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[09/20/05 - 12:00 AM]
Ti, in Association with Nctm, Partners with "Numb3rs," the Paramount Network Television Series for Cbs, to Launch an Innovative Math Education Program
[via press release from CBS]

TI, in association with NCTM, Partners with "NUMB3RS," the Paramount Network Television Series for CBS, to Launch an Innovative Math Education Program

-Texas Instruments and National Council of Teachers of Mathematics to Engage Students Using Math Concepts from Hit TV Series-

Dallas and Los Angeles, September 20, 2005 -- Texas Instruments (TI) will lead a math education initiative based on the hit series "NUMB3RS." In partnership with CBS and working in association with the National Council of Teachers of Mathematics (NCTM), TI has created an educational outreach program promoting the many uses of mathematics and supporting math teaching. The program begins with the first episode of the season, premiering Friday, September 23 at 10/9c on CBS.

The program includes TI and NCTM-developed math education activities for teachers and students based on the "NUMB3RS" TV show. The activities will be based on the mathematics presented in each episode, and will be available at cbs.com/numb3rs.

"NUMB3RS," which premiered on January 23, 2005, focuses on FBI agent Don Eppes (Rob Morrow) who recruits his mathematical genius brother Charlie (David Krumholtz) to help the Bureau solve a wide range of challenging crimes in Los Angeles. Inspired by actual cases, the series depicts how police work and mathematics provide unexpected revelations and answers to the most perplexing criminal questions.

Math teachers began using "NUMB3RS" content informally during the show�s first season as a supplemental teaching tool to encourage their students to get more interested in math with positive results. This year, the effort is being made official with financial and operational support from TI, in association with NCTM, so that the nation�s math teachers in grades 7�12 will receive high quality, engaging activities that have been developed by classroom teachers and leading mathematicians for students at grade-appropriate levels.

"TI is proud to work with 'NUMB3RS� and NCTM to promote student interest in mathematics," said Melendy Lovett, President, Educational & Productivity Solutions, Texas Instruments. "TI has long worked with math and science educators, and we view our 'NUMB3RS� program as another way to help classroom teachers show students the real world relevancy of math."

"It is really gratifying to know that 'NUMB3RS� can serve a purpose beyond pure entertainment. We are glad that TI and NCTM see the educational value in our show and we and the cast of 'NUMB3RS� look forward to doing whatever we can to spread the word that 'Math is cool!'" stated "Numb3rs" Executive Producers and co-Creators Cheryl Heuton and Nicolas Falacci.

NCTM, the nation�s largest and most respected association of mathematics teachers, will work with TI and "NUMB3RS" to create special classroom activities corresponding with the math used in each episode of "NUMB3RS." Students will have the chance to more deeply explore the math derived directly from the concepts highlighted in each week�s episode.

"We�re proud to be working in association with TI and 'NUMB3RS� to implement this exciting educational outreach program," said Cathy Seeley, NCTM president. "By emphasizing the real world applications of math, we hope to motivate students to go further and learn more challenging mathematics while raising their awareness of how 'we all use math every day.�"

TI will also be conducting sweepstakes, commencing in 2006, that will incorporate math questions in an "Open Book Quiz." Two students and one teacher will each win a trip for four to Hollywood to meet cast members of the show. The two winning students will also receive scholarships. The winning teacher will also win a walk-on part on "NUMB3RS." Teachers can find program information and order a classroom start-up kit at cbs.com/numb3rs.

About Texas Instruments
Educational & Productivity Solutions, a business of Texas Instruments, is a market leader in education technology, providing a wide range of advanced classroom tools that enable students and teachers to interactively explore math and science. TI's learning tools and services are designed with leading educators to meet the evolving needs of the classroom. Connecting the classroom experience with real-world applications, TI's products include a broad line of handheld technology, computer software and data-collecting devices. Additionally, TI has worked closely with educators and administrators for more than 15 years to develop student-focused curricular and supplemental materials for the classroom, and supports the world's largest professional development organization focusing on the appropriate use of educational technology. More information is available at education.ti.com.

Texas Instruments Incorporated is the world leader in digital signal processing and analog technologies, the semiconductor engines of the Internet age. In addition to Semiconductor, the company's businesses also include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

About "NUMB3RS"
Ridley Scott, Tony Scott, Barry Schindel, David W. Zucker, Nicolas Falacci and Cheryl Heuton are executive producers of NUMB3RS, which was created by Cheryl Heuton and Nicolas Falacci. NUMB3RS is produced by Scott Free, in association with Paramount Network Television for CBS.

About the National Council of Teachers of Mathematics
The National Council of Teachers of Mathematics is a public voice of mathematics education, providing vision, leadership and professional development to support teachers in ensuring mathematics learning of the highest quality for all students. With 100,000 members and 250 Affiliates,

NCTM is the world�s largest organization dedicated to improving mathematics education in prekindergarten through grade 12. The Council�s Principles and Standards for School Mathematics includes guidelines for excellence in mathematics education and issues a call for all students to engage in more challenging mathematics. More information is available at nctm.org.





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· NUMB3RS (CBS)




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