or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[10/20/26 - 03:19 PM]
"College GameDay Built by The Home Depot" Delivers Its Third Most-Watched Regular-Season Episode Ever from BYU
ESPN networks had 3 of the top 4 games this week, the second most-watched regular season Saturday on record (based on minutes).

[10/20/26 - 03:08 PM]
Ohio State's Win Over Indiana Scores Most-Watched College Football Game of the Week
Viewership peaked at 14,269,000 viewers from 3:30-3:45 PM ET on FOX.

[10/20/26 - 02:01 PM]
Video: "Possible Love" - Final Trailer - Netflix
A laid-off worker and his wife cross paths with a documentary filmmaker and her spouse and confront their hidden desires.

[10/20/26 - 01:01 PM]
FX's "American Horror Story" Sets 14th Installment on FX and Hulu
The "AHS: 13" premiere claimed a spot on Nielsen's Streaming Top 10 charts and represented Ryan Murphy's biggest launch ever on Hulu and Disney+.

[10/20/26 - 12:54 PM]
"Lioness" Roars to Record-Breaking Season Three
Viewership climbed every week of the eight-episode season, culminating in a series-record finale, which drew 9.7 million viewers in its first seven days, the largest audience for any episode in the show's history.

[10/20/26 - 12:01 PM]
Netflix Top 10: Week of October 12 - Get the Ransom Ready: "Animals" Takes the No. 1 Spot for a Second Week
"Below" stayed at the top of the English TV list with 21.2 million views - the highest viewership in a single week for a Canadian original title.

[10/20/26 - 11:01 AM]
Video: Paramount+ Releases Official Trailer for "He Said, She Said: Till Death Do Us Part"
The documentary follows a no-holds-barred custody battle between two high-powered lawyers, which extends beyond the courtroom into social media and the court of public opinion.

[10/20/26 - 10:58 AM]
Starz Announces Distribution Agreement Reached with Verizon
"We are pleased to have reached a mutually beneficial agreement that brings Starz's premium programming to Verizon Fios customers," said Alison Hoffman, President, Starz Networks.

[10/20/26 - 10:31 AM]
MGM+ Presents "Secret Service" - The Series Premieres November 22, 2026 on MGM+
Gemma Arterton, Rafe Spall, Mark Stanley, Aoife Hinds, and Avi Nash star in the series.

[10/20/26 - 10:02 AM]
Video: MGM+ Unveils Official Trailer for "New Wave" Featuring Music Revolutionaries from Billy Idol, The Police, Devo, Duran Duran and More
This series from This Machine Filmworks tells the fascinating story of New Wave music and the decade from 1977 to 1987 that brought alternative culture into the mainstream.

[10/20/26 - 09:30 AM]
Nick Kroll Tapped to Host and Executive Produce "LOL: Last One Laughing" US Edition on Prime Video
"I have loved this show in other countries and cannot wait to get the funniest people in the US together and watch them not laugh," says Kroll. "This format is pure joy and I'm thrilled to be a part of it!"

[10/20/26 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "The Secret Lives of Mormon Wives: Orange County"
The new unscripted series premieres on Hulu and Hulu on Disney+ for bundle subscribers in the US, and Disney+ internationally on November 12.

[10/20/26 - 09:00 AM]
The History Channel Honors Veterans Day with Two-Hour Event "Forged by War: The Navy SEALs" Premiering Wednesday, November 11
Across two-hours this special presentation focuses on the pivotal moments that forged the U.S. Navy SEALs while reflecting on the courage, sacrifice and camaraderie shared by veterans across every branch of service.

[10/20/26 - 09:00 AM]
Hardy, Little Big Town and The Red Clay Strays to Perform on "New Year's Eve Live: Nashville's Big Bash," Thursday, Dec. 31 on CBS
Additional performers will be announced at a later date.

[10/20/26 - 08:01 AM]
Video: "Battle of the Streaming Stars" - Official Trailer - The Roku Channel
Terry Crews hosts as 12 streaming stars split into teams and battle through challenges inspired by iconic TV moments for the Golden Roku Remote.