or


[10/03/05 - 12:00 AM]
Bravo, Miramax Television, the Weinstein Company and Elle Sew Up Partnerships for the New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION, THE WEINSTEIN COMPANY AND ELLE SEW UP PARTNERSHIPS FOR THE NEW SEASON OF 'PROJECT RUNWAY'

L'OREAL PARIS, SATURN, TRESEMME, BANANA REPUBLIC AND ORBITZ TO WALK THE RUNWAY OF THE EMMY-NOMINATED FASHION DESIGNER COMPETITION SERIES PREMIERING WEDNESDAY, DECEMBER 7 AT 10 PM, ET/PT

NEW YORK -- October 3, 2005 -- Bravo, Miramax Television, The Weinstein Company and ELLE are pleased to announce that L'Oreal Paris, Saturn, TRESemme, Banana Republic and Orbitz have signed on as the official sponsors of the second season of Bravo's Emmy-nominated runaway hit series "Project Runway," which premieres Wednesday, December 7 at 10 p.m., ET/PT.

The partnerships with Saturn, L'Oreal Paris and TRESemme are integrated deals that will provide significant exposure in all mediums including in-show, on-air and print. Orbitz is an official on-air sponsor for Bravo and Banana Republic has formed a deal with Miramax and The Weinstein Company to provide in-show integration.

"The creative world of fashion design truly struck a cord with our advertiser base as so many brands came forward to be part of the second season of 'Project Runway'," said Lauren Zalaznick, President of Bravo. "The organic integration in, and on-air association with, this series is a great way for these sponsors to create a strong buzz among key consumers."

"We are looking forward to another successful season of 'Project Runway' and are excited about being in business with Bravo and all of our partners," said Harvey Weinstein.

"'Project Runway' is a brand's dream," said Lori Sale, Executive Vice President Worldwide Promotions for Miramax Films. "There are so many organic integration opportunities within the show and outside the show through our partnership with Bravo and ELLE Magazine. We have been literally able to create one-stop shopping for brands who seek a relationship with fashion and style."

Supermodel Heidi Klum will return as host of the Emmy-nominated series, which gives aspiring designers a chance to break into the notoriously difficult-to-crack fashion world. Along with the critical praise the series received, the first season garnered record ratings for Bravo. With 500% growth over its total-viewer and key demographic premiere numbers in December, the series finale on February 23 of cable's hottest show, and the only cable show nominated for an Emmy in the Competitive Reality category, delivered the highest numbers for any Bravo telecast for the 2004-05 season to date.

The second season of the premier reality series set in the glamorous and rigorous world of the fashion industry will pit sixteen aspiring designers against each other facing off on design challenges. Saturn will provide the winner with $100,000 in seed money to help them launch their own line and a 2007 Saturn Sky Roadster. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon, and they will also receive a mentorship from the Banana Republic Design Team.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversaw the production on behalf of Miramax Television and The Weinstein Company. Jen Berman oversaw the production on behalf of Miramax Television.





  [october 2005]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (BRAVO)





[12/07/18 - 05:53 PM]
Alfonso Cuaron's "Roma" to Be Released Theatrically in Over 600 Theaters Worldwide
The film will be available on the streaming service next Friday, December 14.

[12/07/18 - 05:52 PM]
Prentice Penny's "Uncorked" Adds Primetime Emmy Nominee Kelly Jenrette, Matt McGorry, Sasha Compere, Gil Ozeri and Bernard David Jones
Principal photography is currently underway in Memphis, Tennessee.

[12/07/18 - 04:01 PM]
"Ghost in the Shell: SAC_2045" Is Coming to Netflix in 2020
Shinji Aramaki and Kenji Kamiyama are behind the project, which was announced via social media this afternoon.

[12/07/18 - 01:42 PM]
Music Superstars Diana Ross, Kelly Clarkson, Andy Grammer, John Legend, Blake Shelton, Keith Urban and Brett Young Kick Off 2019 on "NBC's New Year's Eve"
Carson Daly and Chrissy Teigen will host live from the heart of Times Square along with Leslie Jones.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 09:52 AM]
Kathie Lee Gifford and Hoda Kotb Ring in the New Year with "A Toast to 2018" on NBC, December 31
The annual special will feature interviews with Jaimie Alexander, Andrea Canning, Chris D'Elia, Dylan Dreyer, Ryan Eggold, Willie Geist, Brad Goreski, Savannah Guthrie, Lester Holt and more.

[12/07/18 - 09:30 AM]
"Bleed Out," A Harrowing, Personal Investigation Into the Problems Afflicting American Health Care, Debuts Dec. 17 on HBO
The documentary uses one family's story to underscore deep flaws in America's current healthcare system and highlights ways those problems could be fixed.

[12/07/18 - 09:00 AM]
HBO Films' "Icebox" Available for Free Streaming Starting This Monday, Dec. 10
The film makes its linear premiere tonight on the pay channel.

[12/07/18 - 08:30 AM]
Comedic Action-Adventure Movie "Kim Possible" Kicks Off an Action-Packed Night of Premieres on Friday, Feb. 15
Immediately following "Kim Possible," Disney Channel will present a first look at the new eight-part miniseries "Fast Layne."

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/07/18 - 07:44 AM]
Viceland Partners with Cadillac on New Series "Hustle" from Wax World Media and Executive Producers Alicia Keys & Marcus Samuelsson
The eight-episode series is set to premiere February 10 at 9:00/8:00c.

[12/07/18 - 07:02 AM]
Video: "The American Meme" - Official Trailer - Netflix
The film explores the journeys of four distinct social media disruptors, Paris Hilton, Josh Ostrovsky, Brittany Furlan and Kirill Bichutsky, as they hustle to build empires out of their online footprints, redefining the paradigm for the American Dream.

[12/07/18 - 05:30 AM]
Music Superstar Post Malone to Perform from His Current Tour on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2019"
It will also mark Malone's first time performing on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest."

[12/06/18 - 01:08 PM]
Oxygen Media Presents "Dannemora Prison Break" Premiering Saturday, December 15 at 7PM ET/PT
Hosted by Troy Roberts, the riveting two-hour special delves into the shocking story of an audacious mind-game that empowered two homicidal prisoners enough to charm their way out of a maximum-security facility in the sleepy prison town of Dannemora, New York.

[12/06/18 - 12:13 PM]
Comedy Series "Crashing," Created by and Starring Pete Holmes, Returns for Third Season Jan. 20 on HBO
Returning guest comics Dave Attell, Artie Lange and John Mulaney appear as versions of themselves.