or


[09/15/05 - 12:00 AM]
NBC Takes 'The Office' Outdoors in Special Street-Side Marketing Campaigns in Chicago and Santa Monica Prior to First-Time NBC Webcast of Season Premiere on September 20

[via press release from NBC]

NBC TAKES 'THE OFFICE' OUTDOORS IN SPECIAL STREET-SIDE MARKETING CAMPAIGNS IN CHICAGO AND SANTA MONICA PRIOR TO FIRST-TIME NBC WEBCAST OF SEASON PREMIERE ON SEPTEMBER 20

"My Name Is Earl" Also Gets Boost on the Street with Adwalker-brand Ambassadors Adorned in Special T-shirts Embedded with TVs Displaying New Comedy's Debut

BURBANK, Calif. -- September 15, 2005 -- NBC's "The Office" (Tuesdays, 9:30-10 p.m. ET) goes both al fresco and on the web as the critically acclaimed comedy hits the streets of Chicago on September 15 and Santa Monica (California) on September 17 for an outdoor mini-premiere aided by the new Mazda5 vehicles -- while in an NBC first, the season premiere will be webcast in an edited version the day before the NBC debut on September 20.

At the same time and locations, the September 20 series premiere of NBC's new comedy "My Name Is Earl" (Tuesdays, 9-9:30 p.m. ET) will get an additional "front-loaded" boost at the Chicago and Santa Monica street fests. Adwalker-brand ambassadors will cruise the promenades attired in special T-shirts embedded with TV screens playing promos for "My Name Is Earl" while distributing special CD-ROMS that include a 17-minute promotional version of the premiere episode. The promotional disc also include previews of other new and returning NBC programs as well as a look at the new 2006 Mazda automobiles, including the Mazda5.

"The grassroots marketing campaign is one more element in our fall launch partnership with Mazda," said Jodi Flicker, Senior Marketing Director for The NBC Agency. "By 'taking it to the streets,' we are able to demonstrate the co-branded campaign with a fun and innovative visual that we know we generate buzz and grab attention. People will definitely talk about what they see."

On September 15, Chicago's upscale Michigan Avenue will feature an outdoor theater that displays a large TV screen mounted inside the sliding side doors of the new Mazda5 crossover vehicle. Chairs will be positioned on a red carpet behind velvet ropes for passersby to view "The Dundies" -- the debut episode of "The Office" on Tuesday, Sept. 20 (9:30-10 p.m. ET) as well as a compilation screening of NBC's new Fall schedule.

On September 17, the same setup will be accessible to shoppers on Santa Monica's popular and stylish 3rd Street Promenade.

NBC will also offer the first peek at the second season premiere of "The Office" ? starring Steve Carell of this summer's box-office hit "The 40-Year-Old Virgin" ? in an edited version on nbcfirstlook.com. The viewing times will be 7:30 p.m. ET/4:30 p.m. PT) and will mark the first time that NBC has made an episode available for viewing online on nbc.com.

In "The Dundies," the season premiere of "The Office," the Dunder Mifflin employees suffer through the annual office awards ceremony called "The Dundies," hosted by pompous boss Michael Scott (Steve Carell) at their local watering hole -- a Chili's restaurant. Jenna Fischer, John Krasinski, B.J. Novak and Rainn Wilson also star.





  [september 2005]  
S
M
T
W
T
F
S
    


· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)











[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
After delivering 11 consecutive months of ratings growth, top 10 cable network HGTV, along with its sister network, DIY Network, have confirmed production orders for six new series.

[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
Written by Sofia Coppola, Bill Murray and Mitch Glazer and directed by Sofia Coppola, the special is an homage to the classic variety show featuring Bill Murray playing himself, as he worries no one will show up to his TV show due to a terrible snow storm in New York City.