or


[09/26/05 - 12:00 AM]
Honda and Adult Swim Invite Viewers to "Reverse Their Thinking" by Creating Their Own Original Animated Short

[via press release from Cartoon Network]

Honda and Adult Swim Invite Viewers to �Reverse Their Thinking� By Creating Their Own Original Animated Short

Adult Swim Animators to Judge Entries; Winner to be Showcased at AdultSwim.com and on Adult Swim VOD

Honda also Signed as One of the First Sponsors of GameTap, Turner's Broadband Entertainment Network

American Honda Motor Co., Inc. and Cartoon Network�s Adult Swim are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual promotion aimed at developing scores of original animated shorts in the vein of Adult Swim�s quirky, off-beat programming which currently ranks #1 with young adults 18-34 and 18-24 on all ad-supported basic cable. Timed with the fall launch of Honda�s all-new 2006 Civic models and its new marketing tagline, �Civic: It will reverse your thinking,� the campaign will accept submissions of up to five minutes on Adult Swim.com received between Oct. 3 and Nov. 27. Adult Swim animators of such hit properties as Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law and Sealab 2021 will judge all entries, choosing one winner that will be presented to the world on AdultSwim.com and on Adult Swim VOD. The promotion was created in conjunction with Honda�s advertising agency, RPA in Santa Monica, Calif.

�One of the things we�ve heard most often about Adult Swim�s wide range of hit original shows is that viewers themselves feel they could come up with an equally outlandish premise for a new story or set of characters,� said Mike Lazzo, senior vice president of Adult Swim. �We see this as the perfect opportunity for every would-be animator out there to show us how crazy they could get and beat us at our own game. I personally can�t wait to see what comes in!�

�The Honda Civic brand has always appealed primarily to a young adult demo,� said Tom Peyton, senior manager of national advertising at Honda. �With Adult Swim�s overwhelming dominance in the television marketplace among hip, young adults 18-34, we knew it offered direct communication to our target audience. Adult Swim and Honda Civic share a distinct marketing sensibility, so this first-time partnership is a natural fit for both our brands.�

Adult Swim will create a 30-second spot to run throughout the solicitation period that will take viewers directly into the minds of the writers and producers at Williams Street, the Adult Swim production studio where most of its original series are created. Complete details of the campaign, an official entry form and the ultimate winning short will be offered both at AdultSwim.com, the network�s corresponding entertainment Web site, and via Adult Swim�s VOD service, which consistently delivers more than 1 million viewers per month across 18 million Time Warner and Comcast Digital Cable U.S. television households.

Honda has also signed up to be one of the first sponsors of GameTap, Turner's broadband entertainment network that combines video games with original programming in a unique branded environment. The Civic brand will be integrated into a number of GameTap-related media properties within the user interface, including sponsorship of leaderboards and GameTap's "Info Fairy" which offers gameplaying tips for the hundreds of games currently available on the service.

About GameTap

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers at a cost of only $14.95 per month. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.

About the Honda Civic

The all-new eighth generation 2006 Honda Civic debuts in September 2005 with a well equipped and technologically advanced Civic Sedan and Civic Coupe lineup highlighted by an environmentally friendly Civic Hybrid and an ultra-sporty Civic Si model, set to debut in October and December of 2005, respectively.

Totally reinvented, the 2006 Civic represents an extreme transformation of design and dynamics and establishes new segment standards with clean and efficient i-VTEC engine technologies and advanced standard safety equipment like side curtain airbags and the Advanced Compatibility Engineering (ACE) Body Structure. Most noticeable features of the 2006 Civic include its expressive exterior styling, a high-tech and spacious interior, and fun-to-drive performance. The Civic further rewards drivers and passengers with as many as seven ways to listen to audio entertainment, including XM� Satellite Radio, MP3 and WMA support, and an accessory Apple� iPod� adapter that connects the popular music player to the Civic's audio controls.

About Adult Swim

Cartoon Network launched Adult Swim in September 2001. Now airing Saturday-Thursday from 11 p.m.-6 a.m. (ET, PT), Adult Swim is the #1 network on all of ad-supported basic cable with its primary demographics, adults and men 18-24 and adults and men 18-34. Adult Swim�s programming includes animated comedy and anim� programming, including favorites like Family Guy and Futurama; original comedy hits Aqua Teen Hunger Force, Robot Chicken and Harvey Birdman, Attorney at Law; and action-adventure series InuYasha, Fullmetal Alchemist and Cowboy Bebop. Starting Sunday, Oct. 2, Adult Swim will begin at 10 p.m. (ET, PT) on Sundays.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.