or


[09/26/05 - 12:00 AM]
Honda and Adult Swim Invite Viewers to "Reverse Their Thinking" by Creating Their Own Original Animated Short

[via press release from Cartoon Network]

Honda and Adult Swim Invite Viewers to �Reverse Their Thinking� By Creating Their Own Original Animated Short

Adult Swim Animators to Judge Entries; Winner to be Showcased at AdultSwim.com and on Adult Swim VOD

Honda also Signed as One of the First Sponsors of GameTap, Turner's Broadband Entertainment Network

American Honda Motor Co., Inc. and Cartoon Network�s Adult Swim are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual promotion aimed at developing scores of original animated shorts in the vein of Adult Swim�s quirky, off-beat programming which currently ranks #1 with young adults 18-34 and 18-24 on all ad-supported basic cable. Timed with the fall launch of Honda�s all-new 2006 Civic models and its new marketing tagline, �Civic: It will reverse your thinking,� the campaign will accept submissions of up to five minutes on Adult Swim.com received between Oct. 3 and Nov. 27. Adult Swim animators of such hit properties as Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law and Sealab 2021 will judge all entries, choosing one winner that will be presented to the world on AdultSwim.com and on Adult Swim VOD. The promotion was created in conjunction with Honda�s advertising agency, RPA in Santa Monica, Calif.

�One of the things we�ve heard most often about Adult Swim�s wide range of hit original shows is that viewers themselves feel they could come up with an equally outlandish premise for a new story or set of characters,� said Mike Lazzo, senior vice president of Adult Swim. �We see this as the perfect opportunity for every would-be animator out there to show us how crazy they could get and beat us at our own game. I personally can�t wait to see what comes in!�

�The Honda Civic brand has always appealed primarily to a young adult demo,� said Tom Peyton, senior manager of national advertising at Honda. �With Adult Swim�s overwhelming dominance in the television marketplace among hip, young adults 18-34, we knew it offered direct communication to our target audience. Adult Swim and Honda Civic share a distinct marketing sensibility, so this first-time partnership is a natural fit for both our brands.�

Adult Swim will create a 30-second spot to run throughout the solicitation period that will take viewers directly into the minds of the writers and producers at Williams Street, the Adult Swim production studio where most of its original series are created. Complete details of the campaign, an official entry form and the ultimate winning short will be offered both at AdultSwim.com, the network�s corresponding entertainment Web site, and via Adult Swim�s VOD service, which consistently delivers more than 1 million viewers per month across 18 million Time Warner and Comcast Digital Cable U.S. television households.

Honda has also signed up to be one of the first sponsors of GameTap, Turner's broadband entertainment network that combines video games with original programming in a unique branded environment. The Civic brand will be integrated into a number of GameTap-related media properties within the user interface, including sponsorship of leaderboards and GameTap's "Info Fairy" which offers gameplaying tips for the hundreds of games currently available on the service.

About GameTap

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers at a cost of only $14.95 per month. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.

About the Honda Civic

The all-new eighth generation 2006 Honda Civic debuts in September 2005 with a well equipped and technologically advanced Civic Sedan and Civic Coupe lineup highlighted by an environmentally friendly Civic Hybrid and an ultra-sporty Civic Si model, set to debut in October and December of 2005, respectively.

Totally reinvented, the 2006 Civic represents an extreme transformation of design and dynamics and establishes new segment standards with clean and efficient i-VTEC engine technologies and advanced standard safety equipment like side curtain airbags and the Advanced Compatibility Engineering (ACE) Body Structure. Most noticeable features of the 2006 Civic include its expressive exterior styling, a high-tech and spacious interior, and fun-to-drive performance. The Civic further rewards drivers and passengers with as many as seven ways to listen to audio entertainment, including XM� Satellite Radio, MP3 and WMA support, and an accessory Apple� iPod� adapter that connects the popular music player to the Civic's audio controls.

About Adult Swim

Cartoon Network launched Adult Swim in September 2001. Now airing Saturday-Thursday from 11 p.m.-6 a.m. (ET, PT), Adult Swim is the #1 network on all of ad-supported basic cable with its primary demographics, adults and men 18-24 and adults and men 18-34. Adult Swim�s programming includes animated comedy and anim� programming, including favorites like Family Guy and Futurama; original comedy hits Aqua Teen Hunger Force, Robot Chicken and Harvey Birdman, Attorney at Law; and action-adventure series InuYasha, Fullmetal Alchemist and Cowboy Bebop. Starting Sunday, Oct. 2, Adult Swim will begin at 10 p.m. (ET, PT) on Sundays.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.