or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 01:12 PM]
ESPN Documentary Film "The Endless Race" Premieres Oct. 29 on Hulu
The film will also air Sunday, November 1 at 2 p.m. ET on ESPN and stream afterward on the ESPN App later that day.

[10/16/26 - 12:34 PM]
Season 5 of "True Detective" Starts Production in 2027
Nicolas Cage and Antonio Banderas will star in the anthology's next season.

[10/16/26 - 12:15 PM]
ESPN Collaborates with Ferg on New NBA Marketing Campaign Featuring Unreleased Tracks "Can't Stop Me" & "Aura"
"Aura" debuts in ESPN creative on October 16 and aims to drive awareness of the major star-driven games on ESPN platforms to tip off the season, while the campaign began October 4 with "Can't Stop Me."

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 11:00 AM]
Video: Starz Unveils Opening Scene of Highly Anticipated "P-Valley" Final Season
This will mark the first extended preview for fans ahead of the highly anticipated debut of the third and final season with two new episodes Friday, December 4.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/16/26 - 10:23 AM]
Prime Video Orders "Rally" to Series from Julie Plec, Universal Television, Entertainment 360 and Amazon MGM Studios
Let the games begin!

[10/16/26 - 09:00 AM]
"Lil Kev" Is Back! Inspired by Kevin Hart's Childhood, The Animated Comedy Series Returns for Season Two Wednesday, December 9 Exclusively on Paramount+
Set in 1993 North Philadelphia, "Lil Kev" follows twelve-year-old Kev as his enormous ambition and wild imagination fuel one scheme after another.

[10/16/26 - 07:01 AM]
Video: "Tyler Perry's The Gospel of Christmas" - Official Trailer - Netflix
A struggling pastor moves his family to a troubled New York neighborhood, where they must save a neglected church from foreclosure before Christmas.

[10/15/26 - 11:31 PM]
Video: "Chaar Yaar" - Official Trailer - Prime Video
"Chaar Yaar" is a story of four middle-class boys, their dreams, setbacks and friendship being their armour.

[10/15/26 - 05:01 PM]
Video: "Dead-End Job" - Official Trailer - Netflix
Drowning in debt, a young man takes lucrative part-time jobs from a mysterious agency - only to find his hustle for more money turning nightmarish.

[10/15/26 - 05:00 PM]
The Walt Disney Company Goes for Baseball Home Run with Banana Ball Tournament and Documentary in 2027
Following Banana Ball's 10-year journey, from its humble beginnings in Savannah, Georgia, to a phenomenon known as "The Greatest Show in Sports," the documentary will give fans an inside look at the stories, personalities and community behind it all.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.

[10/15/26 - 02:52 PM]
Peter Rice Named Netflix Chief Content Officer
He replaces Bela Bajaria, who is leaving Netflix after nearly 10 years, most recently leading the Company's global content team.