or


[09/15/05 - 12:00 AM]
NBC Takes 'The Office' Outdoors in Special Street-Side Marketing Campaigns in Chicago and Santa Monica Prior to First-Time NBC Webcast of Season Premiere on September 20

[via press release from NBC]

NBC TAKES 'THE OFFICE' OUTDOORS IN SPECIAL STREET-SIDE MARKETING CAMPAIGNS IN CHICAGO AND SANTA MONICA PRIOR TO FIRST-TIME NBC WEBCAST OF SEASON PREMIERE ON SEPTEMBER 20

"My Name Is Earl" Also Gets Boost on the Street with Adwalker-brand Ambassadors Adorned in Special T-shirts Embedded with TVs Displaying New Comedy's Debut

BURBANK, Calif. -- September 15, 2005 -- NBC's "The Office" (Tuesdays, 9:30-10 p.m. ET) goes both al fresco and on the web as the critically acclaimed comedy hits the streets of Chicago on September 15 and Santa Monica (California) on September 17 for an outdoor mini-premiere aided by the new Mazda5 vehicles -- while in an NBC first, the season premiere will be webcast in an edited version the day before the NBC debut on September 20.

At the same time and locations, the September 20 series premiere of NBC's new comedy "My Name Is Earl" (Tuesdays, 9-9:30 p.m. ET) will get an additional "front-loaded" boost at the Chicago and Santa Monica street fests. Adwalker-brand ambassadors will cruise the promenades attired in special T-shirts embedded with TV screens playing promos for "My Name Is Earl" while distributing special CD-ROMS that include a 17-minute promotional version of the premiere episode. The promotional disc also include previews of other new and returning NBC programs as well as a look at the new 2006 Mazda automobiles, including the Mazda5.

"The grassroots marketing campaign is one more element in our fall launch partnership with Mazda," said Jodi Flicker, Senior Marketing Director for The NBC Agency. "By 'taking it to the streets,' we are able to demonstrate the co-branded campaign with a fun and innovative visual that we know we generate buzz and grab attention. People will definitely talk about what they see."

On September 15, Chicago's upscale Michigan Avenue will feature an outdoor theater that displays a large TV screen mounted inside the sliding side doors of the new Mazda5 crossover vehicle. Chairs will be positioned on a red carpet behind velvet ropes for passersby to view "The Dundies" -- the debut episode of "The Office" on Tuesday, Sept. 20 (9:30-10 p.m. ET) as well as a compilation screening of NBC's new Fall schedule.

On September 17, the same setup will be accessible to shoppers on Santa Monica's popular and stylish 3rd Street Promenade.

NBC will also offer the first peek at the second season premiere of "The Office" ? starring Steve Carell of this summer's box-office hit "The 40-Year-Old Virgin" ? in an edited version on nbcfirstlook.com. The viewing times will be 7:30 p.m. ET/4:30 p.m. PT) and will mark the first time that NBC has made an episode available for viewing online on nbc.com.

In "The Dundies," the season premiere of "The Office," the Dunder Mifflin employees suffer through the annual office awards ceremony called "The Dundies," hosted by pompous boss Michael Scott (Steve Carell) at their local watering hole -- a Chili's restaurant. Jenna Fischer, John Krasinski, B.J. Novak and Rainn Wilson also star.





  [september 2005]  
S
M
T
W
T
F
S
    


· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)











[10/29/14 - 05:01 PM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Premieres Monday, January 5, 2015
Chris Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[10/29/14 - 04:37 PM]
"The Great Christmas Light Fight" Returns for Its Second Season, Premiering December 8 on ABC
Each of the six one hour episodes features 4 families from across America who work harder than the elves themselves in order to out-deck the halls of their competition and possibly win the ultimate Christmas Gift: $50,000!

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 03:25 PM]
Video: "Justified" - Hat Trick
Get your first tease for the upcoming final season, due this January on FX.

[10/29/14 - 03:11 PM]
"The Taste" Returns to ABC - Season Three Premieres Thursday, December 4
Returning this season to train the cooks is "The Taste's" all-star team of mentors: Anthony Bourdain, Nigella Lawson, Ludo Lefebvre and Marcus Samuelsson.

[10/29/14 - 02:59 PM]
ABC Announces November 2014 Sweeps Programming
The Alphabet details its programming highlights for the coming month (SPOILERS!).

[10/29/14 - 02:10 PM]
NBA on ESPN Returns with Season-Opening Full Court Press
The NBA on ESPN will return for its season-opening week of coverage, highlighted by several of the league's top superstars in action, including LeBron James, Kobe Bryant, Derrick Rose and Carmelo Anthony.

[10/29/14 - 02:00 PM]
Syfy and Alcon TV Announce Start of Production on "The Expanse," New 10-Episode Epic Space Drama
Dominique Tipper, Cas Anvar, Wes Chatham, Florence Faivre, Jonathan Banks, Paulo Costanzo and Jay Hernandez join the previously cast Thomas Jane, Steven Strait and Shohreh Aghdashloo.

[10/29/14 - 01:10 PM]
CMA Partners with ABC and Toys for Tots to Distribute Toys to Children in Need During the Holidays
For the third year, audience members are being encouraged to bring a new, unwrapped toy to the taping to help make the holidays brighter for Nashville area children.

[10/29/14 - 12:49 PM]
Chip Foose and The A-Team Celebrate Historic 100 Builds Milestone on the All-New Season of "Overhaulin'"
All-new episodes resume Tuesday, November 4 at 9:00/8:00c on Velocity.

[10/29/14 - 12:49 PM]
Smithsonian Channel(TM) Goes Behind the Scenes of the Blockbuster Film Fury: One-Hour Special "Tanks of Fury"
The new one-hour special premieres Sunday, November 9 at 8:00/7:00c on the cable channel.

[10/29/14 - 12:00 PM]
Metallica to Perform Every Night the Week of Monday, Nov. 17 - Friday, Nov. 21 on CBS's "The Late Late Show with Craig Ferguson"
The four band members - James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo - will sit down for an interview with Ferguson on Monday, Nov. 17.

[10/29/14 - 11:41 AM]
"Modern Family" Repeats to Fill "Manhattan Love Story" Slot in November
Look for second runs of the Emmy-winning comedy on Tuesday nights at 8:30/7:30c beginning November 11.

[10/29/14 - 11:30 AM]
AwesomenessTV's All New "Richie Rich" Series to Air Only on Netflix
The 21-episode series stars Jake Brennan, Joshua Carlon, Jenna Ortega, Lauren Taylor, Kiff VandenHeuvel and Brooke Wexler.

[10/29/14 - 11:16 AM]
Bravo Media Names Jonathan D. Hills Vice President, Digital Media
Hills joins Bravo from NBC News Digital as Vice President, Operations, where he oversaw audience development, content partnerships and non-display revenue for NBCNews.com and Today.com.