or


[09/26/05 - 12:00 AM]
Honda and Adult Swim Invite Viewers to "Reverse Their Thinking" by Creating Their Own Original Animated Short

[via press release from Cartoon Network]

Honda and Adult Swim Invite Viewers to �Reverse Their Thinking� By Creating Their Own Original Animated Short

Adult Swim Animators to Judge Entries; Winner to be Showcased at AdultSwim.com and on Adult Swim VOD

Honda also Signed as One of the First Sponsors of GameTap, Turner's Broadband Entertainment Network

American Honda Motor Co., Inc. and Cartoon Network�s Adult Swim are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual promotion aimed at developing scores of original animated shorts in the vein of Adult Swim�s quirky, off-beat programming which currently ranks #1 with young adults 18-34 and 18-24 on all ad-supported basic cable. Timed with the fall launch of Honda�s all-new 2006 Civic models and its new marketing tagline, �Civic: It will reverse your thinking,� the campaign will accept submissions of up to five minutes on Adult Swim.com received between Oct. 3 and Nov. 27. Adult Swim animators of such hit properties as Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law and Sealab 2021 will judge all entries, choosing one winner that will be presented to the world on AdultSwim.com and on Adult Swim VOD. The promotion was created in conjunction with Honda�s advertising agency, RPA in Santa Monica, Calif.

�One of the things we�ve heard most often about Adult Swim�s wide range of hit original shows is that viewers themselves feel they could come up with an equally outlandish premise for a new story or set of characters,� said Mike Lazzo, senior vice president of Adult Swim. �We see this as the perfect opportunity for every would-be animator out there to show us how crazy they could get and beat us at our own game. I personally can�t wait to see what comes in!�

�The Honda Civic brand has always appealed primarily to a young adult demo,� said Tom Peyton, senior manager of national advertising at Honda. �With Adult Swim�s overwhelming dominance in the television marketplace among hip, young adults 18-34, we knew it offered direct communication to our target audience. Adult Swim and Honda Civic share a distinct marketing sensibility, so this first-time partnership is a natural fit for both our brands.�

Adult Swim will create a 30-second spot to run throughout the solicitation period that will take viewers directly into the minds of the writers and producers at Williams Street, the Adult Swim production studio where most of its original series are created. Complete details of the campaign, an official entry form and the ultimate winning short will be offered both at AdultSwim.com, the network�s corresponding entertainment Web site, and via Adult Swim�s VOD service, which consistently delivers more than 1 million viewers per month across 18 million Time Warner and Comcast Digital Cable U.S. television households.

Honda has also signed up to be one of the first sponsors of GameTap, Turner's broadband entertainment network that combines video games with original programming in a unique branded environment. The Civic brand will be integrated into a number of GameTap-related media properties within the user interface, including sponsorship of leaderboards and GameTap's "Info Fairy" which offers gameplaying tips for the hundreds of games currently available on the service.

About GameTap

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers at a cost of only $14.95 per month. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.

About the Honda Civic

The all-new eighth generation 2006 Honda Civic debuts in September 2005 with a well equipped and technologically advanced Civic Sedan and Civic Coupe lineup highlighted by an environmentally friendly Civic Hybrid and an ultra-sporty Civic Si model, set to debut in October and December of 2005, respectively.

Totally reinvented, the 2006 Civic represents an extreme transformation of design and dynamics and establishes new segment standards with clean and efficient i-VTEC engine technologies and advanced standard safety equipment like side curtain airbags and the Advanced Compatibility Engineering (ACE) Body Structure. Most noticeable features of the 2006 Civic include its expressive exterior styling, a high-tech and spacious interior, and fun-to-drive performance. The Civic further rewards drivers and passengers with as many as seven ways to listen to audio entertainment, including XM� Satellite Radio, MP3 and WMA support, and an accessory Apple� iPod� adapter that connects the popular music player to the Civic's audio controls.

About Adult Swim

Cartoon Network launched Adult Swim in September 2001. Now airing Saturday-Thursday from 11 p.m.-6 a.m. (ET, PT), Adult Swim is the #1 network on all of ad-supported basic cable with its primary demographics, adults and men 18-24 and adults and men 18-34. Adult Swim�s programming includes animated comedy and anim� programming, including favorites like Family Guy and Futurama; original comedy hits Aqua Teen Hunger Force, Robot Chicken and Harvey Birdman, Attorney at Law; and action-adventure series InuYasha, Fullmetal Alchemist and Cowboy Bebop. Starting Sunday, Oct. 2, Adult Swim will begin at 10 p.m. (ET, PT) on Sundays.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:27 AM]
USA Network Announces Pilot Pick-Up for Carlton Cuse and Ryan Condal Drama "Colony"
The project is a naturalistic drama about a family torn by opposing forces and making difficult choices as they balance staying together with surviving the struggle of the human race.