or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[09/30/26 - 08:31 AM]
Video: Peacock Releases Premiere Date & First Look for Seth MacFarlane's "Ted: The Animated Series"
MacFarlane joins stars Mark Wahlberg, Amanda Seyfried, and Jessica Barth in the series, due on December 17.

[09/30/26 - 08:10 AM]
HBO Max Announces New Drama Series in Development in Spain, Created by Goya Award Winners Fran Araujo and Eduard Sola
The project is inspired by the story of Tor, a remote mountain community where tragic events took place that remain unsolved to this day.

[09/30/26 - 08:02 AM]
Video: "Love Is Blind" Season 11: Boston - Official Trailer - Netflix
Hosts Nick and Vanessa Lachey are headed to Boston with a new group of singles ready to fall for someone sight unseen and pour their hearts out in the pods. Is love enough to take them all the way?

[09/30/26 - 08:01 AM]
Video: "Surviving Hurricane Otis" - Official Trailer - Netflix
Wirpul and his half-brother fight to survive Hurricane Otis in Acapulco, where their brotherhood and courage turns adversity into hope.

[09/30/26 - 07:31 AM]
It's Time for a Fresh Cut: Prime Video Unveils Premiere Date and Glimpse at "Barbershop"
The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.

[09/30/26 - 07:01 AM]
The Coffin Is Closed: "Wednesday" Season 3 Has Wrapped Production
The series is a sleuthing, supernaturally infused mystery charting Wednesday Addams' years as a student at Nevermore Academy.

[09/30/26 - 06:02 AM]
Video: Netflix Unveils Main Trailer and Release Date for "The Gift of Deceit," New Melodrama Starring Marieta Severo, Alice Wegmann, and Nanda Costta
The 10-episode series set in Rio de Janeiro premieres October 28.

[09/30/26 - 06:01 AM]
Video: "Collision Course" - Official Trailer - Netflix
Spain, 2013. After robbing a bank, a getaway crash reveals the hidden side of each thief, exposing betrayals and lies that began long before the heist.

[09/30/26 - 06:01 AM]
Video: Apple TV Unveils Trailer for "Small Prophets," The Captivating Comedy Created by Mackenzie Crook
The series will premiere on Apple TV with the first two episodes on October 7, 2026, excluding the U.K., where it will be available to Apple TV subscribers in 2027.

[09/30/26 - 06:01 AM]
Video: "The Man with the Bag" - Official Teaser - Prime Video
He'll be back... hopefully with presents. Arnold Schwarzenegger is Santa in "The Man with the Bag." Coming to Prime Video December 2.

[09/30/26 - 06:00 AM]
The CW Network and National Hot Rod Association Reach Multi-Year Broadcast Agreement for NHRA Mission Foods Drag Racing Series Events
Beginning in Fall 2027, The CW will be the exclusive multiplatform home for the final seven races of the season, including the world's biggest drag race at Lucas Oil Indianapolis Raceway Park, as well as the full six-race Countdown to the Championship playoffs.

[09/30/26 - 01:01 AM]
New Term, Higher Stakes: Netflix Political Workplace Drama "Wave Makers" Returns for Second Season
The team that fought to win an election is back - and this time, governing is on the agenda.

[09/29/26 - 08:01 PM]
"LOL Philippines" Returns to Prime Video for Season 2 on October 30
Following the success of its first season, the Philippine edition is back with Vice Ganda as host and an all-new lineup of 10 comedians bringing together different generations, backgrounds, and styles of Filipino comedy.

[09/29/26 - 03:28 PM]
FOX Sports Hits Home Run with Best MLB on FOX Regular Season Since '21 - No. 1 Among All Networks
Regular season coverage on FOX averaged 2.35 million viewers, up +15% vs. '25.

[09/29/26 - 03:12 PM]
FOX NFL Delivers Most-Watched Early Window of the Day on Any Network in Week 3
17,898,000 viewers tuned-in to FOX's 1:00 PM ET window.