or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[09/30/26 - 05:01 PM]
Video: "Dead-End Job" - Official Teaser - Netflix
Drowning in debt, a young man takes lucrative part-time jobs from a mysterious agency - only to find his hustle for more money turning nightmarish.

[09/30/26 - 04:44 PM]
"Dancing with the Stars" Sails to 7 Million Total Viewers on "Yacht Rock Night"
At 10 p.m., "R.J. Decker" hit a season high in early Live+Same Day Panel Only numbers with 3.20 million Total Viewers.

[09/30/26 - 03:50 PM]
Paramount Skydance and Warner Bros. Discovery Announce Anticipated Closing Date of Paramount Merger
The merger is expected to close on October 6, 2026.

[09/30/26 - 03:27 PM]
Eagles-Bears on "Monday Night Football" Records 22.6 Million Viewers
Said audience marks the second largest Week 3 crowd in the ESPN era (since 2006).

[09/30/26 - 01:07 PM]
Chairman and CEO David Ellison Announces Ynon Kreiz Co-CEO of the Anticipated Combined Paramount and Warner Bros. Discovery at Closing to Help Build the Next-Generation Global Media Company
Upon closing, Ellison will remain Chairman and CEO of the newly combined company, and Kreiz will serve as Co-CEO and join the Board of Directors.

[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).

[09/30/26 - 12:50 PM]
ABC's Tuesday Night Kicks Off Strong as "Dancing with the Stars" and Sophomore Drama "R.J. Decker" Each Score 10 Million Total Audience
Sophomore drama "R.J. Decker" earned a total cross-platform audience of 9.61 million, based on viewing over seven days across Hulu, Hulu on Disney+ and linear encores.

[09/30/26 - 12:03 PM]
Video: "Abbott Elementary" - Season 6 Official Trailer
Welcome back, Abbott Elementarians!

[09/30/26 - 11:11 AM]
"Future Housewives," A Series Starring Aariana Madix, Is Now in Development at Peacock
Meet your future favorite!

[09/30/26 - 11:01 AM]
Video: "The Night Agent" Wraps on Final Season - Netflix
Season 4 arrives in 2027 on Netflix.

[09/30/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 21
"Neagley," "Reacher," "Sterling Point," "Off Campus," and "El Juicio" led all original series worldwide.

[09/30/26 - 11:00 AM]
E! Announces "The Greatest Year in Pop Culture" Streaming on Fandango and E! Digital Platforms on Monday, October 5
Through archival E! footage and articles, era-defining music, nostalgic film and TV clips, and firsthand accounts from the people who lived it, the series connects the dots between pop culture then and now.

[09/30/26 - 10:00 AM]
Bravo Unveils Full Lineup for Bravo Fan Fest Charleston on Saturday, Oct. 24
The fun doesn't stop there as "Watch What Happens Live with Andy Cohen" will tape four star-studded shows from Charleston to air on Bravo and stream next day on Peacock.

[09/30/26 - 09:01 AM]
Video: "Katseye: Wild Hearts" Trailer & Key Art Debut
The documentary film premieres on Hulu and Disney+ October 16.

[09/30/26 - 09:01 AM]
CNN FlashDoc "Zuckerberg: Facebook and the Cost of Connection" Now Streaming on the CNN App
The documentary special will stream at CNN.com/Watch and on the CNN app starting today, Wednesday, September 30 and will air Sunday, October 4 at 9pm ET on CNN.