A PASSIONATE AND APPALLED MARTHA STEWART PRESIDES OVER AN EMOTIONAL CONFERENCE ROOM ON NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 28, 8-9 PM ET/PT)

"Quitters? Forget it," said Martha Stewart. "If I hear the word quit from this team once more. This is not the way to behave...Cry and you're out of here. Women in business don't cry my dear."

NEW YORK -- September 27, 2005 -� Martha Stewart presides over an emotional conference room and one candidate gets overwhelmed and attempts to resign on NBC's "The Apprentice: Martha Stewart" (September 28, 8-9 pm ET/PT). "Quitters? Forget it," said Stewart. "If I hear the word quit from this team once more. This is not the way to behave...Cry and you're out of here. Women in business don't cry my dear." Annoyed that someone would consider quitting a job interview at this early stage, Martha lectures the candidates on their appalling behavior and encourages them to be resilient even under the most challenging circumstances.

"This episode really starts to carve out the dramatic possibilities of the series," said Mark Burnett, executive producer. "Jim � the biggest, most obnoxious character since Omarosa � continues to emerge. His outburst in the first five minutes is as scary as it is entertaining and his skill at manipulation will have an impact on almost every candidate."

The task for the remaining 15 candidates is quintessential Martha Stewart. They are charged with creating and designing a retail flower shop and have one day to market and sell their products. Each team chooses a remarkably different strategy � only one of which pays off.

"MATCHSTICK" (Creatives): Jim, Dawn, Chuck, Shawn, Bethenny, Marcela, David

"PRIMARIUS" (Corporate): Howie, Amanda, Carrie, Jennifer, Leslie, Dawna, Ryan, Sarah

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.