or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ()
· ()
· ()
· ()
· ()





[05/29/26 - 08:01 AM]
Paramount+ Sets U.S. and International Premiere for "Wild Cherry"
The acclaimed six-part BBC thriller from the U.K., will stream exclusively on Paramount+ on June 24 in the U.S., Canada, Italy, Germany, Switzerland, Austria, France and Latin America.

[05/29/26 - 08:01 AM]
Video: "A Different World" - Official Teaser - Netflix
The new class just enrolled. "A Different World" premieres on Netflix September 24.

[05/29/26 - 07:01 AM]
Video: HBO Releases Official Trailer for Season Three of Original Drama Series "House of the Dragon"
Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen.

[05/29/26 - 06:06 AM]
Tubi's New Exclusive Series "Deestroying the Pitch" Premieres on June 4th
The series follows YouTube star Deestroying (Donald De La Haye) as he hits the streets of Los Angeles, Miami and Toronto to uncover the soul of soccer through a 1v1 competition as the World Cup lands in North America.

[05/29/26 - 06:00 AM]
Disney+ Greenlights New Docuseries from Maximum Effort Following SailGP's BONDS Flying Roos Australian Team and Co-Owners Hugh Jackman and Ryan Reynolds
Blending humor, pressure and behind-the-scenes access, the series captures life inside one of the world's most demanding sports leagues as the team operates as a tight-knit family built on trust and camaraderie.

[05/29/26 - 03:01 AM]
Video: "Physical 100: Italy" - Official Trailer - Netflix
One hundred Italian athletes face brutal physical challenges, each battling to outlast the rest and claim the glory of becoming the one true champion.

[05/28/26 - 11:31 PM]
Video: "The Pyramid Scheme" - Official Trailer - Prime Video
The series follows the story of Goldy, an ambitious but impatient young man, whose quest to get rich through a pyramid marketing business spirals into a rollercoaster of chaos - risking not just his future, but also the love and trust of his close-knit joint family.

[05/28/26 - 05:01 PM]
Gripping Suspense Drama Series "Notes from the Last Row" Premieres June 26
A failed writer-turned-professor finds rare talent in a student's writing - and grows obsessed with his draft as their private lessons go off course.

[05/28/26 - 03:32 PM]
Acorn TV Renews Breakout Murder Mystery Series "You're Killing Me," Starring and Executive Produced by Brooke Shields
Season two, which will again be set in the quaint Maine town of Founder's Cove, will also consist of six, hour-long episodes and go into production later this year.

[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.

[05/28/26 - 02:00 PM]
Peacock Reveals Steamy Hot Cast of "Love Island USA" as Season Eight Premieres on Tuesday, June 2
Hosted by Ariana Madix and narrated by comedian Iain Stirling, "Love Island USA" season eight streams exclusively on Peacock with new episodes dropping daily at 6 p.m. PT / 9 p.m. ET for premiere week, followed by new episodes everyday - except Wednesdays thereafter.

[05/28/26 - 01:03 PM]
Video: Tubi's New Original Thriller Film "Stepfather" Reveals Official Trailer and First Look Images
After years of eradicating any family that falls short of perfection, Darnell (Taye Diggs) believes his new wife Asia (Tamar Braxton) and her daughters might finally be the real deal.

[05/28/26 - 12:30 PM]
CNN to Air Expansive "The Fourth in America: Celebrating 250" Programming Including "Independence Eve Live with Anderson & Andy"
Throughout the night, Anderson and Andy will be joined by an array of special guests - including celebrated American icons, cultural legends, and inspiring everyday heroes whose stories reflect the spirit, resilience, and diversity of the United States.

[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.

[05/28/26 - 10:31 AM]
Netflix's "The God of the Woods" Adds Damon Gupton, Susannah Perkins, Benjamin Walker, Nell Fisher & Autumn Molina
Previously announced cast members include Kerry Condon, Maya Hawke, and Ella Rubin.