HALLMARK CHANNEL SCORES BEST-EVER QUARTER (Q3) AND SEPTEMBER
Hallmark Channel�s ratings and delivery continue to soar as the network achieved
its best ever quarter in third quarter 2005 and its best ever September. Network
officials attribute the stellar performance to the channel�s aggressive slate of Original
movies and innovative scheduling tactics, leading it to rank #2 in A18-49 and #3 in A25-
54 year-to-year Total Day growth, among all non-news ad supported cable networks.
Hallmark Channel continues to rank in the Top 10 in year-to-year household delivery
growth in Total Day (#4) and Prime Time (#7), and also ranks #9 in household ratings
David Kenin, Hallmark Channel�s EVP of Programming, stated: �Once again,
Hallmark Channel has outperformed itself and set an even higher standard for the
network moving forward. It has been a remarkable quarter, with each month delivering
record rankings. Compared to previous summers, we premiered more Original movies
and we more aggressively counter-programmed. The success speaks for itself.�
Third quarter 2005 versus third quarter 2004, Hallmark Channel delivered several
all-time-high performances in Prime Time growth, including: 1.1 HH rating, up
+22%; 755,000 homes, up +41%; 306,000 A25-54, up +28%, and 217,000 A18-49, up
+38%. The network�s Q3 �05 Total Day growth (vs. Q3 �04) also experienced all-time
highs, including: 498,000 homes, up +42%; 234,000 A25-54, up +41%, and 176,000
A18-49, up +53%.
In addition to its exceptional third quarter success, Hallmark Channel also
experienced its best-ever September. In Prime Time, the channel delivered a 1.0 HH
rating and 721,000 homes, up +25% and +41% year-to-year, respectively. Key demo
delivery also increased year-to-year: 297,000 A25-54, up +22%, and 216,000 A18-49,
up +24%. In Total Day, the channel delivered 482,000 homes, up+33% over
September �04; 220,000 A25-54, up +26%, and 165,000 A18-49, up +30%.
Hallmark Channel continues to produce and air more Original movies than any
ad-supported cable network, with seven premieres in third quarter 2005 alone. The
movies, �The Colt,� �Back to You & Me,� �McBride: Tune in For Murder,� �Mystery
Woman: Game Time,� �McBride: Anybody Here Murder Marty,� �Supernova� and �Jules
Verne�s Mysterious Island� were very successful. The seven original movie premieres
averaged a 1.5 HH rating and delivered nearly 1.4 million viewers.
Source: Nielsen Media Research
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of over 69 million
subscribers. Since its launch four years ago (August 5, 2001), the network has added
37.2 million new subscriber homes, the largest increase in that time frame of any cable
network. The program service is distributed through 5,020 cable systems and
communities as well as direct-to-home satellite services across the country. In 2004,
Crown launched its second 24-hour linear channel, Hallmark Movie Channel. Through its
subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its awardwinning
collection of movies, miniseries and films for exhibition in a variety of television
media including broadcast, cable, Video-on-Demand and High Definition Television.
For more information visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.