or


[09/15/05 - 12:00 AM]
NBC Takes 'The Office' Outdoors in Special Street-Side Marketing Campaigns in Chicago and Santa Monica Prior to First-Time NBC Webcast of Season Premiere on September 20

[via press release from NBC]

NBC TAKES 'THE OFFICE' OUTDOORS IN SPECIAL STREET-SIDE MARKETING CAMPAIGNS IN CHICAGO AND SANTA MONICA PRIOR TO FIRST-TIME NBC WEBCAST OF SEASON PREMIERE ON SEPTEMBER 20

"My Name Is Earl" Also Gets Boost on the Street with Adwalker-brand Ambassadors Adorned in Special T-shirts Embedded with TVs Displaying New Comedy's Debut

BURBANK, Calif. -- September 15, 2005 -- NBC's "The Office" (Tuesdays, 9:30-10 p.m. ET) goes both al fresco and on the web as the critically acclaimed comedy hits the streets of Chicago on September 15 and Santa Monica (California) on September 17 for an outdoor mini-premiere aided by the new Mazda5 vehicles -- while in an NBC first, the season premiere will be webcast in an edited version the day before the NBC debut on September 20.

At the same time and locations, the September 20 series premiere of NBC's new comedy "My Name Is Earl" (Tuesdays, 9-9:30 p.m. ET) will get an additional "front-loaded" boost at the Chicago and Santa Monica street fests. Adwalker-brand ambassadors will cruise the promenades attired in special T-shirts embedded with TV screens playing promos for "My Name Is Earl" while distributing special CD-ROMS that include a 17-minute promotional version of the premiere episode. The promotional disc also include previews of other new and returning NBC programs as well as a look at the new 2006 Mazda automobiles, including the Mazda5.

"The grassroots marketing campaign is one more element in our fall launch partnership with Mazda," said Jodi Flicker, Senior Marketing Director for The NBC Agency. "By 'taking it to the streets,' we are able to demonstrate the co-branded campaign with a fun and innovative visual that we know we generate buzz and grab attention. People will definitely talk about what they see."

On September 15, Chicago's upscale Michigan Avenue will feature an outdoor theater that displays a large TV screen mounted inside the sliding side doors of the new Mazda5 crossover vehicle. Chairs will be positioned on a red carpet behind velvet ropes for passersby to view "The Dundies" -- the debut episode of "The Office" on Tuesday, Sept. 20 (9:30-10 p.m. ET) as well as a compilation screening of NBC's new Fall schedule.

On September 17, the same setup will be accessible to shoppers on Santa Monica's popular and stylish 3rd Street Promenade.

NBC will also offer the first peek at the second season premiere of "The Office" ? starring Steve Carell of this summer's box-office hit "The 40-Year-Old Virgin" ? in an edited version on nbcfirstlook.com. The viewing times will be 7:30 p.m. ET/4:30 p.m. PT) and will mark the first time that NBC has made an episode available for viewing online on nbc.com.

In "The Dundies," the season premiere of "The Office," the Dunder Mifflin employees suffer through the annual office awards ceremony called "The Dundies," hosted by pompous boss Michael Scott (Steve Carell) at their local watering hole -- a Chili's restaurant. Jenna Fischer, John Krasinski, B.J. Novak and Rainn Wilson also star.





  [september 2005]  
S
M
T
W
T
F
S
    


· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)











[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.

[03/05/15 - 08:32 AM]
Netflix Announces New Drama Series "The OA"
Eight hour-long episodes of the series will premiere exclusively across all Netflix territories in 2016.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 08:24 AM]
Animal Planet's #1 Series Returns Sunday, April 5 - Jeremy Wade Goes to New Depths in the Most Daring "River Monsters" Expeditions Yet
In the season finale, Wade travels back in time to uncover the greatest river monster that ever lived in the ground-breaking special "River Monsters: Prehistoric Terror," premiering in late May during Animal Planet's fourth annual "Monster Week."

[03/05/15 - 08:18 AM]
"It's Me, Hilary: The Man Who Drew Eloise," The Story of Hilary Knight, Who Brought the Beloved Children's Book Icon To Life, Debuts March 23, Exclusively on HBO
The film tells the story of Hilary Knight, the man whose pen helped create Eloise, and recounts the painful events that led to the dissolution of his working relationship with Kay Thompson, the books' author and his closest collaborator.

[03/05/15 - 08:01 AM]
Strong, Lalas Tabbed FOX Sports 1's Lead Major League Soccer Broadcast Team
The trio makes its network MLS debut calling the night-cap of FOX Sports 1's season-opening doubleheader, Sunday, March 8, as the Seattle Sounders FC hosts the defending Eastern Conference Champion New England Revolution at CenturyLink Field.

[03/05/15 - 07:49 AM]
Jack Antonoff of Bleachers to Host "2015 mtvU Woodie Awards" Live on MTV Friday, March 20 from SXSW
The group joins Big Sean as the announced performers for the show.

[03/05/15 - 07:11 AM]
Olivia Colman, Tom Hollander and Elizabeth Debicki Sign on for "The Night Manager"
They join previously announced stars Hugh Laurie and Tom Hiddleston, and Academy Award(R)-winning director Susanne Bier.

[03/05/15 - 07:03 AM]
Discovery Channel Ascends with the Introduction of Elevation Weekend on April 25
A weekend of epic documentaries, Elevation Weekend documents new conflicts and obstacles as well as reflects on the history of heroic expeditions and how they inform modern explorations.

[03/05/15 - 06:04 AM]
Hallmark Channel Announces Danica McKellar to Star in "A Perfect Wedding" (WT) A Hallmark Channel Original Movie World Premiere June 2015
McKellar stars as a wedding planner extraordinaire who plans everything to perfection.

[03/05/15 - 04:06 AM]
Date and Time Change for Hallmark Channel's "When Calls the Heart" Season 2 Premiere
The show's sophomore run - originally set for Saturday, April 4 - will now kick off on Saturday, April 25.

[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.