be lasting, memorable, effective, teach a lesson or a moral? If you don't connect, you are not going to be successful."

"As the longtime publisher of Martha Stewart's incredibly successful cooking and lifestyle books, we at Random House, Inc. have learned that it is very worth our while to listen when Martha calls us excited about a creative idea," said Chip Gibson, President and Publisher of Random House Children's Books. "We jumped at the chance to work with her on 'The Apprentice: Martha Stewart' episode in which she offers the audience a terrific window into our business (albeit at a wildly accelerated pace). We look forward to giving Martha's viewers an entertaining debut program and to publishing the winning book the morning after the show's premiere. Our gang here worked incredibly hard with Martha and her team on this project-and had a ball."

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books to novels and narrative nonfiction, the imprints of Random House Children's Books offer publishing programs that bring together world-famous franchise characters, multimillion-copy series, and top-flight award-winning authors and illustrators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE: MARTHA STEWART (NBC)





[04/25/18 - 11:06 AM]
Lifetime Kicks Off June with Two Unscripted Premieres - "Live PD Presents: Women on Patrol" & "Escaping Polygamy"
Look for both series back-to-back beginning Monday, June 4 at 9:00/8:00c.

[04/25/18 - 11:01 AM]
Video: New Key Art and Trailer Revealed for TNT's "Animal Kingdom"
Season three of this bold, adrenaline-fueled hit drama premieres Tuesday, May 29.

[04/25/18 - 11:00 AM]
ABC Announces May Sweeps Programming, Airing Through May 23
On May 21, the winners of "Dancing with the Stars: Athletes" and "American Idol" will be crowned.

[04/25/18 - 10:55 AM]
"Monster Week" Returns to Animal Planet Memorial Day Weekend
Highlights include a two-hour "Finding Bigfoot" special on Sunday, May 27.

[04/25/18 - 10:01 AM]
Discovery's All-New Series "Sticker Shock" Revs Up with Special Premiere Airing Monday, April 30
The series continues with its regular schedule on Wednesday, May 2 at 10:00/9:00c.

[04/25/18 - 09:05 AM]
Sadie Stanley and Sean Giambrone to Star in Live-Action "Kim Possible" Disney Channel Original Movie
The comedy-adventure will go into production this summer and is set to debut in 2019.

[04/25/18 - 09:04 AM]
Nickelodeon Brings Back "Double Dare" in Brand-New Series!
With "Double Dare" remaining an iconic touchstone for its original millennial audiences, the new version will feature the gameplay and challenges they remember, as well as appearances from blasts from the past and stars from today.

[04/25/18 - 09:02 AM]
Video: Welcome Back to Winchester! Netflix's "Dear White People" Vol. 2 Launches May 4
Get a glimpse at the much-anticipated new season with the official season two trailer here.

[04/25/18 - 09:01 AM]
NASCAR(R) Champion Dale Earnhardt Jr. and Wife Amy Race to Home Reno Victory in New DIY Network Series "Renovation Realities: Dale Jr. & Amy"
The four-episode series, which premieres Saturday, June 2, will showcase Dale Jr.'s love of home improvement and Amy's design expertise as they overcome the trials of this massive renovation.

[04/25/18 - 09:00 AM]
Pop Celebrates Five Consecutive Years of Growth with New Upfront Programming Slate
"We are heading into this year's upfront with an ever-growing linear television audience, a premium slate of original content with A-list talent, and carriage across all major distributors and almost every over-the-top service," said Brad Schwartz.

[04/25/18 - 08:17 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos "Roseanne" Marathon
The Alphabet's four encores still manage to hold off the competition among adults 18-49.

[04/25/18 - 07:57 AM]
Cooking Channel Heats Up Primetime with a Hot New Season of "Man Fire Food"
The 13 new episodes kick off Wednesday, May 30 with flaming bold flavors.

[04/25/18 - 07:23 AM]
TV One Premieres "Evidence of Innocence" Series Hosted by Acclaimed Civil Rights Attorney Benjamin Crump on Monday, June 4, 2018 at 10/9c PM
The four-part series launches Monday, June 4 at 10:00/9:00c.

[04/24/18 - 02:04 PM]
CBS Announces Season Finale Storylines for 2017-2018
The Eye will wrap its May sweeps period with the season finale of "Survivor" on Wednesday, May 23.

[04/24/18 - 01:58 PM]
TLC Announces Groundbreaking Docu-Series, "Lost in Transition"
Each hour-long episode will chronicle the lives of four couples during the most trying time in their marriages, delving into the confusion, disappointment and uncertainty surrounding them.