or


[10/03/05 - 12:00 AM]
Bravo, Miramax Television, the Weinstein Company and Elle Sew Up Partnerships for the New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION, THE WEINSTEIN COMPANY AND ELLE SEW UP PARTNERSHIPS FOR THE NEW SEASON OF 'PROJECT RUNWAY'

L'OREAL PARIS, SATURN, TRESEMME, BANANA REPUBLIC AND ORBITZ TO WALK THE RUNWAY OF THE EMMY-NOMINATED FASHION DESIGNER COMPETITION SERIES PREMIERING WEDNESDAY, DECEMBER 7 AT 10 PM, ET/PT

NEW YORK -- October 3, 2005 -- Bravo, Miramax Television, The Weinstein Company and ELLE are pleased to announce that L'Oreal Paris, Saturn, TRESemme, Banana Republic and Orbitz have signed on as the official sponsors of the second season of Bravo's Emmy-nominated runaway hit series "Project Runway," which premieres Wednesday, December 7 at 10 p.m., ET/PT.

The partnerships with Saturn, L'Oreal Paris and TRESemme are integrated deals that will provide significant exposure in all mediums including in-show, on-air and print. Orbitz is an official on-air sponsor for Bravo and Banana Republic has formed a deal with Miramax and The Weinstein Company to provide in-show integration.

"The creative world of fashion design truly struck a cord with our advertiser base as so many brands came forward to be part of the second season of 'Project Runway'," said Lauren Zalaznick, President of Bravo. "The organic integration in, and on-air association with, this series is a great way for these sponsors to create a strong buzz among key consumers."

"We are looking forward to another successful season of 'Project Runway' and are excited about being in business with Bravo and all of our partners," said Harvey Weinstein.

"'Project Runway' is a brand's dream," said Lori Sale, Executive Vice President Worldwide Promotions for Miramax Films. "There are so many organic integration opportunities within the show and outside the show through our partnership with Bravo and ELLE Magazine. We have been literally able to create one-stop shopping for brands who seek a relationship with fashion and style."

Supermodel Heidi Klum will return as host of the Emmy-nominated series, which gives aspiring designers a chance to break into the notoriously difficult-to-crack fashion world. Along with the critical praise the series received, the first season garnered record ratings for Bravo. With 500% growth over its total-viewer and key demographic premiere numbers in December, the series finale on February 23 of cable's hottest show, and the only cable show nominated for an Emmy in the Competitive Reality category, delivered the highest numbers for any Bravo telecast for the 2004-05 season to date.

The second season of the premier reality series set in the glamorous and rigorous world of the fashion industry will pit sixteen aspiring designers against each other facing off on design challenges. Saturn will provide the winner with $100,000 in seed money to help them launch their own line and a 2007 Saturn Sky Roadster. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon, and they will also receive a mentorship from the Banana Republic Design Team.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversaw the production on behalf of Miramax Television and The Weinstein Company. Jen Berman oversaw the production on behalf of Miramax Television.





  [october 2005]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (BRAVO)





[08/21/18 - 08:14 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Bachelor in Paradise"
The Alphabet's summer entry leads the evening among adults 18-49.

[08/20/18 - 02:53 PM]
"Scaled" Premieres Friday, August 24th at 9pm ET/PT on Animal Planet
Welcome to Cornel's World, where an animated group of reptile aficionados work together with owners to strip away the ordinary walls of their pet's terrarium and transform them into custom-made masterpieces that cater to their reptile's unique needs and personality.

[08/20/18 - 02:23 PM]
Disney Channel's "Andi Mack" Ranks as Cable's No. 1 Series Telecast in August with Tweens 9-14
Disney Channel further spins the numbers for Monday, August 13.

[08/20/18 - 01:33 PM]
VH1 Continues Its Wednesday Night Dominance with the Return of "Black Ink Crew" Wednesday, September 19th at 9PM ET/PT
After six years of inking their place in the New York tattoo scene, this season follows the crew as they set their sights on the future to grow their empires and families.

[08/20/18 - 12:45 PM]
Celebrations Set to Continue on UPtv - Network Renews Three Unscripted Series Focused on Life's Biggest Moments
"Expecting," "Our Wedding Story" and "Crazy Beautiful Weddings" will all return in 2019.

[08/20/18 - 12:01 PM]
"GLOW" Renewed for Season 3
The streaming service broke the news via social media today.

[08/20/18 - 10:59 AM]
BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown - Literally - Inside 30 Foot Tall Inflatable Replica of Singer's Head
The art installation is timed with the premiere of "The Bobby Brown Story" airing September 4-5 at 9:00/8:00c.

[08/20/18 - 10:18 AM]
TNT Expands Relationship with Niecy Nash - "Claws" Star to Host and Executive Produce Late-Night Themed Pilot, "Naked with Niecy Nash"
Nash, never afraid to get real and tell it like it is, will serve up a tall glass of humor, advice, and one-of-a-kind "Niecy-isms" on all things love, sex, romance and relationships with everyday people.

[08/20/18 - 10:02 AM]
HBO Renews "Random Acts of Flyness"
"We couldn't be happier with the response to 'Random Acts of Flyness' - it's struck such a powerful chord with our viewers," said Nina Rosenstein.

[08/20/18 - 08:59 AM]
Nickelodeon's "Double Dare" Kicks Off Multi-City U.S. Tour, Hosted by Marc Summers and Original Sidekick Robin Russo
Featuring original host Marc Summers and his beloved sidekick Robin Russo, the live stage show will debut in Fayetteville, NC, on October 30 and will tour North America through November.

[08/20/18 - 08:30 AM]
Viceland Renews "Most Expensivest" and "Slutever" and Orders a Reboot of "Bong Appetit"
The latter will feature a new competitive format and a few new hosts who will be joining returning expert Vanessa Lavorato in the kitchen, including Cypress Hill rapper B Real.

[08/20/18 - 08:25 AM]
MTV to Harness the Power of Friendship with Its First-Ever Midterm Election Campaign "+1 the Vote," Debuting in Tonight's VMAs
"+1 the Vote" was developed based on MTV/AP-NORC research showing that young people feel a renewed sense of empowerment in their ability to impact politics.

[08/20/18 - 08:20 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos in Tight Race
The Eye's "Big Brother" leads the night among adults 18-49.

[08/20/18 - 08:12 AM]
Netflix Announces First Mexican Original Reality Series to Debut September 28
"Made in Mexico" is a captivating reality show that follows Mexico City's wealthy socialites and their opulent lifestyles.

[08/20/18 - 08:05 AM]
IFC Travels Back to the '80s with "The Goonies" Marathon This August
Join IFC this Thursday for a retro-inspired evening featuring everyone's favorite swashbuckling group of misfits followed by a marathon of the cult, late-night acid trip of a TV series, "Night Flight."