or


[09/26/05 - 12:00 AM]
Honda and Adult Swim Invite Viewers to "Reverse Their Thinking" by Creating Their Own Original Animated Short

[via press release from Cartoon Network]

Honda and Adult Swim Invite Viewers to �Reverse Their Thinking� By Creating Their Own Original Animated Short

Adult Swim Animators to Judge Entries; Winner to be Showcased at AdultSwim.com and on Adult Swim VOD

Honda also Signed as One of the First Sponsors of GameTap, Turner's Broadband Entertainment Network

American Honda Motor Co., Inc. and Cartoon Network�s Adult Swim are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual promotion aimed at developing scores of original animated shorts in the vein of Adult Swim�s quirky, off-beat programming which currently ranks #1 with young adults 18-34 and 18-24 on all ad-supported basic cable. Timed with the fall launch of Honda�s all-new 2006 Civic models and its new marketing tagline, �Civic: It will reverse your thinking,� the campaign will accept submissions of up to five minutes on Adult Swim.com received between Oct. 3 and Nov. 27. Adult Swim animators of such hit properties as Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law and Sealab 2021 will judge all entries, choosing one winner that will be presented to the world on AdultSwim.com and on Adult Swim VOD. The promotion was created in conjunction with Honda�s advertising agency, RPA in Santa Monica, Calif.

�One of the things we�ve heard most often about Adult Swim�s wide range of hit original shows is that viewers themselves feel they could come up with an equally outlandish premise for a new story or set of characters,� said Mike Lazzo, senior vice president of Adult Swim. �We see this as the perfect opportunity for every would-be animator out there to show us how crazy they could get and beat us at our own game. I personally can�t wait to see what comes in!�

�The Honda Civic brand has always appealed primarily to a young adult demo,� said Tom Peyton, senior manager of national advertising at Honda. �With Adult Swim�s overwhelming dominance in the television marketplace among hip, young adults 18-34, we knew it offered direct communication to our target audience. Adult Swim and Honda Civic share a distinct marketing sensibility, so this first-time partnership is a natural fit for both our brands.�

Adult Swim will create a 30-second spot to run throughout the solicitation period that will take viewers directly into the minds of the writers and producers at Williams Street, the Adult Swim production studio where most of its original series are created. Complete details of the campaign, an official entry form and the ultimate winning short will be offered both at AdultSwim.com, the network�s corresponding entertainment Web site, and via Adult Swim�s VOD service, which consistently delivers more than 1 million viewers per month across 18 million Time Warner and Comcast Digital Cable U.S. television households.

Honda has also signed up to be one of the first sponsors of GameTap, Turner's broadband entertainment network that combines video games with original programming in a unique branded environment. The Civic brand will be integrated into a number of GameTap-related media properties within the user interface, including sponsorship of leaderboards and GameTap's "Info Fairy" which offers gameplaying tips for the hundreds of games currently available on the service.

About GameTap

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers at a cost of only $14.95 per month. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.

About the Honda Civic

The all-new eighth generation 2006 Honda Civic debuts in September 2005 with a well equipped and technologically advanced Civic Sedan and Civic Coupe lineup highlighted by an environmentally friendly Civic Hybrid and an ultra-sporty Civic Si model, set to debut in October and December of 2005, respectively.

Totally reinvented, the 2006 Civic represents an extreme transformation of design and dynamics and establishes new segment standards with clean and efficient i-VTEC engine technologies and advanced standard safety equipment like side curtain airbags and the Advanced Compatibility Engineering (ACE) Body Structure. Most noticeable features of the 2006 Civic include its expressive exterior styling, a high-tech and spacious interior, and fun-to-drive performance. The Civic further rewards drivers and passengers with as many as seven ways to listen to audio entertainment, including XM� Satellite Radio, MP3 and WMA support, and an accessory Apple� iPod� adapter that connects the popular music player to the Civic's audio controls.

About Adult Swim

Cartoon Network launched Adult Swim in September 2001. Now airing Saturday-Thursday from 11 p.m.-6 a.m. (ET, PT), Adult Swim is the #1 network on all of ad-supported basic cable with its primary demographics, adults and men 18-24 and adults and men 18-34. Adult Swim�s programming includes animated comedy and anim� programming, including favorites like Family Guy and Futurama; original comedy hits Aqua Teen Hunger Force, Robot Chicken and Harvey Birdman, Attorney at Law; and action-adventure series InuYasha, Fullmetal Alchemist and Cowboy Bebop. Starting Sunday, Oct. 2, Adult Swim will begin at 10 p.m. (ET, PT) on Sundays.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 07:20 PM]
World Cup Champion U.S. Women's National Team Joins "FIFA Women's World Cup Today: Third Star Special"
Rob Stone hosts alongside analysts Ariane Hingst, Alexi Lalas, Heather Mitts and Kelly Smith.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."