or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[10/14/26 - 08:31 AM]
Award Winning Comedian Aziz Ansari Returns to the Stage with a New Netflix Stand-Up Special Coming in 2027
The special will film at the State Theatre New Jersey on October 29, 2026.

[10/14/26 - 08:01 AM]
Video: Paramount+ Releases Final Season Teaser for Emmy-Nominated "Yellowjackets"
The series returns to Paramount+ with the Premium Plan on Friday, November 20.

[10/14/26 - 08:01 AM]
Video: "Alicia's Law" - Official Trailer - Netflix
When her carefully built life comes undone, Alicia returns to practicing law and discovers that rebuilding her career also means redefining herself.

[10/14/26 - 08:01 AM]
HBO Original Documentary "Kordell Stewart / Slash & Burn" Debuts October 27
Directed by Brian Rivera, the film is the latest installment of "NFL Shorts," a collection of short documentaries made in partnership with NFL Films that explores stories connected to the game of football.

[10/14/26 - 08:01 AM]
ESPN Launches "ESPN JV," A New YouTube Channel for Kids
Designed with the next generation of sports fans in mind, ESPN JV brings together some of the biggest names in sports, interactive challenges and familiar characters to make discovering and celebrating sports fun for kids.

[10/14/26 - 08:01 AM]
Video: Prime Video Debuts Official Trailer and Key Art for "The Greatest"
The series will debut all episodes in more than 240 countries and territories worldwide on November 4, 2026, exclusively on Prime Video.

[10/14/26 - 07:29 AM]
ESPN Delivers Sixth Straight Year of Television Viewership Growth, Up 10% in Fiscal Year 2026
ESPN and ESPN on ABC each posted 11% year-over-year growth in total viewership, while ESPN2 increased 3%.

[10/14/26 - 07:01 AM]
Video: "Guarding Stars" - Official Trailer - Netflix
Leighton Meester and Jared Padalecki star in the adaptation of Katherine Center's bestselling novel "The Bodyguard."

[10/14/26 - 05:01 AM]
Netflix Announces Release Date for "Love Is Blind: Netherlands - The Reunion"
Get ready for surprising revelations, emotional reunions, and somewhat heated confrontations.

[10/14/26 - 03:01 AM]
Paco Leon, Miren Ibarguren and Alicia Falco Star in "Rata", Netflix's New and Exciting Comedy
"Rata" is a remake of the 2016 French film "Radin," by Laurent Turner, Nicolas Cuche and Fred Cavayé.

[10/14/26 - 01:01 AM]
Video: "Obsess" - Official Trailer - Netflix
When a man returns to Kuwait to mourn the death of his father, he unknowingly wanders back into the cursed clutches of an obsessive relationship.

[10/13/26 - 12:01 PM]
Peacock Greenlights New Series "Assassins" from Executive Producers Scarlett Johansson, Brien Meagher & Rhett Bachner
In "Assassins," a group of players compete in a ruthless game of cunning strategy and wit inspired by the massive global phenomenon played in real life around the world.

[10/13/26 - 12:01 PM]
Emmy-Winning HBO Original Comedy Series "Girls," Created by and Starring Lena Dunham, to Return for a Limited Run
Returning cast will include Dunham as Hannah, Allison Williams as Marnie, Jemima Kirke as Jessa, Zosia Mamet as Shoshanna, Andrew Rannells as Elijah.

[10/13/26 - 11:08 AM]
Video: "The Holiday Spark" - Official Trailer - The Roku Channel
Joey Graziadei and Jamie Chung find a little holiday magic in "The Holiday Spark."

[10/13/26 - 11:02 AM]
NBC Sports Announces 2026-27 Big 12 Men's Basketball Schedule Featuring 20 Games Across Peacock and NBCSN
The Big 12 conference slate begins on Wednesday, Jan. 6, with the first of three doubleheaders on Peacock and NBCSN, as Texas Tech hosts Baylor at 8 p.m. ET and UCF visits Arizona at 9 p.m. ET.