or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[06/03/26 - 08:00 AM]
Chilling Hit Detective Drama, "Inspector Ellis," Starring Sharon D Clarke Returns to Acorn TV on Monday, July 6
Additional episodes will premiere weekly on the platform.

[06/03/26 - 07:31 AM]
Video: "Chris & Martina: The Final Set" - Official Trailer - Netflix
This documentary explores Chris Evert and Martina Navratilova's decades-long dominance of women's tennis - and a friendship even cancer couldn't upset.

[06/03/26 - 07:01 AM]
Video: Apple TV unveils New Trailer for Highly Anticipated Limited Series "Lucky"
"Lucky" will make its global debut on Apple TV with the first two episodes on Wednesday, July 15, followed by new episodes every Wednesday through August 19.

[06/03/26 - 07:00 AM]
Fans Power UFL on ESPN to Significant Viewership Growth Across 10-Week Regular Season
ABC alone accounted for eight of the top 10 most-watched games.

[06/03/26 - 06:54 AM]
ESPN's "We're Going" Campaign Turns Animated in Celebration of Disney and Pixar's Toy Story 5
Each spot adds to ESPN's Year of the Super Bowl celebration, with more spots set to debut up until kickoff in Los Angeles in February 2027.

[06/03/26 - 06:01 AM]
Video: "Oasis" - Official Trailer - Netflix
When a young woman mysteriously vanishes from a luxury resort, staff and guests alike become suspects - trapped inside until the truth comes out.

[06/03/26 - 06:01 AM]
Marcello Hernandez to Host "The 2026 ESPYS Presented by Capital One" at the David H. Koch Theater at Lincoln Center
This year marks The ESPYS return to New York City, where the show will air live from the David H. Koch Theater at Lincoln Center on Wednesday, July 15, 2026 at 8 p.m. ET / 7 p.m. CT on ABC.

[06/03/26 - 06:00 AM]
TNT Sports Caps Its Most Watched NHL Stanley Cup Playoffs with Its Most Watched Conference Final Ever
The record-setting series helped propel TNT Sports' overall coverage of the 2026 Stanley Cup Playoffs to an average of 1.4 million viewers across TNT, TBS, truTV and HBO Max, up 50% from 2025 through the Conference Final.

[06/02/26 - 04:06 PM]
NBC and Peacock Deliver Most-Watched Conference Finals Game Since 2016 with 15.9 Million Viewers for Spurs-Thunder Game 7 on Saturday Night
Across 28 playoff games, NBC Sports' presentation of the 2026 NBA Playoffs averaged 7.2 million viewers on NBC and Peacock, up 72% versus comparable coverage last season.

[06/02/26 - 02:36 PM]
ESPN's WCWS Viewership Success Continues
Texas Tech-UCLA averaged 2.0 million viewers, with a peak of 2.6 million.

[06/02/26 - 02:13 PM]
FOX IndyCar Continues Ratings Growth with Strong Detroit Performance
Through eight races, IndyCar on FOX is averaging 2,241,000 viewers, up +12% from 2025 (2,007,000).

[06/02/26 - 02:00 PM]
FOX MLB's "Baseball Night in America" Delivers Most-Watched Baseball Telecast of the Week
2,322,000 viewers tuned-in to FOX for a two-game slate highlighted by the Cubs' 6-1 victory over the Cardinals in most of the country.

[06/02/26 - 01:17 PM]
FX's "The Drop: A Snowfall Saga" Set as New Title for Spinoff Series Coming Later This Year on FX and Hulu
Set in '90s Los Angeles, the new series follows "Snowfall" characters Wanda (Gail Bean) and Leon (Isaiah John) as they fight to take West Coast rap mainstream while gang wars erupt and record labels move to exploit hip hop culture for their own gain.

[06/02/26 - 12:01 PM]
Netflix Top 10: Week of May 25 - "The Boroughs" Makes Itself at Home at No. 1 in This Week's Top 10
Plus: "Nemesis" stole away with the No. 2 spot on the list, commanding 5.9 million views.

[06/02/26 - 12:00 PM]
FOX Announces Additional Summer 2026 Premiere Dates
Highlights include the return of "Kitchen Nightmares" on Tuesday, July 21 and "Beat Shazam" on Tuesday, July 28.